Whether you’re aware of it or not, you have a brand. And, thanks to social media, your brand has the ability to be seen by millions. In this session, you’ll discover the relationship between your personal and business brand, establish how you want to your brand portrayed online, how you’ll deliver your brand message via social media, and ways you can manage your brand with ease! We’ll also share a few snafu’s to avoid!

1. Create a Brand
That’s In Demand!
with Rachel Strella
www.strellasocialmedia.com

2. Personal Branding

3. Personal Branding
Branding:
Corporate vs. Personal

4. Personal Branding
Building a Professional Brand

5. Personal Branding
What Are Your Strengths?

6. Personal Branding
What’s ‘In Demand?’

7. Personal Branding
What’s ‘In Demand?’
→ Analytical Thinking
→ Proactivity
→ Leadership
→ People Skills
→ Flexibility

8. Personal Branding
Do Strengths Match Needs?

9. Personal Branding
If you said yes, congrats…
→ We can refine them
→ Align your brand to your skills
If you said no…
→ Aim to learn one of these skills
before the end of the year
→ The tactics we will discuss today
can help

10. Personal Branding
YOU have an advantage because:
→ Knowledge is power
→ You can start now!
→ A few slight shifts can pay big
dividends

11. What to Feed Google

12. What to Feed Google
Google Loves…

13. What to Feed Google
Proactivity
→ An online portfolio or website
→ A LinkedIn profile
→ An alternative social media site
such as a Facebook page or
Twitter handle

14. What to Feed Google
Analytical Thinking
→ Value-based content which
showcases your skills
→ Freshness and consistency
→ Keywords and catchy headlines

15. What to Feed Google
People Skills
→ A community of fans, followers,
and connections (‘social’ proof)
→ Recommendations, testimonials,
and case studies (‘real’ proof)
→ Social shares and backlinks

16. What to Feed Google
Leadership
→ Articulate core values to form a
brand of integrity
→ Establish trust to create ongoing
relationships
→ Influence others

17. What to Feed Google
Flexibility
→ Experiment with new and
different ideas
→ Do something that scares you –
and share it with the world
→ Shift with demand

18. LinkedIn & Branding

19. LinkedIn & Branding
Include a photo

20. Complete profile fully
LinkedIn & Branding

21. Have a strong headline
LinkedIn & Branding

22. Complete contact info
LinkedIn & Branding

23. Write an engaging summary
LinkedIn & Branding

24. Include skills and expertise
LinkedIn & Branding

25. Personal Brand
Management

26. Personal Brand Management
→ Have a professional photo and
use it consistently across the
web
→ Sign up for Google alerts
(google.com/alerts)
→ Connect with influencers and
with your target audience
Brand checklist

27. → Use social sites, such as Twitter,
as a person rather than a
business (if possible)
→ Showcase your expertise by
offering information that your
audience wants and needs
Brand checklist
Personal Brand Management

28. → Keep content fresh and
consistent
→ Respond to your followers
→ Have a system in place for
handling less-than-positive
feedback
Brand checklist
Personal Brand Management

29. Personal Branding Snafu’s
Brands Gone Bad

30. Personal Branding Snafu’s
Keep Facebook Page G Rated

31. Personal Branding Snafu’s
Use Your Head!

32. Personal Branding Snafu’s
Keep LinkedIn Professional

33. Personal Branding Snafu’s
First Impressions are Lasting

34. Personal Branding Snafu’s
Leave Fido at Home

35. Personal Branding Snafu’s
Be Social by Being Available

36. Personal Branding Snafu’s
Connect Appropriately

37. Personal Branding Snafu’s
Offer Value

38. Personal Branding Snafu’s
What’s Said on Social Media…

39. Questions

40. Website and Blog:
StrellaSocialMedia.com
Facebook:
Facebook.com/StrellaSocialMedia
Twitter:
Twitter.com/RachelStrella
LinkedIn:
LinkedIn.com/in/RachelStrella
Connections and Resources