This presentation was given by Steve Brewer at the Data Design for Personalization: Current Challenges and Emerging Opportunities workshop at WSDM 2014 in New York. The workshop was led by Elizabeth Churchill and Atish Das Sarma from Ebay. The workshop was part of a larger effort being developed: D2D: Data to Design - Design to Data. The organiser's vision is to provide a forum for researchers and practitioners in computer and systems sciences, data sciences, machine learning, information retrieval, interaction and interface design, and human computer interaction to interact. Our goal is to explore issues surrounding content and presentation personalization across different devices, and to set an agenda for cross-discipline, collaborative engagement. Further information: http://labs.ebay.com/data2design/

1. IT as a Utility (ITaaU)
Personal propensity profile for risk:
me and my digital aura
P3fR
Steve Brewer, Jeremy Frey
(University of Southampton)
Data Design for Personalization: Current
Challenges and Emerging Opportunities
WSDM 2014
28 February, 2014

2. IT as a Utility
funded under Research Council UK's Digital Economy theme
The
Digital
Economy
vision
is
of
the
transforma5onal
impact
of
digital
technologies
on
all
aspects
of
life.

3. Personal propensity profile for risk:
me and my digital aura
The
following
topics
are
covered
in
this
proposal:
• Personaliza7on
• Intelligent
User
Interfaces
• Human
Computer
Interac7on
• Mobile
Human
Computer
Interac7on
• Interac7on
Design

4. Smart people living in smart connected cities:
• What is the digital economy?
• Utopia or dystopia?
• Connected communities: surveillance or care?
• Data is the commodity underpinning the digital economy

5. If data is the key commodity of the digital
economy then what is the competency of
the data?
• provenance
and
usability
?
• Unite researchers,
service
providers
and
policy
makers
• Businesses
and
consumers
are
using
on-­‐
demand
services
• Provision,
uptake
and
usability
of
apps
and
services
Champion
simple,
usable
and
safe
IT
• perceived
barriers
that
inhibit
users?

6. opportunities for career
development, sectoral knowledge
transfer and access to short term
skills for project development
The ITaaU method:
• Workshops, newsletters,
• pilot projects and secondments

7. Designers
as
mul7disciplinary
communicators

8. Measuring risk appetite
How
do
we
capture
our
appe7te
for
risk?
• Goal
for
user
is
“feeling
good!”
Van
Der
Graaf
– hLp://smit.vub.ac.be/person/75/Shenja__van_der_Graaf
• 3D
Informa7on
Assurance
model:
Richardson
– (hLp://eprints.soton.ac.uk/355926/1.hasCoversheetVersion/Richardson.pdf)
• Trust/risk
models
combined
with
design
framework
the
future

9. Join the ITaaU Network+
• Web: www.itutility.ac.uk
• Mailing list: http://jiscmail.ac.uk/itutility
• Hashtag #itaaun
• Twitter: SteveITaaU
• Facebook page: http://www.facebook.com/ITutilityNetwork
• Email: info@itutility.ac.uk
• LinkedIn group: IT-as-Utility-Network