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The Complete Guide to Naming Companies & Products
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This presentation is centered on how to create unique and ownable names, nomenclature systems, tag lines and descriptors that define the values, experiences and perceptions of your business, product or service brand. The presentation explores linguistics studies, trademark procurement and brand monitoring to give a 360 degree view of the world of brand name development.
Diving Deep Into Naming
Diving Deep Into Naming
Daggerfin
How to pick killer names: naming exercises for mere mortals. Here are some simple naming exercises that we use at Highfive to come up with company and product names. Read more at www.davebking.com
How to Pick Killer Company and Product Names
How to Pick Killer Company and Product Names
Dave King
Session Description: Most think naming a baby is pretty hard. It is! Unlike naming babies, naming brands brings much more complexity to the process. Companies must consider market position, trademark and domain availability, personality of the product, ability to work with a visual system, and much, much more.As author of Merriam’s Guide to Naming and as an expert who has worked with Fortune 500 multinationals and fast-growth entrepreneurial companies, I will help you get past the frustration and avoid the pitfalls. This webinar will show you how to give birth to a great brand name. Learning Points: what makes a name good or bad for your brand how names fit with your existing name architecture trends and different types of names resources for finding name ideas common pitfalls and names to avoid the evaluation process–how to pick a good brand name
Naming Brands
Naming Brands
productcampnyc
Why should you name? And what kind of name will work hardest for your business? Naming isn’t just a creative exercise. It’s a strategic weapon for seeding your differentiation with prospects. It’s an expression of who you are, and the start of an experience. These slides give a quick overview on why naming is important and should be considered critical to executing your strategy and position in the marketplace.
How to Approach Naming
How to Approach Naming
Northbound Brand
A short presentation on the differences between creating a company name and creating a product name
Company vs. Product Naming
Company vs. Product Naming
burtalper
Stuck in the mire of finding a new name for brand or product> Here are some helpful tip as well as the psychology behind why e like certain names above others.
The Power Of Brighter Naming
The Power Of Brighter Naming
Bianca Cawthorne
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising. Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name. What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course. As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development. This book is a naming tell all. Lay it all out there. Set the record straight. Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming
Breakthrough Branding: Brand Naming Tips and Trade Secrets [Preview]
Breakthrough Branding: Brand Naming Tips and Trade Secrets [Preview]
Modern Marketing Partners
Lisa Merriam, author of Merriam's Guide to Naming Second Edition, discusses why common advice doesn't really help and what you really should consider when searching for a brand name instead. Covers all the basic must-haves for a strong, successful, effective brand name
How to Choose a Successful Brand Name?
How to Choose a Successful Brand Name?
Merriam Associates, LLC
Recommended
This presentation is centered on how to create unique and ownable names, nomenclature systems, tag lines and descriptors that define the values, experiences and perceptions of your business, product or service brand. The presentation explores linguistics studies, trademark procurement and brand monitoring to give a 360 degree view of the world of brand name development.
Diving Deep Into Naming
Diving Deep Into Naming
Daggerfin
How to pick killer names: naming exercises for mere mortals. Here are some simple naming exercises that we use at Highfive to come up with company and product names. Read more at www.davebking.com
How to Pick Killer Company and Product Names
How to Pick Killer Company and Product Names
Dave King
Session Description: Most think naming a baby is pretty hard. It is! Unlike naming babies, naming brands brings much more complexity to the process. Companies must consider market position, trademark and domain availability, personality of the product, ability to work with a visual system, and much, much more.As author of Merriam’s Guide to Naming and as an expert who has worked with Fortune 500 multinationals and fast-growth entrepreneurial companies, I will help you get past the frustration and avoid the pitfalls. This webinar will show you how to give birth to a great brand name. Learning Points: what makes a name good or bad for your brand how names fit with your existing name architecture trends and different types of names resources for finding name ideas common pitfalls and names to avoid the evaluation process–how to pick a good brand name
Naming Brands
Naming Brands
productcampnyc
Why should you name? And what kind of name will work hardest for your business? Naming isn’t just a creative exercise. It’s a strategic weapon for seeding your differentiation with prospects. It’s an expression of who you are, and the start of an experience. These slides give a quick overview on why naming is important and should be considered critical to executing your strategy and position in the marketplace.
How to Approach Naming
How to Approach Naming
Northbound Brand
A short presentation on the differences between creating a company name and creating a product name
Company vs. Product Naming
Company vs. Product Naming
burtalper
Stuck in the mire of finding a new name for brand or product> Here are some helpful tip as well as the psychology behind why e like certain names above others.
The Power Of Brighter Naming
The Power Of Brighter Naming
Bianca Cawthorne
Naming a company, start-up, product or service is hard work, complex and often rife with mistakes. Billion dollar companies screw this up every year, while under-funded start-ups launch into the stratosphere with a name that seems brilliant and full of meaning, with little or no advertising. Intuitively, your brand name is the foundation of all that is marketing. A great name is an advertisement in itself. A name can do more for achieving desired positioning than a budget the size of Australia’s GDP (exaggeration intended). The best names tell a story, and make marketing easier. A breakthrough name can garner free publicity, just because of the name. What if Google launched with its original name BackRub? Would it be as successful? We know the product is great, but is the brand name Google more memorable and interesting? Of course. As we will share in the first chapter, naming is very important, yet so often botched up. Despite the extreme amount of strategy and creativity required to develop an effective brand name, often everyone in the company feels compelled, and capable of contributing to name development. This book is a naming tell all. Lay it all out there. Set the record straight. Breakthrough Branding: Brand Naming Tips & Trade Secrets will, hopefully, give you an understanding and appreciation for this art and science of naming
Breakthrough Branding: Brand Naming Tips and Trade Secrets [Preview]
Breakthrough Branding: Brand Naming Tips and Trade Secrets [Preview]
Modern Marketing Partners
Lisa Merriam, author of Merriam's Guide to Naming Second Edition, discusses why common advice doesn't really help and what you really should consider when searching for a brand name instead. Covers all the basic must-haves for a strong, successful, effective brand name
How to Choose a Successful Brand Name?
How to Choose a Successful Brand Name?
Merriam Associates, LLC
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Naming a brand
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