Real Data Strategies, Inc delivers empirical proof that Windermere will continue to dominate the Coachella Valley real estate market in 2010. The extensive and sophisticated Internet strategies employed by Realtors Stephen and Greysha Love further ensure success.

1. Owning 2010 --
And Beyond!

2. Today’s Agenda
• The competitive landscape for agents.
– Too many agents chasing too few deals.
• Your firm’s competitive landscape.
– Market share strengths.
– Competitor vulnerabilities.
– Destination: Windermere! Recruiting successes that
have grown your firm.
• Listing strategies for maximum success in 2010.
– Markets deserving your focus.
– Review of talking points & Q and A.

3. About Real Data Strategies, Inc.
• The nation's leading analysts of Multiple
Listing Service data:
– 18 year history in objective, factual service to
leading (and competing) real estate brands,
firms and agents.
– Considered the “JD Power” of real estate.
– Primary source of statistical analysis and
market commentary to The Desert Sun.
– Leading provider of MLS data-based
consulting and analysis services in the US.

4. Your
Competitive
Landscape

5. Percent of Licenses Active
In Desert Area Multiple Listing Service
January 1, 2009 through December 31, 2009
Active /
2,358
73.2%
Inactive /
864 26.8%
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

6. Total Closed Volume by Active Agents
In Desert Area Multiple Listing Service
January 1, 2009 through December 31, 2009
100.0%
89%
These cumulative results do not include
80.0% buyers represented in agent-level double- 71%
end transactions, which are not verifiable.
60.0%
48% 50%
40.0% 34%
25%
20.0% 12% 10%
5%
1%
0.0%
Percent of Active Agents Percent of Volume
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

7. Total Closed Volume by Active Agents
In Desert Area Multiple Listing Service
January 1, 2009 through December 31, 2009
Top 24 ( 1% ) of Active / $262K ASP $22.2
Next 47 ( 2% ) of Active / $289K ASP $12.4
Next 47 ( 2% ) of Active / $303K ASP $7.9
Next 118 ( 5% ) of Active / $288K ASP $5.4
Next 118 ( 5% ) of Active / $291K ASP $3.7
Next 118 ( 5% ) of Active / $289K ASP $2.8
Next 118 ( 5% ) of Active / $236K ASP $2.2
These results show the production
Next 589 ( 25% ) of Active / $231K ASP $1.3 cultures of agents based on their
Next 590 ( 25% ) of Active / $221K ASP $0.6 rankings. Note the large pro-
duction differences between top
Next 589 ( 25% ) of Active / $154K ASP $0.2 producers and those in the bottom
50% of active agents.
Next 864 Agents $0.0
$0.00 $5.00 $10.00 $15.00 $20.00 $25.00
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

8. What Firm
Is The Clear
Destination for
Career RE
Professionals?

9. Count of Active Agents in Top 1%
of Total Sides Units Closed
In Desert Area Multiple Listing Service
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 5
RE/MAX REAL ESTATE CONSULTANTS 2
COLDWELL BANKER RES/NRT 2
18 OTHER COMPANIES (EACH) 1
0 2 4 6
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

10. We Are Careful
About
Buyer Agency
Results!
Consider These NAR Stats…

11. “Double End Suspect” Agents With
High Dual Agency Transaction Count
In Desert Area Multiple Listing Service
January 1, 2009 through December 31, 2009
120
SANIN, EDDIE - 53% 64
28
LAMBROSE, KAREN - 75% 21
22
CARTER-KENZY & ASSOC. - 59% 13
20
MEUSE, BRIAN P - 60% 12
18
DUNCAN, MICHAEL - 100% 18
17
ROSE, SHARON - 59% 10
17
MARTINEZ, JESUS - 53% 9
0 35 70 105 140
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

12. Our Advice:
Do NOT trust
unverifiable MLS data
without asking questions,
OR
having your own
actual knowledge
of reported results!

13. Our Conclusion:
While not ALL dual agency
business in the MLS is
reported incorrectly,
enough IS that we do not
want offenders to benefit
from erroneous data.

14. Our Solution:
We report agent-level buyer
transactions as either
“Co-Op” or “Double End.”
We report Total Sides
transactions as
“Minimum” or “Maximum.”

