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Steve Krug SxSW Interactive 2011 Last Session, Last Day Steve Krug  explains it all for you
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
Let’s get a few things out of the way © 2001 Steve Krug
Not present at time of photo ,[object Object],[object Object],[object Object],© 2001 Steve Krug
You damned kids get out of my yard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
Lou’s brilliant idea ,[object Object],[object Object],© 2001 Steve Krug
© 2001 Steve Krug
Lou’s brilliant idea ,[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
Show of hands? ,[object Object],© 2001 Steve Krug
© 2001 Steve Krug
Show of hands? ,[object Object],[object Object],© 2001 Steve Krug
Ten years ago ,[object Object],© 2001 Steve Krug
© 2001 Steve Krug © 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
“ My ideal home page,” as told by… © 2001 Steve Krug
“ My ideal home page,” as told by… © 2001 Steve Krug
I believe anyone can do it ,[object Object],© 2001 Steve Krug
All sites have usability problems ,[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug Problems you can find with just a few test participants Problems you have the resources to fix
Most sites don’t get tested ,[object Object],[object Object],[object Object],© 2001 Steve Krug
My intent for today ,[object Object],[object Object],© 2001 Steve Krug
The plan ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
Do-it-yourself usability testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
Do-it-yourself usability testing ,[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
First, a demo test ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
We need a volunteer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
There’s a complete demo online ,[object Object],[object Object],© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
RSME: The thirty-minute version ,[object Object],© 2001 Steve Krug
Show of hands? ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
© 2001 Steve Krug A morning a month, that’s all we ask.
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug Start earlier than you think makes sense.
Incorrect thinking © 2001 Steve Krug
Correct thinking © 2001 Steve Krug
© 2001 Steve Krug Recruit loosely and grade on a curve.
© 2001 Steve Krug Naturally, we need to test people who are just like our target audience. …  people who are a lot like our users. …  people who actually use our site. Representative users! Real users!
© 2001 Steve Krug
© 2001 Steve Krug Make it a spectator sport.
© 2001 Steve Krug
© 2001 Steve Krug Focus ruthlessly on a small number of  the most important problems.
© 2001 Steve Krug
© 2001 Steve Krug When fixing problems, always do the  least you can do™.
Your motto should be… ,[object Object],[object Object],[object Object],© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
Blatant self promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
Rate me? ,[object Object],[object Object],© 2001 Steve Krug
Thanks for all the fish ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2001 Steve Krug
Questions, anyone? © 2001 Steve Krug
© 2011 Steve Krug

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Steve Krug Explains It All for You - SxSW 2011