Event Websites, Part I: Understanding Search Engine Optimization and Web Analytics

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Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments. This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include: • Content and linking strategies • Google analytics • Pay-per-click, and • Traditional PR wire distribution

Tecnología Diseño

Event Websites, Part I: Understanding Search Engine Optimization and Web Analytics John Curtis, Quotient Stephen Nold, ATI Ian Strain-Seymour, Apogee Search

Before we begin… ,[object Object],[object Object],[object Object],[object Object]

Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Search Engine Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Approaches to SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Skills Needed for SEM Success ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEM Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Search Engine Optimization? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEM Tools ,[object Object],[object Object],[object Object],[object Object]

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Link Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Press Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Site Structure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Coding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools & Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Checklist of Key Web Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analytics Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stephen Nold | President Advon Technologies www.meetingtechonline.com www.mtosummit.com [email_address] @stepnold

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