Instead of spending valuable marketing dollars to attract an audience. Here's one ready-made for you.

1. NFL Fan Nation!
An US+Partners Social Media Exclusive
"#$%&'()(*+!,-&!'.%!)%/-*#!#(+('"0!"+%! .''123344456)"*#1"&'*%&)5/-7!
!
The ideas, concepts and processes expressed on this page and throughout this document are the property of the US+Partners LLC. They may
not be duplicated, reproduced, stored in a retrieval system or retransmitted without the express permission of US+Partners LLC. Copyright ©
2011, US+Partners LLC.

2. !"#$%&&'()*+,)-!
!
89:;"&'*%&)!()!'.%!%</06)($%!0("()-*!,-&!'.%!7-&%!'."*!=>???!@AB!,"*!/-776*('(%)!-*!A"/%C--D5!!
!
E."'F)!&(+.'5!G%F&%!%*+"+%#!HH!#%%10I!HH!4('.!"!0-I"0>!)-/("0!7%+"H*%'4-&D!-,!7-&%!'."*!JK!7(00(-*!.(+.0I!
%#6/"'%#>!1"))(-*"'%>!"*#!%*+"+%#!/"6)%H4(&%#!,--'C"00!,"*)!HH!"!C(+H)1%*#(*+>!C6&+%-*(*+!#%7-+&"1.(/!
)0(/%!-,!L7%&(/"5!M%"#I>!"C0%!"*#!6*(N6%0I!4(00(*+!'-!%7C&"/%!"*#!%<1%&(%*/%!I-6&!C&"*#5!M(+.'!*-45!!
!
L*#!'."'F)!O6)'!,-&!)'"&'%&)5!E.()!1-4%&.-6)%!()!+&-4(*+!,")'!HH!(*!)(P%!"*#!(*,06%*/%5!Q&"))&--')5!R&%#(C0%5!
L6'.%*'(/5!;%%&H'-H1%%&5!R-*'(*6-6)0I!/-**%/'%#>!(*!)%")-*!"*#!-,,5!!
!
S*0I!89:;"&'*%&)!/"*!-,,%&!I-6!'.()!"#$"*'"+%5!A-&!'.%!1")'!K!I%"&)>!4%F$%!6)%#!-6&!1&-1&(%'"&I!)-/("0!
%*+"+%7%*'!-1'(7(P"'(-*!T9USV!7-#%0!'-!(#%*'(,I>!,-00-4>!N6"0(,I!"*#!%*+"+%!'.%!7-)'!(*,06%*'("0!1%-10%!
(*!%"/.!-,!'.%)%!'.-6)"*#)!-,!'(+.'HD*('!,"*!C")%)!/-71&()(*+!'.()!*%'4-&D5!!
!
G%F$%!/-**%/'%#!'.%7!'-!%"/.!-'.%&5!G%!/"*!/-**%/'!'.%7!'-!I-65!!
!
E.(*D!.6*#&%#)!-,!'.-6)"*#)!-,!,6*H0-$(*+!0-/"0!WC6I(*+!/06C)X!"/&-))!L7%&(/">!6*('%#!CI!'.%(&!1"))(-*!
,-&!,--'C"00!"*#!'.%(&!6)%!-,!I-6&!C&"*#5!R-*'(*6-6)0I!)."&(*+!'.%(&!,--#>!/0-'.(*+!"*#!0(,%)'I0%!/.-(/%)!
4('.!%"/.!-'.%&5!G('.!895!G('.!I-65!8*(N6%0I5!L&-6*#!'.%!/0-/D5!!
!
E.%!Y-0I!Q&"(0!,-&!7"&D%'%&)!(*!'.()!9%/-*#!Z(+('"0!L+%[!-6!C%'5!L!'&6)'%#>!#I*"7(/>!"04"I)H-*!.I1%&H
*%'4-&D!-,!/-*)67%&)!'."'F)!-1%*!'-!%<1%&(%*/(*+!+--#!C&"*#)!(*!*%4!4"I)5!U</06)($%0I5!!
