Branding yourself is very important and in 2011 we learned how to brand ourselves for our future. Cincinanti State Class Project.

1. STEPHANIE KLEIN
MARKETING AND
TECHNOLOGY
MANAGEMENT
Brand Me

2. Introduction – Stephanie Klein
 I have always had an interest in the field of
Marketing and Advertising
 I am of the generation of Social Media, fully
understand it, and am ready to continue
learning the newest innovations
 My experience in Social Media and Web
Marketing has given me an insight to the future
of marketing as a whole

3. My Personal Mission Statement
 “To serve my company, clients and staff with
the utmost respect, knowledge and
communication to perform the tasks at hand at
any given time; making sure that all accounts
are managed with knowledge and personal
care from beginning to end while maintaining
lasting business relationships.”
Stephanie Klein

4. What I do… WebMediaExpert
This is a “fun” contest
that runs twice a week
every month for my
company. Points are
awarded to the fan
who can answer the
random trivia question
first, and correctly.
Then they are given a
spotlight on our
Website on the fan of
the month Scoreboard!
A great way to create
engagement and have
some fun too!!
Click here to view the Fan of the Month web page!

5. What I do…
WebMediaUniversity
I was responsible
for creating ten
tests for the Web
Media University
website
certification
program. By doing
so I had to study
all
modules, videos, a
nd documents to
find the questions
and answers for
each. (Coming up
with the wrong
answers was the
fun part!)Click here to view WebMediaUniversity!

6. What I do… Community
Management
This is my Social Media Dashboard, from here I am able to manage all of my client’s
accounts through all of their social networking channels. I can schedule out the
Editorial Marketing Calendars that are made in advance for three months at a time
for each client/business.
Click
here to
view
Send
Social
Media!

7. What I do.. Project
Management
 Part of my job is to be the main point of contact for
our clients and the development team. Being a
project manager means staying organized of my
work, and of others work maintain completion.
 This is the iTeen365, just launched, where I was the
Project Manager from start to finish. (click logo to view)

8. My Top 5 Strongest Skills
 Conceptualizing new or creative ideas,
methods, structures
 Using intuition
 Focusing on customer, client needs
 Managing multiple projects
 Collaborating with team members

9. My Personal SWOT Analysis
 I am good at using my
intuition to make decisions in
the workplace
 Others find that I am good at
collaborating with
others, focusing on the needs
of my clients and customers
 I use my creativity to
conceptualize new and
innovative ideas for our
business
 I am good at time
management and able to
manage multiple accounts
and projects at a time
 I could improve on my
training skills, so that I may
become a manager with a
team that I personally train
 I see myself as having
fewer resources when
interviewing for information
from potential clients, or
co-workers
 I could use training in the
area of full research and
implementing that research
into a plan
STR EN GTH S W EA N K ESSES

10. My Personal SWOT Analysis
 I am able to learn from my boss
and those that we work with in
every situation
 Every project, client, and meeting
is a new opportunity for me to
absorb new information
 I am taking advantage of the
trends in social media and how
marketing through these
channels can easily help to drive
traffic to a business
 I will be able to take the
strengths and opportunities that I
am learning and gaining and put
them toward my career in the
future
 I am attending networking
conferences, and social media
 Due to my personal struggle to
achieve, I find that I am over-
worked; balancing full time
internship and a double major
 Since we are still viewed as
being in the “start up” phase of
our company, we are struggling
to move past small businesses
and move into agencies and
franchises (which is where I
would like to be and learn)
 Our company is expanding and
growing at a rapid pace; we are
running into problems with our
competitors (as well as
Facebook) and I want to make
sure that these don’t interfere
with the long term goals of
myself, and where I see myself
OPPOR TU N ITIES TH R EATS

11. What Need Can I Fill?
 I create Editorial Marketing calendars for Social
Networking channels, that are full of engaging
questions, quotes, tips, and trivia that enable a
brand or product to engage on a closer level with
their fans, followers, subscribers and connections.
 I also have creative writing skills that enable me
to respond to questions, comments, etc. from any
channel from any one of my clients networks
based upon the previous research I have
completed on their product.

12. My Value Proposition
“Hello, my name is Stephanie Klein. I am a
Marketing and Technology Major at Cincinnati
State with excellent writing and communication
skills and I can’t wait to combine these skills with
my degrees. While fulfilling my majors I was an
intern at Web Media Expert as the Community
Manager where I was in charge of client
relations, online networking for client accounts, as
well as the companies as was also the Project
Manager. I would love the opportunity to explore
the West Coast for an opportunity at an entry
level in the field of Community Managing for
Social Media Marketing.”

13. Thank you for your time!
Stephanie Klein
slklein@cincinnatistate.edu
513.257.8955
Connect: