Social Recruiting for IT Consulting Made Simple | by Bullhorn Reach Evangelist Steven Duque - December 16, 2011
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WATCH THE RECORDED WEBINAR TO HEAR THE TALKING POINTS HERE: https://www1.gotomeeting.com/register/708185208 Maybe you’re looking for better ways to target good java developers, infrastructure architects or other candidates with specialized skill sets. Or, perhaps you’re trying to convey your consultancy’s unique workplace culture to set yourself apart from the competition.
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Social Recruiting for IT Consulting Made Simple | by Bullhorn Reach Evangelist Steven Duque - December 16, 2011
- 1. Social Recruiting for IT Consulting Made Simple Presented by Steven Duque Recruiting Innovation & Optimization Evangelist powered by your friends at
- 2. #socialreach @StevenDuque @BullhornReach Questions? Just ask, or email me at sduque@bullhorn.com.
- 3. Agenda 1. Background Information - Marketing Hiring Landscape - Social Media Adoption 2. Social Recruiting for IT Consulting - Employment Branding for IT Consulting - Social Recruiting, Social Referrals & Their ROI - Social Recruiting Tactics & Approaches
- 4. IT consulting hiring landscape
- 5. Conditions for increased demand 42% of technology executives believed it’s very likely that their companies will invest in IT projects in Q1 2012 Source: Robert Half International Employment Report Q1 2012
- 6. Growth lies ahead Percentage of CIOs who plan to increase or decrease staff levels… Q4 2011 Q1 2012 increase 12% 20% decrease 6% 10% Based on survey of 1,400 CIOs at US companies. Source: Robert Half International Employment Report Q1 2012
- 7. A recovery to new heights Year-Over-Year Change in Consulting Industry Employment January 2007 to October 2011 Source: Bureau of Labor Statistics, October 2011
- 8. Increase in of Available IT Consulting Jobs Available IT Consultancy Jobs +30% Full-Time +35% Contract +22% Part-Time +33% Source: 2010-11 Dice Tech/IT Survey.
- 10. A difficult search 73% of technology executives said it’s challenging to locate skilled IT professionals, up 7 points from the Q4 survey Source: Robert Half International Employment Report Q1 2012
- 11. Industry Comparisons Source: Robert Half International Employment Report Q1 2012
- 12. IT Consulting Unemployment Down Source: Bureau of Labor Statistics, 2011.
- 13. Decreasing Amount of New Talent Source: US Dept. of Education, National Center for Education Statistics, Higher Education General Information Survey (HEGIS), 2008.
- 14. A Legally-Imposed Brain Drain of Non-US Talent ― Increasingly, enrollment - Craig Barrett in U.S. universities in Former CEO & Chairman of Intel engineering comes from foreign nationals, and we choose to send them home after graduation rather than giving them green cards. So, our students choose not to major in engineering while many foreign students do, but are not allowed to stay.
- 15. 30% Avg. turnover rate of tech companies, including IT consultancies Source: Dice.com Survey, 2010
- 16. In 2011, what do you expect to happen with regard to poaching of technology employees in comparison to 2010? More aggressive 54% Same 33% Less Aggressive 3% I don’t know 10% Source: Dice.com survey ,2011
- 18. Social Media Users by Age 62% of people on social networks are of the “professional” age
- 19. Social Media Users by Age % of 35+ # of 35+ NETWORK USERS USERS 64% 512m 61% 122m 78% 78m Source: Google Ad Planner 2011, US Demographics Data
- 20. Social Media Users by Age NETWORK AVG. AGE 38 39 44 Source: Google Ad Planner 2011, US Demographics Data
- 21. Social Media Usage by Time
- 22. Time Spent Online 8.4 hrs. Amount of time “professional”-aged Americans spend per month on social channels.
- 24. A Changing Workplace: Social Inboxes Checked Regularly All Responses Source: People—On the Go 2010 Report, Pierre Khawand
- 25. A Changing Workplace: Social Inboxes Checked Regularly Top Management Source: People—On the Go 2010 Report, Pierre Khawand
- 26. Agenda 1. Background Information - Marketing Hiring Landscape - Social Media Adoption 2. Social Recruiting for IT Consulting - Employment Branding for IT Consulting - Social Recruiting, Social Referrals & Their ROI - Social Recruiting Tactics & Approaches
- 27. EMPLOYMENT BRANDING VIA SOCIAL MEDIA (FOR IT CONSULTING)
- 28. ROI of strong employment brand 2x how much lower the cost per hire is for a company with a strong employment brand Source: LinkedIn, ―What’s the Value of Your Employment Brand?‖, Eda Guitekin, 2011
- 29. The Difference: Recruitment Advertising VS Social Media Controlled Recruitment Advertising Monologue Dialogue Social Media for Recruiting Uncontrolled
- 30. Leverage original content & casework
- 32. Leverage your people put a face to the copy
- 33. Utilize real relationships tap peer- to-peer networks
- 34. Social Media Referrals good consultants know good consultants
- 35. Referrals Dramatically Outperform Other Sources in Hiring Efficiency Hiring Efficiency 100% 87% 80% 60% 61% All Other Sources 40% 40% Referrals Average 20% 2% 0% % of Job Applicants That Offer Acceptance Rate Meet Job Requirements Source: Dr. John Sullivan on ERE.net
- 36. First-Year Turnover for Referrals is 63% Less than for Other Sources First Year Turnover 12% 11% Involuntary 10% Turnover 4% 8% within First Year 6% Voluntary Turnover 4% 4% within First 7% 1% Year 2% 3% 0% All Other Sources Referrals Average Source: Dr. John Sullivan on ERE.net
- 38. MARKET OPEN JOBS
- 39. Don’t be this guy Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job! Job!
- 40. It all depends on your variables 32k recruiters
- 41. Expectations vary across channels
- 42. ―Social‖ isn’t a single category
- 43. BUILD COMMUNITY
- 44. Discussion Groups Hashtags (#) Page
- 45. Get involved in ongoing conversations – Start with LinkedIn
- 46. Content is King… or Queen
- 47. Relevance Checklist Being “relevant” is being: Helpful Educational Informational Conversational … Add value to connections’ professional lives online.
- 48. Multimedia
- 49. MONITOR
- 50. Monitoring follow the leader
- 51. Monitoring uncover best practices through metrics
- 52. Monitoring info triage
- 53. Create Your Free Account www.bullhornreach.com Efficiency • Broadcast your open jobs and content to your core social channels at once • Automate jobs re-posting • Prioritize connections to engage with Radar Effectiveness • Get a birds-eye view of social recruiting performance • Monitor proportionate amount of traffic driven by channels • Measure efficacy of update messages
- 54. Steven Duque Recruiting Innovation & Optimization Evangelist sduque@bullhorn.com