Slides from week 9 of MIS5001: Information Technology Management taught by Prof. Steven L. Johnson at Temple University Fox School of Business.

1. P R O F . S T E V E N L . J O H N S O N
T w i t t e r : @ S t e v e n L J o h n s o n
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/
Week 9 –Globalization
MIS5100: Management Information Systems

2. Today’s Agenda
 Case Discussion
 Reading Discussion
 Blog Discussion Question
 Globalization Group Activity

3. Case Study Discussion
 Why did Wyeth seek a globally integrated strategy?
 What barriers did Wyeth face in implementing the
strategy?
 Define globalization at Wyeth.
 How are globalization and standardization related.
 What was the role of IT in the globalization of
Wyeth?
 Critique the IT-led globalization of Wyeth. What
worked? What didn’t work?

4. 100-Second Reflection
1. What would you like to remember at the end of the
semester about the Wyeth case?
2. What would you like to know more about?
3. Any other comments?

5. Blog Discussion
 IT and Globalization
 Is IT the reason for globalization?
 Is IT a solution to globalization challenges?

6. Reading: Pendulum
 Centralized IT
 Decentralized IT
 Hybrid

7. The Globalization Group Activity
 Groups of 2-3, take pen and paper...
... explore in building (or look outside).
 Identify 2-3 products or services.
 Rate on scale of 1-7 (1 = not much, 7= quite a lot)
 How much has globalization changed this product or service
compared to 10-20 years ago?
 How much could globalization potentially change this product
or service in the next 10-20 years?
 Return promptly by agreed up time

8. P R O F . S T E V E N L . J O H N S O N
E M A I L : S T E V E N @ T E M P L E . E D U
T w i t t e r : @ S t e v e n L J o h n s o n
http://stevenljohnson.org
http://community.mis.temple.edu/mis5001fall10johnson/
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