15. RDS Accuracy Processes
• Every transaction is viewed by human
eyes.
• Eliminate all duplicates.
• Correct bad list & sale prices.
• Correct bad property geography.
• Keen awareness of buyer agency data
discrepancies and reporting strategies.

16. Windermere
Footprint

17. Sellers Represented by
Windermere Real Estate
By Property Location in Desert Area MLS
January 1, 2009 through December 31, 2009
RANCHO MIRAGE / 92270 181
DESERT HOT SPRINGS / 92240 172
LA QUINTA / 92253 168
PALM DESERT / 92211 135
PALM SPRINGS / 92262 134
CATHEDRAL CITY / 92234 127
PALM DESERT / 92260 109
PALM SPRINGS / 92264 104
The one market on this
INDIO / 92201 82 chart in which Windermere
does not lead!
COACHELLA / 92236 59
0 50 100 150 200
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

18. Sellers Represented by
Windermere Real Estate
By Property Location in Desert Area MLS
January 1, 2009 through December 31, 2009
INDIO / 92203 50
INDIAN WELLS / 92210 37
YUCCA VALLEY / 92284 23
BERMUDA DUNES / 92203 17
BEAUMONT / 92223 17
SALTON CITY / 92275 16
BANNING / 92220 14
THOUSAND PALMS / 92276 11
JOSHUA TREE / 92252 9
DESERT HOT SPRINGS / 92241 8
0 11 22 33 44 55
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

19. Market
Share

20. Sellers Represented by
Leading Real Estate Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 1,542
COLDWELL BANKER RES/NRT 974
RE/MAX REAL ESTATE CONSULTANTS 573
TARBELL REALTORS 448
KW - LA QUINTA / 92253 435
ROSENTHAL & ASSOCIATES 351
REALTY EXEC - PALM SPRINGS / 92262 267
0 450 900 1,350 1,800
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

21. Sellers Represented by
Leading Real Estate Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $512
COLDWELL BANKER RES/NRT $281
RE/MAX REAL ESTATE CONSULTANTS $132
TARBELL REALTORS $96
KW - LA QUINTA / 92253 $87
PRU CA / HAMPTON $66
ROSENTHAL & ASSOCIATES $59 Millions
$0 $150 $300 $450 $600
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

22. Average Closed Listing Price
of Leading Real Estate Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $332
PRU CA / HAMPTON $325
COLDWELL BANKER RES/NRT $289
RE/MAX REAL ESTATE CONSULTANTS $230
TARBELL REALTORS $215
KW - LA QUINTA / 92253 $200
ROSENTHAL & ASSOCIATES $168 Thousands
$0 $100 $200 $300 $400
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

23. Rancho Mirage / 92270 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 181
COLDWELL BANKER RES/NRT 67
TARBELL REALTORS 27
RE/MAX REAL ESTATE CONSULTANTS 25
KW - LA QUINTA / 92253 14
KW - RANCHO MIRAGE / 92270 12
DESERT GATE REAL ESTATE 11
0 50 100 150 200
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

24. Rancho Mirage / 92270 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $120.9
COLDWELL BANKER RES/NRT $36.1
RE/MAX REAL ESTATE CONSULTANTS $18.2
TARBELL REALTORS $11.9
KW - LA QUINTA / 92253 $7.3
KW - RANCHO MIRAGE / 92270 $7.1
GMAC PACIFIC UNION $5.5 Millions
$0.0 $30.0 $60.0 $90.0 $120.0 $150.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

25. Desert Hot Springs / 92240 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 172
RE/MAX REAL ESTATE CONSULTANTS 82
COLDWELL BANKER RES/NRT 75
REALTY EXEC - PALM SPRINGS / 92262 62
TARBELL REALTORS 50
ROSENTHAL & ASSOCIATES 41
KW - RANCHO MIRAGE / 92270 37
0 50 100 150 200
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

