Rachel Strella presented Twitter 101 which covered Twitter basics, terminology, getting started, attracting followers, creating powerful content, tips and applications, best practices, and Twitter lingo. The presentation defined common terms like tweets, retweets, hashtags, and followers. It provided tips for setting up a profile, engaging others, consistently posting valuable content, and using tools to schedule tweets. Best practices included being authentic, responsive, and conscious of character limits when posting from other channels.

1. Twitter 101
Presented by Rachel Strella
Strella Social Media
www.strellasocialmedia.com

2. The #Strella Team
Rachel Strella & Amanda Harrison

3. Thank you!
Debbie String
Dewz Dogz
dewzdogz.com
facebook.com/dewzdogz

4. Central Penn Minute
Amanda Harrison
Strella Social Media

5. Twitter 101 Agenda:
o Twitter Basics
o Twitter Terminology
o Getting Started
o Attracting Followers
o Creating Powerful Content
o Tips, Applications and Tools
o Best Practices
o Twitter Lingo

6. Twitter Basics

7. Twitter Basics
Allows for short updates
140-character limit
Largest age segment is 30-49-
year-olds, followed by 18-29-
year-olds
Wide-open channel

8. Twitter Basics
200 million users
Love/hate relationship
Customer service outlet
Useful for reaching
national/international users
and ‘influencers’

9. Common Twitter Terms

10. Twitter Terminology
Twitter Handle
The“@” symbol before a Twitter
username. For example, my
Twitter handle is @RachelStrella

11. Twitter Terminology
Follow/Follower/Following
On Twitter, you don’t ‘friend’
someone or ‘like’ a company
page, you ‘follow’ them

12. Twitter Terminology
Tweet
When you post a message on
Twitter

13. Twitter Terminology
Retweet (RT)
When a tweet is shared with
others by clicking the ‘retweet’
button below it

14. Twitter Terminology
Mention
You can mention others in your
Tweets by typing the “@” symbol
followed by their Twitter handle

15. Twitter Terminology
Direct Message (DM)
Allows you send a private
message to someone who is
already following you

16. Twitter Terminology
Lists
Tool that allows you to categorize
who you follow

17. Twitter Terminology
Lists
Organize who you follow
Find targeted people
To add someone to a list, click
the icon to the left of the
follow button and from the
drop down choose add to lists

18. Twitter Terminology
Lists

19. Twitter Terminology
Hashtag
The pound sign or “#” sign -
used to categorize content and
allow you to join a conversation
on common interests.

20. Twitter Terminology
Hashtag
If you click on a hashtag, it will
take you to list of everyone
tweeting with that hashtag
Useful for building a
community around an event

21. Twitter Terminology
Hashtag
I created a hashtag for my brand -
#Strella and offer a tip of the day

22. Twitter Terminology
Hashtag Resource: Hashtags.org
Allows you to search for
hashtags
See popular, recent, and
trending hashtags
View the frequency/popular
times for hashtags

23. Twitter Terminology
Twitter Chat
A scheduled conversation –
around a specific topic – which
is followed by using a hashtag

24. Twitter Terminology
Twitter Chat
Chats are weekly or bi-
weekly during the same time
Recommend using a third-
party service (Tweetdeck)
View the list of chats:

25. Getting Started

26. Getting Started
Set-up
Go to Twitter.com and create
a username (handle)
Username should be your
name or close to it
Add a photo of yourself

27. Getting Started
Set-up
Customize background & header

28. Getting Started
Set-up
Create a keyword-laden bio
that explains your expertise
and what you care about
Be sure to include a website

29. Getting Started
Set-up

30. Attracting Followers

31. Attracting Followers
Email contacts and let them
know you’re on Twitter
Use the “Discover” tab

32. Attracting Followers
Follow leaders
Follow who top industry
experts are following
Follow a targeted audience –
some follow back

33. Attracting Followers
A Word of Caution
Be careful not to follow more
than 200 people in one day
When you follow 2,000
people, your ratio of followers
will need to be equivalent in
order to continue following
more people

34. Attracting Followers
Connect with FB/LI or forum
connections on Twitter
Share content – your content
and the content of others
Interact with others
Participate in chats
Tweet high-value messages

35. Creating Powerful
Messages

36. Powerful Content
Authentic, helpful, relevant,
inspiring content is what
makes Twitter powerful
The stronger the content, the
higher the chance for the RT

37. Powerful Content
What Works

38. Powerful Content
What Doesn’t

39. Powerful Content
What Works

40. Powerful Content
What Doesn’t

41. Powerful Content - Checklist
 Offer Value
 Showcase Expertise
 Post Consistently
 Be Social
 Be Yourself

42. Quick Tips,
Applications & Tools

43. Tips & Applications
Try to keep tweets at 120
characters so there is plenty of
room for people to RT
The shorter, the more likely
they will be re-tweeted
As your followers grow, your
influence and reputation grow

44. Tips & Applications
You can use URL shorteners
(bitly/tinyurl)
Best times to tweet: 9 am,
lunchtime, 4 pm and 7 pm ET
Monday & Tuesday are the
highest tweet days
Schedule tweets using a third-
party service (Hootsuite)

45. Best Practices

46. Best Practices
Share YOUR voice
Don’t use auto DM’s
Be responsive
Vary the times you tweet
Avoid bulk tweeting

47. Best Practices
Have a good mix of content
Use #FF appropriately
Keep tweets relevant
Be conscious of the character-
limit when posting from other
channels or scheduling posts
using a third-party service

48. Twitter Lingo!

49. Twitter Lingo
You all have a sheet in front of
you with common Twitter
‘lingo’
Please take a moment and try
to guess the answer to each
one

50. Prizes
$10 Gift Card to Cornerstone
Coffeehouse
Picture Frame from Balloons
and More

51. Twitter Lingo
Answers:
B4 = Before
BRB - Be Right Back
DYK = Did you know, Do you
know
EM/EML = Email
F2F/FTF = Face to face

52. Twitter Lingo
Answers:
Fab- Fabulous
FB = Facebook
IDK- I don’t know
JK = Just kidding, joke
LI = LinkedIn

53. Twitter Lingo
Answers:
LOL = Laugh out loud
MT = Modified tweet
OMG- Oh My God
PRT = Partial re-tweet
SMO = Social Media Optimization

54. Twitter Lingo
Answers:
TMI- Too Much Information
TTYL- Talk To You Later
TY = Thank you
YT = YouTube
YW = You're welcome

55. Let’s Rock!

56. Connections and Resources
Website and Blog:
StrellaSocialMedia.com
Facebook:
Facebook.com/StrellaSocialMedia
Twitter:
Twitter.com/RachelStrella
LinkedIn:
LinkedIn.com/in/RachelStrella