!
]'F)!'.%!*%4!"#$%&'()(*+5!!
!
^6'!7"D%!*-!7()'"D%5!G%!#-*F'!C&(*+!'.%)%!7(00(-*)!-,!/"&%,600I!'%*#%#>!'&6)'%#!&%0"'(-*).(1)!'-!O6)'!
"*I-*%5!L'!89:;"&'*%&)>!4%F&%!"C-6'!C&(*+(*+!-*0I!'.%!C%)'>!7-)'!1&-+&%))($%!C&"*#)!"*#!%<1%&(%*/%)!'-!
'.%!7-)'!N6"0(,(%#!/-*)67%&)5!G.%&%!EYU!0($%!"*#!10"I!HH!-*0(*%!"*#!-,,>!'.&-6+.-6'!'.%!@AB!)%")-*!
"*#!C%I-*#5!!
!
E."'F)!C%/"6)%!4%!D*-4!'."'!W)-/("0X!7%"*)!7-&%!'."*!O6)'!"!1-160"&!A"/%C--D!1"+%5!!L'!89>!4%!)%%!
W)-/("0X!")!"!*%4!0"*+6"+%!-,!/-00%/'($%!"/'(-*5!!
!
Q-!".%"#5!B%'!89!.%01!I-6&!C&"*#!.%"&!('!HH!"*#!)1%"D!('!HH!C%"6'(,600I>!(*!/-*$%&)"'(-*)!I-6&!&($"0)!4-*F'!
,(*#!HH!-&!/"*F'!."$%!-*!'.%(&!-4*5!G('.-6'!(*'%&&61'(*+5!!
!
_671!'.%!+"'%)!4('.-6'!/&").(*+!'.%!1"&'I5!!
!
Z-*F'!O6)'!,(*#!,&(%*#)5!A(*#!'.%!M]QYE!,&(%*#)!"*#!D%%1!'.%75!R"'"0IP%!'.%75!!
!
G."'!"&%!I-6!4"('(*+!,-&[!!
The ideas, concepts and processes expressed on this page and throughout this document are the property of the US+Partners LLC. They may
not be duplicated, reproduced, stored in a retrieval system or retransmitted without the express permission of US+Partners LLC. Copyright ©
2011, US+Partners LLC.

3. !"#$.#+#/,)0$/'($1'*$
G%!#-*F'!O6)'!'"0D!W)-/("05X!G%!7-*%'(P%!('5!!
!
• `(&"0!1&-#6/'!10"/%7%*'2!G%!%)'"C0().>!+&-4!"*#!#%$%0-1!4(#%&!-*0(*%!"6#(%*/%)!,-&!I-6&!C&"*#)5!
G%!1&-$(#%!/-*'%*'!'."'!'&"/D)>!1&-$%)!"*#!7%")6&%)!%*+"+%7%*'5!!
!
• ab3c!%*+"+%7%*'!-,!@AB!,"*)!"&-6*#!)1%/(,(/!C&"*#!%<1%&(%*/%)2!G%!%*"C0%!"/'(-*)!-*0(*%!'."'!
#%&($%!,&-7!"*#!/-*'&(C6'%!'-!"/'(-*)!(*!'.%!&%"0!4-&0#5!!
• M%"0H'(7%!/6)'-7%&!C%."$(-&"0!#"'"!"&-6*#!)."&%#!0(,%)'I0%!$"06%)5!!
• L710(,(%#>!"//%0%&"'%#!4-&#H-,H7-6'.5!G%!7"*"+%!I-6&!C&"*#!1&%)%*/%!-*0(*%5!!
• Z(+('"00I!'"&+%'%#>!)1%/("0(P%#!/"71"(+*)!'."'!(*'%+&"'%!A"/%C--D>!-6E6C%>!A0(/D&>!E4(''%&5!