26. Desert Hot Springs / 92240 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $15.8
COLDWELL BANKER RES/NRT $6.7
RE/MAX REAL ESTATE CONSULTANTS $6.4
KW - RANCHO MIRAGE / 92270 $5.1
REALTY EXEC - PALM SPRINGS / 92262 $4.8
TARBELL REALTORS $4.2
ROSENTHAL & ASSOCIATES $3.4 Millions
$0.0 $5.0 $10.0 $15.0 $20.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

27. La Quinta / 92253 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 170
COLDWELL BANKER RES/NRT 165
CALIFORNIA LIFESTYLE REALTY 84
KW - LA QUINTA / 92253 61
LA QUINTA PALMS 32
RE/MAX REAL ESTATE CONSULTANTS 30
TARBELL REALTORS 30
0 50 100 150 200
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

28. La Quinta / 92253 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $95.1
COLDWELL BANKER RES/NRT $70.0
CALIFORNIA LIFESTYLE REALTY $49.7
RANCHO LA QUINTA PROPERTIES $20.6
KW - LA QUINTA / 92253 $18.6
HIDEAWAY PROPERTIES CORPORATION $17.8
TRADITION PROPERTIES - ONSITE SALES $12.4 Millions
$0.0 $30.0 $60.0 $90.0 $120.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

29. Palm Desert / 92211 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 135
COLDWELL BANKER RES/NRT 121
TARBELL REALTORS 56
RE/MAX REAL ESTATE CONSULTANTS 37
CARTER-KENZY & ASSOCIATES 24
ROSENTHAL & ASSOCIATES 23
KW - LA QUINTA / 92253 17
0 50 100 150
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

30. Palm Desert / 92211 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $51.0
COLDWELL BANKER RES/NRT $41.5
TARBELL REALTORS $18.5
RE/MAX REAL ESTATE CONSULTANTS $11.2
CARTER-KENZY & ASSOC. $11.0
KW - LA QUINTA / 92253 $5.3
DR HORTON $3.8 Millions
$0.0 $15.0 $30.0 $45.0 $60.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

31. Palm Springs / 92262 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 134
COLDWELL BANKER RES/NRT 62
REALTY EXEC - PALM SPRINGS / 92262 61
PRU CA / HAMPTON 60
RE/MAX REAL ESTATE CONSULTANTS 38
GMAC PACIFIC UNION 32
ROSENTHAL & ASSOCIATES 30
0 50 100 150
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

32. Palm Springs / 92262 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $40.4
PRU CA / HAMPTON $26.4
COLDWELL BANKER RES/NRT $16.9
GMAC PACIFIC UNION $14.9
RE/MAX REAL ESTATE CONSULTANTS $12.7
REALTY EXEC - PALM SPRINGS / 92262 $11.0
SCOTT LYLE REALTORS $6.1 Millions
$0.0 $10.0 $20.0 $30.0 $40.0 $50.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

33. Cathedral City / 92234 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 127
RE/MAX REAL ESTATE CONSULTANTS 76
COLDWELL BANKER RES/NRT 73
REALTY EXEC - PALM SPRINGS / 92262 55
KW - RANCHO MIRAGE / 92270 40
ROSENTHAL & ASSOCIATES 38
TARBELL REALTORS 31
0 50 100 150
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

34. Cathedral City / 92234 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $25.2
COLDWELL BANKER RES/NRT $12.7
RE/MAX REAL ESTATE CONSULTANTS $12.2
KW - RANCHO MIRAGE / 92270 $10.3
REALTY EXEC - PALM SPRINGS / 92262 $8.4
ROSENTHAL & ASSOCIATES $6.4
TARBELL REALTORS $5.1 Millions
$0.0 $7.5 $15.0 $22.5 $30.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

35. Palm Desert / 92260 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 109
COLDWELL BANKER RES/NRT 53
RE/MAX REAL ESTATE CONSULTANTS 47
TARBELL REALTORS 23
ROSENTHAL & ASSOCIATES 23
FORD PROPERTIES 21
KW - RANCHO MIRAGE / 92270 18
0 25 50 75 100 125
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

36. Palm Desert / 92260 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $39.3
BIGHORN PROPERTIES $35.1
COLDWELL BANKER RES/NRT $21.1
RE/MAX REAL ESTATE CONSULTANTS $12.9
FORD PROPERTIES $10.7
TARBELL REALTORS $6.2
ROSENTHAL & ASSOCIATES $5.4 Millions
$0.0 $12.0 $24.0 $36.0 $48.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

