1. Smart Promotions Begin with Britannica
Encyclopædia BritannicaEncyclopædia Britannica®®
Promotional Marketing SolutionsPromotional Marketing Solutions
Smart Premiums,
Brilliant Results
JRL Group
December 2008

2. Smart Promotions Begin with Britannica
Why Encyclopædia Britannica?Why Encyclopædia Britannica?
 Brand Awareness – Since 1768. Encyclopædia Britannica's
name is world-renowned and our authoritative learning products
keep us the leader in our industry.
 The De facto Standard. No other reference work is cited more
often in the media than Encyclopædia Britannica.
 Unparalleled Value. Encyclopædia Britannica content adds
relevance to your promotions and offers your customers years and
years of use.
 Authoritative, Accurate and Safe. Like our 32-volume book set,
Encyclopædia Britannica data delivers the right answer the first
time, always. That’s why we’re the #1 best-selling encyclopedia
worldwide.
 Award-Winning. From the highly-coveted CODIE Award to PTA
and Online associations, Britannica consistently wins awards for
its innovative content and creative delivery.

3. Smart Promotions Begin with Britannica
Britannica Custom-Content CDsBritannica Custom-Content CDs

4. Smart Promotions Begin with Britannica
Smart PartnersSmart Partners
Brilliant PromotionsBrilliant Promotions
 Sprint & EMBARQ – Back-to-School Teacher Promotions
 Fifth Third Bank/Chicago Bulls – Back-to-School CD-ROM
 Key Bank – Account Activation Premium
 Frito-Lay & Pizza Hut – Back-to-School Online GWP
 JCPenney, Sears, & Kohl’s– In-Store Back-to-School Promotions
 Kellogg – Jackie Robinson and Black History CD-ROMs
 Sonic Drive-In Restaurants - Kids Meal CD-ROM Gift
 Newsweek & Sunday Times –Subscriber Acquisition CD Gift
 Bennigan’s – Kid’s Meal Promotions
 Procter & Gamble – Back-to-School Mail-In Offer

5. Smart Promotions Begin with Britannica
Custom Marketing Solutions
Client:
Kellogg Company
Encyclopædia Britannica
Product:
Custom CD-ROM titled,
“Kellogg proudly presents,
A Celebration of Black
History”
Program Description:
Mail-In Offer: Consumers
purchasing three Kellogg
“qualifying” products can
mail-in a completed form to
receive this CD-ROM free
of charge

6. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Sonic Drive-In Restaurants
Encyclopædia Britannica Product:
Ready Reference CD-ROM
Program Description:
Britannica created a collect-all-four promotion for SONIC’s
Back-to-School Wacky Pack kid’s meal.
FDA approved
cellophane packaging

7. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Newsweek
Encyclopædia Britannica Product:
Complete Home Library CD-ROM
Program Description:
Subscriber Acquisition Gift - This 2-CD set was mailed to all
Newsweek subscribers to thank them for their paid subscription.

8. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
FOX Home Entertainment
Encyclopædia Britannica Products:
Homework Essentials Plus CD-ROM
Program Description:
Back-to-School 2006 gift with
purchase program. Buy two FOX
DVDs and get the Britannica CD-
ROM free of charge.

9. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Proctor & Gamble
Encyclopædia Britannica
Product:
Student Edition CD-ROM
Program Description:
Back to School Promotion -
Consumers who purchased
four or more P&G products
during one shopping trip could
mail in their store receipt and a
completed tear-pad sheet for
gift redemption.

10. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Frito-Lay
Encyclopædia Britannica Product:
Encyclopædia Britannica Online
+ 15% discount at the Britannica
eStore
Program Description:
Gift with Purchase: Purchasers
of Frito-Lay 24 count multi-packs
during Back-to-School 2005
received a coupon offering a
FREE two-month subscription to
Encyclopædia Britannica Online
plus a 15% discount off selected
Back-to-School items at the
Britannica eStore.

11. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
American Express
Encyclopædia Britannica
Product:
Encyclopædia Britannica
Online.
Program Description:
Gift with Application
Submission: College seniors
who applied for the American
Express card received the
Encyclopædia Britannica
SmartCard as a
complimentary gift.

12. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Frito-Lay
Encyclopædia Britannica Product:
Britannica U.S. Maps
Program Description:
In-School marketing program aimed at
increasing children’s outdoor activities.
This poster/map was distributed to one
million students and hung in 2,000
school cafeterias.

13. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
JCPenney Afterschool Fund
Encyclopædia Britannica
Product:
Student Encyclopedias CD-
ROM
and Merriam-Webster
paperback
Dictionary
Program Description:
This custom CD-ROM and
book set was developed
for JCPenney to be sold
in-store during Back-to-School
with proceeds benefiting
their Afterschool Fund.

14. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
EMBARQ
Encyclopædia Britannica
Products:
Student Library CD-ROM
Program Description:
Trade show premium at
Back-to-School
teacher/educator fairs.

15. Smart Promotions Begin with Britannica
Britannica Marketing SolutionsBritannica Marketing Solutions
Client:
Sunday Times (London)
Encyclopædia Britannica Product:
Concise Encyclopedia CD-ROM
Program Description:
This CD was delivered on-pack to all subscribers of the Sunday
Times during Back-to-School 2005 and 2006.

16. Smart Promotions Begin with Britannica
Britannica Delivers ResultsBritannica Delivers Results
 The Encyclopædia Britannica brand brings exceptional
awareness to your promotion and by aligning with Britannica you
reap the trust, reliability and high-value of the Encyclopædia
Britannica name.
 Press Opportunities – Call attention to your partnership with
Britannica. No other premium tells parents, grand-parents,
teachers and the community that you’re serious about education.
 Fun & Learning DVDs & CD-ROMs provide instant gratification
and make parents feel good about their purchase. Britannica
premiums always increase sell-through.
 Quick-Ship Program - Our speedy replication and delivery
service can make your last-minute campaign a huge success.

17. Smart Promotions Begin with Britannica
Make Your Next CampaignMake Your Next Campaign
A Huge SuccessA Huge Success
Britannica Delivers Results!Britannica Delivers Results!
Steve Gilberg
Director, Licensing & Syndication
312-347-7237
sgilberg@eb.com
Encyclopædia Britannica
Worldwide Headquarters
331 N. LaSalle Drive
Chicago, IL 60610
www.britannica.com