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Reach Consumers On Air And Online Comcast Two-Screen Solution
Consumers Watch TV While  Surfing The Web TV and Internet usage: ,[object Object]
Adults 35-49 spend 36.5 hours per week watching TV
Adults 35-49 spend 6.5 hours per week online
While teens are watching TV and surfing the web more often,
Adults 35-49have the most simultaneous usage minutes   Source: Nielsen Three Screen Report, Volume 8, Q1 2010
Combine TV And Online Advertising For Substantial Brand Lift ,[object Object],• 	Message recall increased more than 56% when an ad ran on both TV and online +30% +56% TV +  Online TV +  Online TV only % of TV Ad Performance TV only Brand Recall Message Recall Source: NBC Universal, 2008. Nielsen IAG, A18-49, Premium Online Video Measurement includes mix of Full Episode programs during April/May 2009; TV + Premium Online Video exposure group include those viewers who were exposed to same brand/product ad in Premium Online Video in 7-day period prior to TV ad exposure; analysis controls for ad exposure frequency.
The Power of Comcast Spotlight Comcast Spotlight – advertising reaches 862,302 households in the Houston DMA and has an ability like no other advertising vehicle to reach only the customers in your selling area. Customers can see your message on 67 networks. ,[object Object]
Reach your potential customers with advertising on targeted high-profile programs including great live sports events
Network selection – choose from 67 networks to reach your target marketYour targeted messaged delivered to your target market  - a winning combination!
Your Message On The Very Best Networks New! Reach Your Target Audience With 67 Networks  And High Quality Programming HawthoRNe 10 dedicated sports channels
TV Is More Powerful Than Any Other Media Type Adults 18+ view television as a more powerful media resource! Image of Advertising in Traditional Media (%, Read Down) Source: TVB Media Comparisons Study 2010.  Knowledge Networks Inc. Custom Survey.
On Air Zone Map:Current Zoned Advertising = No Waste ,[object Object]
Reach consumers in your target areasInner Loop                      53,860 HHs Katy/Bear Creek             29,579 HHs Kingwood                        16,285 HHs North Houston                 76,445 HHs Pasadena                        50,327 HHs Pearland/Friendswood    60,029 HHs Spring                               7,606 HHs Sugar Land                     56,871 HHs Westchase66,988 HHs Woodlands                     35,795 HHs Baytown-Cros/High         60,907 HHs Brazosport14,088 HHs Champions                      37,485 HHs Clear Lake                       46,949 HHs Conroe                            20,858 HHs Cypress                          30,687 HHs Galleria/Memorial            61,360 HHs Galveston                        37,673 HHs Humble/Atascocita60,431 HHs Huntsville                          8,229 HHs 20 Zones ·  862,302 HHs

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Comcast Two Screen Solution

  • 1. Reach Consumers On Air And Online Comcast Two-Screen Solution
  • 2.
  • 3. Adults 35-49 spend 36.5 hours per week watching TV
  • 4. Adults 35-49 spend 6.5 hours per week online
  • 5. While teens are watching TV and surfing the web more often,
  • 6. Adults 35-49have the most simultaneous usage minutes Source: Nielsen Three Screen Report, Volume 8, Q1 2010
  • 7.
  • 8.
  • 9. Reach your potential customers with advertising on targeted high-profile programs including great live sports events
  • 10. Network selection – choose from 67 networks to reach your target marketYour targeted messaged delivered to your target market - a winning combination!
  • 11. Your Message On The Very Best Networks New! Reach Your Target Audience With 67 Networks And High Quality Programming HawthoRNe 10 dedicated sports channels
  • 12. TV Is More Powerful Than Any Other Media Type Adults 18+ view television as a more powerful media resource! Image of Advertising in Traditional Media (%, Read Down) Source: TVB Media Comparisons Study 2010.  Knowledge Networks Inc. Custom Survey.
  • 13.
  • 14. Reach consumers in your target areasInner Loop 53,860 HHs Katy/Bear Creek 29,579 HHs Kingwood 16,285 HHs North Houston 76,445 HHs Pasadena 50,327 HHs Pearland/Friendswood 60,029 HHs Spring 7,606 HHs Sugar Land 56,871 HHs Westchase66,988 HHs Woodlands 35,795 HHs Baytown-Cros/High 60,907 HHs Brazosport14,088 HHs Champions 37,485 HHs Clear Lake 46,949 HHs Conroe 20,858 HHs Cypress 30,687 HHs Galleria/Memorial 61,360 HHs Galveston 37,673 HHs Humble/Atascocita60,431 HHs Huntsville 8,229 HHs 20 Zones · 862,302 HHs
  • 15.
  • 16. Reach consumers in your target areasInner Loop 53,860HHs Katy/Bear Creek 29,579HHs Kingwood 16,285 HHs North Houston 76,445HHs Pasadena 50,327 HHs Pearland/Friendswood 60,029HHs Spring 7,606HHs Sugar Land 56,871 HHs Westchase66,988 HHs Woodlands 35,795 HHs Baytown-Cros/High 60,907 HHs Brazosport14,088 HHs Champions 37,485 HHs Cinco Ranch 32,748 HHs Clear Lake 46,949 HHs Conroe 20,858 HHs Cypress 30,687 HHs Galleria/Memorial 61,360HHs Galveston 37,673HHs Humble/Atascocita60,431 HHs Huntsville 8,229 HHs 21 Zones · 862,302 HHs
  • 17. The Power of Comcast.net Comcast.net – The online portal forComcast’s537,000+ subscribers in the Houston DMA. Subscribers log into their email accounts, read the latest news, view streaming video on The Fan, search the Internet and more. • No clutter; high visibility • 100% Geo-targeted to Houston • Sought-after audience; desirable ad sizes • Banner ads can be “static” or can include running your 30-second spot (In-Banner-Video)
  • 18. Your Message Stands Out On Comcast.net One Ad = Page Ownership on Comcast.net Home Page The Competition Comcast.net (Sample Broadcast Website)
  • 19. Reach Subscribers When They Check Email • Reach users as they check email • Page ownership • No clutter • Captive audience
  • 20. Comcast.net: More Consumers More Often Houston consumers spend more time on Comcast.net than any other local media site Houston Source: comScore MyMetrix Data, December 2010 ,Local Market Study-HoustonDMA
  • 21.
  • 23.
  • 24. Comcast subscribers spend over 43 hours per week online or watching TV