37. Palm Springs / 92264 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 104
COLDWELL BANKER RES/NRT 62
RE/MAX REAL ESTATE CONSULTANTS 53
PRU CA / HAMPTON 35
GMAC PACIFIC UNION 22
TARBELL REALTORS 20
ROSENTHAL & ASSOCIATES 20
0 30 60 90 120
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

38. Palm Springs / 92264 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $33.5
COLDWELL BANKER RES/NRT $20.3
RE/MAX REAL ESTATE CONSULTANTS $19.9
PRU CA / HAMPTON $16.4
SCOTT LYLE REALTORS $7.9
GMAC PACIFIC UNION $7.6
WESTERN GROUP $6.0 Millions
$0.0 $10.0 $20.0 $30.0 $40.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

39. Indio / 92201 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
KW - LA QUINTA / 92253 95
COLDWELL BANKER RES/NRT 91
WINDERMERE REAL ESTATE 82
RE/MAX REAL ESTATE CONSULTANTS 63
ROSENTHAL & ASSOCIATES 54
TARBELL REALTORS 31
LA QUINTA PALMS 29
0 30 60 90 120
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

40. Indio / 92201 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
COLDWELL BANKER RES/NRT $16.3
WINDERMERE REAL ESTATE $14.3
KW - LA QUINTA / 92253 $13.8
RE/MAX REAL ESTATE CONSULTANTS $8.8
ROSENTHAL & ASSOCIATES $7.2
TARBELL REALTORS $6.1
KW - RANCHO MIRAGE / 92270 $5.7 Millions
$0.0 $5.0 $10.0 $15.0 $20.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

41. Coachella / 92236 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 59
KW - LA QUINTA / 92253 58
LA QUINTA PALMS 39
ROSENTHAL & ASSOCIATES 39
COLDWELL BANKER RES/NRT 39
RE/MAX REAL ESTATE CONSULTANTS 33
DIVERSIFIED REALTY GROUP 23
0 17 34 51 68
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

42. Coachella / 92236 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $8.5
KW - LA QUINTA / 92253 $7.5
LA QUINTA PALMS $5.6
ROSENTHAL & ASSOCIATES $5.2
COLDWELL BANKER RES/NRT $5.1
RE/MAX REAL ESTATE CONSULTANTS $4.1
THE DUNCAN GROUP $3.1 Millions
$0.0 $2.5 $5.0 $7.5 $10.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

43. Indio / 92203 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
KW - LA QUINTA / 92253 51
WINDERMERE REAL ESTATE 50
COLDWELL BANKER RES/NRT 42
DR HORTON 38
TARBELL REALTORS 37
ROSENTHAL & ASSOCIATES 35
REALTY EXEC - LA QUINTA / 92253 30
0 15 30 45 60
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

44. Indio / 92203 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $11.8
KW - LA QUINTA / 92253 $11.4
TARBELL REALTORS $10.2
COLDWELL BANKER RES/NRT $9.0
DR HORTON $8.4
ROSENTHAL & ASSOCIATES $6.9
REALTY EXEC - LA QUINTA / 92253 $5.3 Millions
$0.0 $3.5 $7.0 $10.5 $14.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

45. Indian Wells / 92210 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 37
COLDWELL BANKER RES/NRT 24
INDIAN WELLS REAL ESTATE ASSOCIATES 14
RE/MAX REAL ESTATE CONSULTANTS 11
TOSCANA HOMES 6
GRAND LUXURY PROPERTIES 6
DESERT GATE REAL ESTATE 6
0 10 20 30 40
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

46. Indian Wells / 92210 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $26.8
COLDWELL BANKER RES/NRT $12.4
TOSCANA HOMES $8.7
INDIAN WELLS REAL ESTATE ASSOCIATES $8.4
VINTAGE CLUB SALES $7.1
RE/MAX REAL ESTATE CONSULTANTS $5.5
GRAND LUXURY PROPERTIES $5.5 Millions
$0.0 $8.0 $16.0 $24.0 $32.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

