Presentation delivered by Tracy Brisson of The Opportunities Project on 12/8/2011 at The George Washington University at the FedCollege recruiting conference co-organized by RECSOLU and CollegeRecruiter.com.

1. Creating a Sustainable Recruiting
Program in 90 Days
Case Study: Hiring 200 Teachers for Newark Public Schools
Tracy Brisson
Founder & CEO
The Opportunities
Project

2. Day One, Part One: The Challenge
• 200+ teacher vacancies
• 90 days to fill
• Little recruiting infrastructure
• High-stakes hires
• Colleges out of session
• Tough job, tough city
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4. Day One, Part Two: The Assessment
Strengths
- America’s “social media mayor” Cory Booker
- New school district leadership
Opportunities
- Teachers interested in participating in change, “city on
the rise”
- Change the perception of Newark, its schools & students,
and government
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5. Week One: Branding
Strategy Properties
Resources
and
Sustainability
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8. Week Two & Three: User Experience and Selection
Transition to
employee
Keeping them (needed more
thought)
warm
Application
- online events
design - direct & indirect
communication
- “our needs” vs.
applicant needs
- screening
materials, rubric, &
procedures
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9. Month Two: Hiring Managers
• Evidence-based
interviewing
• Value-focused
• Event-oriented
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10. Month Three: The Results
• 30,000+ monthly website visits
• 4,500+ website registrations
• 2,000+ social media fans
• 2,500+ complete applications
• 1000+ applicants highly recommended
• 200+ hires (8% selectivity rate)
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11. Ongoing Sustainability
58% of applicants who “I felt that this was a
interacted with Teach district that cared about
Newark on social media the potential candidates it
reported it improved wanted to bring on board.
their perception of There was a real sense of
Newark Public Schools support that you find in
as an employer few other districts.”
Per Aug. 31 survey of applicants,
representative sample of applicants.
Survey Respondent
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12. Contact Tracy and The Opportunities Project
Websit www.opportunitiesproject.co
e: m
Email: info@oppsproject.com
Phone: (347) 987-1490
http://twitter.com/oppsproject http://linkedin.com/in/tlbrisson
http://facebook.com/oppsproject http://youtube.com/oppsproject
www.opportunitiesproject.com