• R"6)%!1"&'*%&).(1)!'."'!0%$%&"+%!)-/("0!7%#("!N6(/D0I!"*#!%,,%/'($%0I5!
• E.%!/&%"'(-*!-,!W/6)'-7!/-776*('(%)X!,-&!)1%/("0!1&(/(*+!#%"0)31&-#6/'!(*/%*'($%)5!
• S*H#%7"*#>!&%"0H'(7%!,-/6)3'%)'!+&-61)!,-&!*%4!1&-#6/')!"*#!)%&$(/%)5!
• L!ab3c!W0()'%*(*+!/."**%0X!,-&!/6''(*+H%#+%!/-*)67%&!'&%*#)!"*#!(*)(+.')5!
• E&6)'%#!"00("*/%)!"*#!",,(*('(%)!,-&!1&-+&%))($%!C&"*#)!-$%&!'(7%5!
• ^%*/.7"&D(*+!"*#!7%'&(/)!,-&!%"/.!C&"*#!%<1%&(%*/%5!!
• ^6(0'H(*>!.(+.H'-6/.!7"&D%'!,-&!.-'%0>!"(&0(*%>!N6(/DH)%&$%!&%)'"6&"*'>!"6'-7-'($%>!'%/.!$%&'(/"0)5!
$
3"'$!"#-$4(#$!
!
dS6&!@AB!7%+"H/-776*('I!()!"!1-4%&,60!)1%*#(*+!+&-615!
!!
• Kc5ef!g(00%**("0)h!ac5Jf!Q%*ih!Jjf!'%%*h!Jcf!^"CI!^--7%&)!!
• cjf!7"0%h!abf!,%7"0%!!
• caf!/-00%+%H%#6/"'%#!-&!.(+.%&!!
• K?f!%"&*!kJ??>???!-&!.(+.%&!!
• c=f!"''%*#!'"(0+"'%!1"&'(%)!!
• Kl5=f!@ABh!J=5Kf!@RLLh!e5Kf!@L9RLM!!
• jK5Kf!'&"$%0!-6')(#%!'.%(&!0-/"0!"&%")!'-!"''%*#!'"(0+"'(*+!%$%*')!!
• ==5jf!7"D%!'"(0+"'(*+!"!#"IH0-*+!%$%*'!!
• bj5lf!."$%!'"(0+"'(*+!1"&'(%)!"''%*#%#!CI!JJ!-&!7-&%!1%-10%!!
• K=f!-&!7-&%!)1%*#!7-&%!'."*!kJ??!1%&!%"/.!'"(0+"'(*+!1"&'I!!
• @%"&0I!J?f!)1%*#!7-&%!'."*!ka=?!!
• Jj5Kf!)1%*#!7-&%!'."*!k=??!"!I%"&!-*!*%4!+%"&!-&!%N6(17%*'!,-&!'.%(&!'"(0+"'%!1"&'(%)!!
• jJ5ef!)1%*#!61!'-!k=??!1%&!I%"&!-*!'%"7H",,(0("'%#!."')>!).(&')>!O%&)%I)>!O"/D%')>!)(+*)!!
• @%"&0I!=?f!0%"&*!"C-6'!*%4!'"(0+"'%!1&-#6/')!-*0(*%!"*#!(*!#(+('"0!)-/("0!*%'4-&D)!!
!!!!!!!!!!! d!a?J?!E"(0+"'%!96&$%I389:;!
The ideas, concepts and processes expressed on this page and throughout this document are the property of the US+Partners LLC. They may
not be duplicated, reproduced, stored in a retrieval system or retransmitted without the express permission of US+Partners LLC. Copyright ©
2011, US+Partners LLC.

4. 3"5)$!"#-$6''7$6,7#$8$4$95:&;,+<$'/$=>$?,;;,'+$@5+0$4A('00$!"#$B'*+)(-$
$
$
$
!
!
!
!