47. Yucca Valley / 92284 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 23
C-21 LOIS LAUER REALTY 22
SELECT REALTY SERVICES 21
EB INVESTMENTS 15
CARO, CRAIG & CO 14
COLDWELL BANKER ROADRUNNER REALTY 13
TARBELL REALTORS 13
0 7 14 21 28
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

48. Yucca Valley / 92284 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
C-21 LOIS LAUER REALTY $3.4
WINDERMERE REAL ESTATE $3.0
COLDWELL BANKER ROADRUNNER REALTY $2.3
TARBELL REALTORS $1.8
XALIS REALTY $1.8
SELECT REALTY SERVICES $1.7
EB INVESTMENTS $1.4 Millions
$0.0 $1.0 $2.0 $3.0 $4.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

49. Bermuda Dunes / 92203 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 17
COLDWELL BANKER RES/NRT 16
KW - LA QUINTA / 92253 10
ROSENTHAL & ASSOCIATES 7
TARBELL REALTORS 6
DESERT HOMES & ESTATES 5
REALTY EXEC - LA QUINTA / 92253 4
0 5 10 15 20
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

50. Bermuda Dunes / 92203 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $6.2
COLDWELL BANKER RES/NRT $5.3
KW - LA QUINTA / 92253 $2.7
TARBELL REALTORS $2.2
ROSENTHAL & ASSOCIATES $1.3
DIVERSIFIED REALTY GROUP $1.2
DESERT HOMES & ESTATES $0.9 Millions
$0.0 $1.8 $3.5 $5.3 $7.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

51. Beaumont / 92223 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 17
FIRST TEAM REAL ESTATE 3
TARBELL REALTORS 3
ST JAMES PROPERTIES 2
C-21 LOIS LAUER REALTY 2
0 5 10 15 20
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

52. Beaumont / 92223 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $3.6
FIRST TEAM REAL ESTATE $0.7
ST JAMES PROPERTIES $0.5
C-21 LOIS LAUER REALTY $0.4
TARBELL REALTORS $0.3 Millions
$0.0 $1.0 $2.0 $3.0 $4.0
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

53. Banning / 92220 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE 14
TARBELL REALTORS 7
C-21 LOIS LAUER REALTY 5
COLDWELL BANKER RES/NRT 4
FIRST CHOICE REALTY & PROP. MGMT. 4
CLASSIC HOMES 2
0 4 8 12 16
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

54. Banning / 92220 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
WINDERMERE REAL ESTATE $1.6
TARBELL REALTORS $0.7
COLDWELL BANKER RES/NRT $0.4
C-21 LOIS LAUER REALTY $0.4
IDYLLWILD REALTY $0.3
FIRST CHOICE REALTY & PROP. MGMT. $0.3 Millions
$0.0 $0.5 $0.9 $1.4 $1.8
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

55. Thousand Palms / 92276 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
RE/MAX REAL ESTATE CONSULTANTS 16
WINDERMERE REAL ESTATE 11
COLDWELL BANKER RES/NRT 6
TARBELL REALTORS 5
KW - RANCHO MIRAGE / 92270 4
REALTY EXEC - PALM SPRINGS / 92262 4
ROSENTHAL & ASSOCIATES 4
0 5 10 15 20
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

56. Thousand Palms / 92276 Sellers
Represented by Leading Firms
In Desert Area MLS
January 1, 2009 through December 31, 2009
RE/MAX REAL ESTATE CONSULTANTS $2.0
WINDERMERE REAL ESTATE $1.3
COLDWELL BANKER RES/NRT $0.6
TARBELL REALTORS $0.6
KW - RANCHO MIRAGE / 92270 $0.5
SUN QUEST REAL ESTATE $0.5
DEL GAGNON $0.5 Millions
$0.0 $0.6 $1.2 $1.8 $2.4
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

57. Management
Metrics

58. About Our Management Metrics
• They tell you about the characteristics
of organizations that drive market
share:
– Count of agents. All, or meeting a
minimum standard of closed production.
– Agent migration. Tracks movement of
producing agents from one organization
to another.

