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- 10. Where we are now Currently the church uses a variety of typestyles, colors and logos which lack uniformity.
Notas del editor
- St. Luke’s went through a lengthy process with Will Mancini president of Auxano and author of the book Church Unique. Key lay leaders and Executive staff members went through exercises to develop a vision path. Much of that process is based on the answers to 5 questions.
- The first question is Where is God taking us We are called to glorify God and Make Disciples by Transforming Community.
- The 2 nd question is What are we doing? The answer is our Mission Statement: We are gathered by Jesus to enact faith in love.
- The next question is Why are we doing it? The answer is our values: Compassion Openness Action Gospel
- The 4 th question is How will we do this? The answer is by Awakening in Worship Embracing in Community Training in teams Moving in Ministry
- We know we are successful when we are Following the pathway Seeker Believer Belonger Disciple Apostle
- Now that the vision framework has been complete, we are moving into a major initiative to develop a visual identity. We have contracted with Details Communications to consult with us on our visual identity and align who we are, and what we are about, with how the congregation and community see, hear and think about St. Luke’s.
- The first step in this timeline is August 22 and 23 when DC will come to Houston and visit our church. During that time they will meet with Lay leaders and staff member in a discovery process to learn about who we are.
- In October we hope to have Logo, letterhead, business card designs A standards guide for brand usage Templates for signage A creative concept for a new website
- January 2011 will also be the beginning of the roll out to the congregation. Some of the things that will happen are: We will begin using new stationery There will be a new look to our e-bulletin There will be a new worship bulletin design
- In February we will Launch a new website Equip ministry areas with a toolbox including style guide, templates, etc. Begin to create welcoming campuses with branded signage, banners, etc. Wayfinding committee will create new signage on both campuses
- Part 3 of the external rollout will include New welcoming brochure for both campuses New ministry area printed materials Ongoing staff training