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Solution Scorecard - Solution Marketing Class June 2012

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Steve Robins
Steve Robins

Simple solution scorecard - Solution Marketing class at the Boston Startup School, June 2012

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Introduction to Solution Marketing Simple Solution Scorecard Steve Robins June 21, 2012
Solution marketing Scorecard Dimension Rating Comments Completeness • People/users, fit to needs • Process • Content/Information • Technology: Hardware and software • Services & support Strategy • Differentiated offering – unique in market • Partners: includes tech, apps, and content • Partner-friendly business model (win-win) Total <2>

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Solution Scorecard - Solution Marketing Class June 2012

  • 1. Introduction to Solution Marketing Simple Solution Scorecard Steve Robins June 21, 2012
  • 2. Solution marketing Scorecard Dimension Rating Comments Completeness • People/users, fit to needs • Process • Content/Information • Technology: Hardware and software • Services & support Strategy • Differentiated offering – unique in market • Partners: includes tech, apps, and content • Partner-friendly business model (win-win) Total <2>

Notas del editor

  1. Template updated 6-15-2011Steve RobinsIncludes blank slides (no logo) at end