59. Count of Affiliated Agents With
Largest Real Estate Firms
In Desert Area MLS
On MLS Roster on January 11, 2010
WINDERMERE REAL ESTATE 652
COLDWELL BANKER RES/NRT 285
TARBELL REALTORS 247
KW - LA QUINTA / 92253 159
RE/MAX REAL ESTATE CONSULTANTS 109
KW - RANCHO MIRAGE / 92270 108
HK LANE REAL ESTATE 83
PRU CA / HAMPTON 64
FIRST TEAM REAL ESTATE 60
0 180 360 540 720
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

60. Count of New Agents Recruited
Into Desert Area MLS
By Member Firm Affiliation
New Members In Q4 / 2009
WINDERMERE REAL ESTATE 27
KW - LA QUINTA / 92253 11
COLDWELL BANKER RES/NRT 10
TARBELL REALTORS 9
KW - RANCHO MIRAGE / 92270 5
FIRST TEAM REAL ESTATE 4
MARYELLEN HILL ASSOCIATES 4
0 5 10 15 20 25 30
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

61. Source & Count of Producing
Agents Joining Windermere RE
In Desert Area MLS
With Production January 1, 2009 through December 31, 2009
SOTHEBYS DYSON & DYSON 44
PRU CA / PICKFORD 35
COLDWELL BANKER RES/NRT 35
TARBELL REALTORS 14
FIRST TEAM REAL ESTATE 14
C-21 LOIS LAUER REALTY 5
PRU CA / HAMPTON 5
RE/MAX REAL ESTATE CONSULTANTS 5
ZEPHYR REAL ESTATE 3
CALIFORNIA LIFESTYLE REALTY 3
3 Others (Each) 2
16 Others (Each) 1
0 12 24 36 48
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

62. Listing Strategies
for 2010

63. Listing Volume Closed Agent
Competition in Property Markets
In Desert Area MLS
January 1, 2009 through December 31, 2009
LA QUINTA / 92253 - 405 Active Agents $1.3
RANCHO MIRAGE / 92270 - 248 Active Agents $1.2
INDIAN WELLS / 92210 - 92 Active Agents $1.1
PALM DESERT / 92211 - 274 Active Agents $0.8
PALM DESERT / 92260 - 262 Active Agents $0.8
PALM SPRINGS / 92262 - 313 Active Agents $0.7
Millions
INDIO / 92203 - 215 Active Agents $0.6
$0.0 $0.4 $0.8 $1.2 $1.6
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

64. Listing Volume Closed Agent
Competition in Property Markets
In Desert Area MLS
January 1, 2009 through December 31, 2009
BLYTHE / 92225 - 13 Active Agents $0.6
PALM SPRINGS / 92264 - 286 Active Agents $0.6
CATHEDRAL CITY / 92234 - 271 Active Agents $0.6
INDIO / 92201 - 274 Active Agents $0.5
COACHELLA / 92236 - 155 Active Agents $0.5
YUCCA VALLEY / 92284 - 62 Active Agents $0.4
Millions
BERMUDA DUNES / 92203 - 67 Active Agents $0.4
$0.0 $0.2 $0.4 $0.5 $0.7
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.

65. Listing Volume Closed Agent
Competition in Property Markets
In Desert Area MLS
January 1, 2009 through December 31, 2009
DESERT HOT SPRINGS / 92240 - 249 Active Agents $0.4
SALTON CITY / 92275 - 49 Active Agents $0.3
TWENTYNINE PALMS / 92277 - 25 Active Agents $0.3
JOSHUA TREE / 92252 - 35 Active Agents $0.2
THOUSAND PALMS / 92276 - 68 Active Agents $0.2
THERMAL / 92274 - 61 Active Agents $0.2
Millions
DESERT HOT SPRINGS / 92241 - 59 Active Agents $0.1
$0.0 $0.1 $0.3 $0.4 $0.5
Based on data supplied by Desert Area Multiple Listing Service and its member Association(s) of REALTORS, who are not responsible for its accuracy.
Analysis dates are January 1, 2009 through December 31, 2009. Does not reflect all activity in the marketplace.
Copyright © 2010, Real Data Strategies, Inc. All rights reserved.