New product launch program for Nexxus haircare product = Promend. Utilized consumer advocates to generate positive product reviews prior to retail shipments.

1. ProMend Launch Program

2. Introducing Nexxus ProMend, the first line of products that actually
REPAIRS split ends by binding them back together in one use
up to 92% repair
up to 92% repair
in ONE use!
Program Objective
• Generate positive consumer product reviews for products
that had not yet shipped
• Activate reviews to reach consumers beyond Nexxus.com,
addressing skepticism around product claims
Identified high-quality Nexxus consumers to send ProMend samples
• Requested samples in the past
• Had submitted multiple positive product reviews on Nexxus.com
• High N t P
Hi h Net Promoter scores (7+) = willingness t recommend N
t (7 ) illi to d Nexxus
• Self-identified with having hair issues, including split ends

3. Ambassador Product Review Program
Announcement email sent to Consumers requested sampling
Follow up email requesting reviews
p q g
consumer short list
h t li t kits
kit (50% conversion)
i )
Over 30 reviews per
SKU collected before
available in store

4. “HEALS YOUR HAIR!
“ANOTHER GREAT PRODUCT BY NEXXUS
This conditioner literally heals your hair...I could feel the
thank you so much for allowing me to use your pro mend
difference as I was using it. It didn't just coat my hair
p
product. i long curly dry hair. after the first use i was
g y y
with a greasy coating like so many other conditioners I
hooked. …i told my daughter right away and am sharing
have used in the past. I could tell that this conditioner
with her. i am looking forward to buying the overnight
was actually soaking into my hair to help it "mend”…”
treatment.”
ZCCK – Montgomery, AL
Shrimp - TEXAS
“GREAT PRODUCT!
“I absolutely love this conditioner. It really felt like I could feel my
I used this product along with the Pro-Mend shampoo and
split ends mending. It actually nourished and conditioned my
conditioner which are already great products! This product
hair within 24 hours and I (and others) could feel and see the
really helps keep your hair smooth and shiny …I have very
difference after only one use. It left my hair weightlessly soft
fine hair and I felt like this whole product line helped my hair
while penetrating every folicle and coating its shaft. Works great
to have more volume and body. I know it has made it
after using the shampoo
shampoo.
stronger and have noticed a lot fewer split ends! I would
Leaves – New York
definitely recommend this entire line!”
Lovespink – Henderson, CO
“ I WAS SKEPTICAL, BUT IT DOES WORK!
I didn't believe that any product could y repair split-ends ... But I received this product at a p
yp yet p p p point when my hair was totally split,
y y p ,
drying out, and getting tangly. Using the shampoo, conditioner, and the leave-in treatment, my hair was transformed in the first
day…It seems that I have about a 50% reduction of split-ends. My hair is back to being very shiny and smooth at the ends. I was in
desperate need of a haircut but now it looks so much better that I'm going to attempt to grow it longer and leave it un-trimmed. This
stuff saved me from having to cut my hair ...! The smell is wonderful and the consistency is perfect. I would absolutely recommend
all three products to … Thanks so much Nexxus!!!!!!”
Genn – Plattsburg NY
Plattsburg, NY.
Average ratings per SKU= 4.4 - 4.7 out of 5

5. Reviews Distributed Before Product Shipped
Print
Online retail
Social Media Online Media
All online retailer reviews from
Nexxus.com for first month