"It's the telephone stupid" - why Facebook is not new at all
1. “It’s the telephone,
stupid!”
*The ultimate attempt to explain why a
Facebook page and the use of the social
web are nothing new – at least not in the
way they are currently used.
airbros / photocase.com
By the way, this is an alternate reality
model…but more about that later.
By: Björn Eichstädt, Storymaker GmbH
13. „The solution to all our
problems! We ALSO
need to be listed in the
Kallejipp / photocase.com
telephone book!“
14. „The ability to reach
40 million people!
Everyone will call. We
need to hire a
Chief Telephone
Officer.“
Bild: Wikimedia Commons
15. „But first we have
to create our
profile. We need a
listing....in the
telephone book.
And then we can
look forward to calls
from lots of
customers and
applicants.“
22. Foto: Promo
The world on the line – or telephone rule 3:
Be exciting, be unique, spread some fun, listen, inform others, share your knowledge, be
sexy and irresistible. Then others might call you. Or call back.
23. Telephone rule 4:
Create call cascades by communicating content that will want to know
Foto: Promo
24. „Our telephone is
ringing like mad! But
what about text,
Kallejipp / photocase.com
photos and
signatures?“
25. The extended communications architecture with telephone, fax,
mailbox and overhead projector
Communication
Corporate
Hosting
Foto: Promo
27. The digital communications architecture with Twitter, Facebook,
e-mail, blogs, websites, YouTube, etc.
Communication
Corporate
Hosting
Foto: Promo
28. „But that‘s the same
as with our
telephone!?“
Kallejipp / photocase.com
29. 1. Right. The communications principles are very similar.
2. „Traditional“ social networks hardly offer anything new.
3. But: everything is linked today and moving closer together
4. Anyone can use the infrastructure
5.You don‘t need to go from one medium to another. And there
are no more „whisper down the lane“ games.
6. Users can do things on all the media – communications is
getting a lot faster
view7 / photocase.com
7. I can find anyone who wants to play along
8. And there are barely any global barriers
9. But: most companies still use the social web like a telephone
30. Unlike the telephone
Everything is seamlessly linked. Everything is close together.
Foto: Promo
31. You can use everything, everywhere.
The place of use is irrelevant.
Foto: Promo
37. airbros / photocase.com
Getting started in the social web is as easy as the telephone!
The real challenge, however, is taking advantage of all its potential
38. Bjoern Eichstaedt has years of telephone
experience and is, among others, Chief
Telephone Officer at PR agency
Storymaker in Germany.
As an advisor, he s a sought-after expert
in the telephone scene .
He collected his first telephone
experiences at the ripe age of 3 and can,
without exaggeration, be described as a
Foto: Promo
Dialing Native.
At age 10 he ventured into the field of
international telephony.
Björn can be reached in the telephone
network at:
+49 7071 93872-0.