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2010 – The Year of Execution
Dax Callner
VP, Senior Strategist
Momentum Worldwide
How did I get here?
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
People live in the physical world
but increasingly interact digitally
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Technology
It’s Time to Execute
Opening Session: 2010 - The Year of Execution, by Dax Callner
SOCIAL MEDIA!!!
SOCIAL MEDIA!!!
The World’s Oldest Marketing
Strategy
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
The Death of Digital
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
TODAY’S THEME
BE HUMAN BEINGS
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Technology
+
Trade shows
= ?
Finally….Virtual Events!!!
Finally….Virtual Events!!!
(not)
Finally….Virtual Events!!!
(not yet)
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
TODAY’S THEME
TODAY’S THEME
Is not…
TODAY’S THEME
…be innovative
Use Today’s Tools
Friends Family
Colleagues
You
Friends Family
Colleagues
You
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
#
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Who should run Social Media?
• Marketing?
• PR?
• Sales?
• Executives?
• The Web team?
Answer: EVERYONE
Execs
Sales
•Demonstrate
capabilities and
capture qualified
leads
•Build customer /
prospect
relationships
Marketing
•Communicate key
messages
•Communicate
product benefits
•Capture VOC &
business intelligence
Sales &
marketing
intersect at
face-to-face
interactions
with
customers,
prospects and
partners
Event Roles
Web PR
Opening Session: 2010 - The Year of Execution, by Dax Callner
DIGITAL MEDIA IS DEAD!!!
DIGITAL MEDIA IS DEAD!!!
But Social Marketing lives
forever
It’s not about interactive…
It’s not about interactive…
It’s about interaction
Everyone is responsible for
delivering valued interactions
TODAY’S THEME
ADD VALUE
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
+
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
TODAY’S THEME
BE CREATIVE
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
B2B Creativity?
Sounds $$$!
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Opening Session: 2010 - The Year of Execution, by Dax Callner
Getting Creative…
• Connect to the brand
• Understand audiences
• Add outside influences
• Don’t be an idea killer
• Develop a plan (but be flexible)
IN CLOSING…
• Be Human
• Add Value
• Be Creative
HAVE FUN!
Thank You
Dax Callner
daxcallner@momentumww.com
Twitter.com/daxdax
Facebook.com/daxdax

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