The ideas, concepts and processes expressed on this page and throughout this document are the property of the US+Partners LLC. They may
not be duplicated, reproduced, stored in a retrieval system or retransmitted without the express permission of US+Partners LLC. Copyright ©
2011, US+Partners LLC.

5. !
C:&5A)8D(,E#+$!
$
• FG5:&;#$=H!I,(5;$?5(7#),+<5!Z6&(*+!'.%!a?J?!@AB!)%")-*>!89:;F)!9US!7-#%0!/"'"0IP%#!A"/%C--D!"#$-/"/I!
,-&!'.%!@AB!"*#!"!$"&(%'I!-,!C&"*#)5!L'!-*%!1-(*'!#6&(*+!'.%!@AB!0-/D-6'>!'.()!7%+"!*%'4-&DF)!-*+-(*+!
/-*$%&)"'(-*)!'&%*#%#!'-1!-*!Q--+0%5!L*#!('F)!*-!4-*#%&5!]*!"!&%/%*'!)'6#I!CI!'.%!R%*'%&!,-&!g%#("!
M%)%"&/.>!c?f!-,!g(00%**("0)!&%1-&'%#!,%%0(*+!7-&%!%</('%#!4.%*!'.%(&!,&(%*#)!"+&%%#!4('.!'.%7!"C-6'!
4.%&%!'-!).-1>!%"'!"*#!10"I5!Z6&(*+!'.%!4%%D!-,!_"*6"&I!aKHK?!-,!'.()!I%"&!HH!'.%!&6*H61!'-!'.%!a?JJ!@AB!
;&-!^-40!HH!89!:;F)!9US!7-#%0!+%*%&"'%#!7-&%!'."*!a??>???!6*(N6%!1"+%!$(%4)!,-&!C&"*#)!-*!@AB!E"(0+"'%!
@"'(-*>!@AB!S*!B-/"'(-*>!"*#!@AB!;&-!^-40!A"*!U<1%&(%*/%!1"+%)!-*!A"/%C--D!HH!O6)'!'.&%%!-,!'.%!7-&%!
'."*!=>???!@AB!,"*!/-776*('(%)!-*!A"/%C--D5!!
!
• $FG5:&;#$JH$!5(<#)#D$6'A5;$95;#05!]*!a?J?>!89:;F)!7-#%0!4")!"C0%!'-!#&($%!7-&%!'."*!J>???!'%%*)!"*#!
I-6*+!"#60')!,&-7!c!.(+.!)/.--0)!"*#!O6*(-&!/-00%+%)!(*!9-6'.!A0-&(#"!'-!"&%"!g/Z-*"0#F)!,&"*/.()%)!-$%&!"!
KH4%%D!1%&(-#!'-!C6I!C6&+%&)!"*#!)1%/("00IH1&(/%#!'(/D%')!,-&!'.%!@AB!;&-!^-40!+"7%5!E.%!WC6I!"!7%"0>!+%'!
"!'(/D%'X!/"71"(+*!*-'!-*0I!(*/&%")%#!C6&+%&!)"0%)!C6'!(*'%+&"'%#!g/Z-*"0#F)!)'-&I!4(#%0I!4('.!'.%!@AB!
%<1%&(%*/%!$("!A"/%C--D5!^%)(#%)!.%01(*+!'-!#&($%!&%/-&#!'(/D%'!)"0%)!,-&!'.%!+"7%>!'.%)%!A"/%C--D!
/-776*('(%)!)%&$%#!")!-*0(*%!C&"*#!"7C"))"#-&)!,-&!g/Z-*"0#F)!"*#!'.%!@AB5!A"*)!)."&%#!'.%(&!C&"*#!
%<1%&(%*/%)!-*0(*%!4('.!'.%(&!0-/"0!"*#!%<'%*#%#!*%'4-&D)!-,!,&(%*#)!"*#!,"7(0I!/-*'(*6-6)0I!#6&(*+!'.%!
