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Branding

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Steve Raybould
Steve Raybould

The how and why of branding

Empresariales
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Brands An Introduction
Objectives of this session: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Everyone could name the top ten global brands
Top ten global brands (by brand value) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why we use brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why we use brands
What is a brand? ,[object Object]
What is a brand? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a brand? ,[object Object]
What is a brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a brand? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brands and Products ,[object Object],[object Object],[object Object],[object Object]
Brand as part of the Augmented Product
Building Brand Value The seven main factors involved in building brand value (Jobber)
Building Brand Value ,[object Object],[object Object],[object Object],[object Object]
Building Brand Value ,[object Object],[object Object],[object Object]
Brand Strategies ,[object Object],[object Object],[object Object]
Brand Strategies ,[object Object],[object Object],[object Object]
Brand Strategies: Re-Positioning
Summary ,[object Object],[object Object],[object Object]

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