A panopticon of map views filled with hubris

1. Mapping the Future Personal thoughts from steve@asklater.com

2. Who the hell is this guy? Founded OpenStreetMap 2004 Free and open map of the world Co-Founded CloudMade 2008 Monetize the map as value moves upstream Joined MSFT 2010 Great chance to build some wonderful things

3. Vision; The world’s most up to date, complete and universal map. Oh, and Free.

9. Global

10. Local

11. Detailed

12. Community

13. Growing

14. Lifesaving

15. Routable

16. OODA Primer Observe Look around, look at the KPIs, what’s happening? Orient How does it fit my mental model? Decide Make the choice Act Enact that choice

18. Naïve OODA O O D A

19. Naïve OODA + Feedback O O D A

21. Loop Speed Fast tracking ensures situation tracking

22. Loop Speed Tighter loop than competition means “certain to win”

23. Maps Change Continuously Map data & attributes change 24x7x365 Typical commercial checkpoints are 3/6/12 months

24. OpenStreetMaps Change Continuously OpenStreetMap data & attributes change 24x7x365 Checkpoints are typically minutely/hourly

25. MM Map OSM PMV

26. Map Coupling The map changes continuously OpenStreetMap tracks it tightly About as tight as possible for $0 MapMaker tracks it more loosely Tradeoff for checking everything submitted Proprietary Map Vendors track it loosest Tradeoff for physically capturing everything

27. Map Coupling Expense/Age Expense PMV MM OSM Age

28. Map Coupling Expense/Age PMV Price OSM Quality

30. Discrete multi-size pieces

32. Free & Open Tradeoff $BIG, very consistent $0, put up with inconsistency Free & Open Proprietary

34. Open?

35. More Open

36. More Community

37. Haiti - January 12, 2010

38. Haiti - January 14, 2010

39. Haiti - January 26, 2010

40. Faster Better Cheaper

41. Faster Better Cheaper

42. The End steve@asklater.com