Hilco Streambank has been retained by Kellwood Company (“Kellwood”) as its exclusive agent to sell the intellectual property assets associated with the Lamb & Flag apparel brand. Lamb & Flag provides an excellent opportunity to add a fresh, edgy, denim-driven brand that appeals to the burgeoning youth market to your current brand portfolio.

1. Fashion Brand Opportunity:
LAMB & FLAG
January 2013
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Hilco Streambank has been retained by Kellwood Company (“Kellwood”) as its exclusive
agent to sell the intellectual property assets associated with the Lamb & Flag apparel brand.
Lamb & Flag provides an excellent opportunity to add a fresh, edgy, denim-driven brand that
appeals to the burgeoning youth market to your current brand portfolio.
BACKGROUND
Lamb & Flag, a high-quality lifestyle clothing brand, was launched by Kellwood in November
2011. After an aggressive launch which included opening of retail stores and an e-commerce
platform, Kellwood decided to refocus its energy on its other core brands closing the stores
and online business in August of 2012.
While the Lamb & Flag brand name is inspired by a famous English pub near
Oxford, its roots are in Los Angeles. The brand’s logo, the “rebel X”, is a
simple mark inspired by royalty and rebellion, as portrayed by the
trademarked slogan, “Beautiful Rebellion”. This sentiment was echoed in
their store design, a mash-up of its English pub namesake and a gilded age
mansion that had fallen into disarray.
Lamb & Flag opened its first boutique at Brea Mall, Los Angeles in December 2011 followed
by the opening of two more stores at the Shops at Mission Viejo and Los Cerritos Center.
Intent on bringing edgier and sexier men’s and women’s clothing to the market, Lamb & Flag
employed top designers from companies such as Polo Ralph Lauren, Abercrombie & Fitch and
7 For All Mankind to head their team and emphasize a premier denim brand. In addition to
the brick-and-mortar locations, customers could buy Lamb & Flag clothing online at
www.LambAndFlag.com. The brand generated great popularity and awareness among young
customers achieving gross sales of $2.3 million from February 2012 through August 2012.
However, in August 2012, Kellwood decided to focus its resources on its existing portfolio of
established brands, leading to the decision to curtail further development of the Lamb & Flag
brand.

2. IP ASSETS AVAILABLE
Trademarks: The IP Assets include rights to several registered US Trademarks.
The marks include the Lamb & Flag word-mark and logo and the slogan
Beautiful Rebellion. These marks are also registered in multiple foreign
jurisdictions, including Canada, China, Japan, and the European Union.
Domain Names: The IP Assets include more than 30 domain names including:
LambandFlag.com, LandF.com, TheBeautifulRebellion.com and more.
Customer Data & Tech Packs: Opt-in customer lists, order customer lists, and tech packs are
also available.
DILIGENCE
An electronic dataroom has been set up with detailed information regarding the offerings,
including the full list of available domain names and trademarks. Access will be provided upon
execution of a Non-Disclosure Agreement.
CONTACT INFORMATION
Interested parties should contact Hilco Streambank as follows:
Anna Moreva David Peress Jack Hazan
Ph: (781) 444-4940 Ph: (781) 444-4940 Ph: (212) 610-5610
amoreva@hilcostreambank.com dperess@hilcostreambank.com jhazan@hilcostreambank.com
ABOUT HILCO STREAMBANK
Hilco Streambank is an advisory firm specializing in the valuation, marketing, and sale of intangible assets for businesses at all
stages. Hilco Streambank identifies, preserves, and extracts value for clients through the application of experience, diligence
and creativity. The firm’s experience spans a broad range of industries including apparel, automotive, consumer products, food,
manufacturing, medical technologies, retail and textiles. Hilco Streambank provides appraisals for many of the largest asset
based lenders including Bank of America, GE Capital, Wells Fargo, and Crystal Financial. Hilco Streambank provides sound
advice on value maximization strategies and liquidity options. Hilco Streambank maintains offices in Needham, MA and New
York, NY. Find out more at www.hilcostreambank.com.