1%&(-#h!'.%(&!4-&#)>!1.-'-)!"*#!).-&'!$(#%-)!).-4(*+!'.%7!%<1%&(%*/(*+!g/Z-*"0#F)!"*#!'.%!@AB!4%&%!
1-)'%#!-*!'.-6)"*#)!-,!A"/%C--D!1"+%)!"/&-))!'.%!&%+(-*!HH!C%,-&%>!#6&(*+!"*#!",'%&!'.%!+"7%>!,&-7!'"(0H
+"'(*+!1"&'(%)!'-!'.%(&!%*'.6)(")7!(*!'.%!)'"*#)5!!
!
• FG5:&;#$>H$K('D*A)$K;5A#:#+)5!L'!961%&!^-40!iB`>!89:;F)!9US!7-#%0!#&-$%!#-P%*)!-,!@AB!,"*!
/-776*('(%)>!7-)'0I!;"/D%&)!"*#!9'%%0%&F)!,"*)>!'-!1-)'!'.%(&!4%%DH0-*+!@AB!%<1%&(%*/%)!-*0(*%>!,&-7!,"*!
&"00(%)!'-!'"(0+"'(*+!1"&'(%)!HH!(*'%+&"'(*+!"!*67C%&!-,!D%I!C&"*#)!(*!'."'!/-*'%*'!"*#!'.-)%!%<1%&(%*/%)5!]*!
'.()!4"I>!89:;!4")!"C0%!'-!.%01!#-/67%*'!"*#!(*'%+&"'%!'.%!R--&F)!C%%&!C&"*#!(*'-!'.%!%<1%&(%*/%!-,!'.%!
+"7%5!R--&F)>!'.%!-,,(/("0!)1-*)-&!-,!961%&!^-40!iB`>!,%"'6&%#!1&-7(*%*'0I!(*!.6*#&%#)!-,!'.-6)"*#)!-,!
,"$-&"C0%!1-)'(*+)!CI!'.%!7-&%!'."*!=?>???!7%7C%&)!-,!@ABF)!(*,06%*'("0!E"(0+"'%!@"'(-*!/-776*('I!-*!
A"/%C--D5!!
!
• $FG5:&;#$LH$B'+),+*'*0$F+<5<#:#+)5!Z6&(*+!'.%!&%/%*'!@AB!0-/D-6'>!89:;F)!7-#%0!/-*'(*6%#!'-!%*+"+%!
,"*)>!,-00-4(*+!'.%(&!0(D%)>!#()0(D%)!"*#!"/'($('(%)!'.&-6+.-6'!'.%!C0"/D-6'>!1&-$(#(*+!C&"*#)!4('.!D%I!
-11-&'6*('(%)!'-!%*%&+(P%!,"*)>!&%+"&#0%))5!!
!
B'+)5A)$M9!
!
A-&!7-&%!(*,-&7"'(-*>!/"00!_%&&I!g--&%>!g"*"+(*+!Z(&%/'-&>!"'!KJ?Hac?H=b=J>!-&!%7"(0!.(7!"'!
O%&&I57--&%m6)"*#1"&'*%&)5/-75!A-&!7-&%!-*!-6&!)-/("0!7%#("!)'&"'%+(%)>!/-*'"/'!g"&/("!9'%1"*%D>!g"*"+(*+!
Z(&%/'-&>!@%4!"*#!9-/("0!g%#(">!"'!aJaHcJaHlJJl>!-&!%7"(0!.%&!"'!7"&/("5)'%1"*%Dm6)"*#1"&'*%&)5/-75!
!
-6>!7%!HH!"*#!%$%&I-*%!4%!D*-45!M95!L#$%&'()(*+!,-&!'.%!9%/-*#!Z(+('"0!L+%5!!
!
.''123344456)"*#1"&'*%&)5/-7!
The ideas, concepts and processes expressed on this page and throughout this document are the property of the US+Partners LLC. They may
not be duplicated, reproduced, stored in a retrieval system or retransmitted without the express permission of US+Partners LLC. Copyright ©
2011, US+Partners LLC.