1. Political B’s

2. Demographics 3 point clue 2 point clue 1 point clue Used to determine redistricting, marketing, polling, etc. Measured by the census Areas of interest include race, gender, age, and religion. Measured by the census Areas of interest include race, gender, age, and religion.

3. Political Ideology 3 point clue 2 point clue 1 point clue Political parties often base some of their platforms on this concept . Can be a source of bias in the media . It is a set of principles, ideas, or doctrines of a certain group that determine the way the feel on certain issues.

4. Political Culture 3 point clue 2 point clue 1 point clue Applies to the majority of the dominant culture Americans all have this in common despite political differences Traditional orientation citizens have towards certain issues or ideas .

5. Efficacy 3 point clue 2 point clue 1 point clue Often measured by surveys Two types: internal and external . A measure of one's trust in his or her ability to influence the government

6. Political Socialization 3 point clue 2 point clue 1 point clue Influenced by parents, teachers, television, race, gender, etc. Typically refers to the bringing up of children and young people Has to do with the acquisition of political attitudes .

7. Political Party 3 point clue 2 point clue 1 point clue Have a set platform of ideals and goals Seeks to obtain political power and influence We have two major ones in America

8. Linkage Institution 3 point clue 2 point clue 1 point clue Catalyst for political movements and shifts in ideology Connect people to the government and politics Include the media, political parties, and interest groups

9. Reform Party 3 point clue 2 point clue 1 point clue Founded in 1996 by Ross Perot It is a political party Seeks a direct popular vote for the office of president, term limits on representatives and senators, and opposes several free trade agreements

10. Party Platforms 3 point clue 2 point clue 1 point clue Major factor in the division of political parties . States whether or not certain issues are supported . A set of ideals, values, and opinions that political parties base their actions on .

11. Party Dealignment 3 point clue 2 point clue 1 point clue Can lead to shifts in power between parties Influenced by political awareness and mass media Occurs as people lose their loyalties to a specific party

12. Lobbyists 3 point clue 2 point clue 1 point clue Groups or Individuals who try to sway legislators on an issue. . Advocates with the intent to help influence government decisions. People who influence legislation on behalf of a special interest group. .

13. PAC 3 point clue 2 point clue 1 point clue the Federal Election Campaign Act describes this term. An organization making expenditures in excess of $1,000 for the purpose of influencing a federal election. Name commonly given to a private group, regardless of size, organized to elect political candidates or to advance the outcome of a political issue or legislation. .

14. Incumbency 3 point clue 2 point clue 1 point clue Usually win the elections they run in because of name recognition and more lobbyist funds. . In the 2004 United States presidential election, George W. Bush was the incumbent. . The existing holder of a political office .

15. Third parties 3 point clue 2 point clue 1 point clue Frequently excluded from major debates and media coverage. Usually lose elections Party other than Republican or Democrat.

16. Yellow journalism 3 point clue 2 point clue 1 point clue Pulitzer and Hearst both used this media technique. . Techniques may include exaggerations of news events, scandal-mongering, or sensationalism. Type of journalism that presents little or no legitimate well-researched news.

17. Independent 3 point clue 2 point clue 1 point clue May hold a centrist viewpoint. Chooses different political sides depending on the issue. . Not associated with any particular political party .

18. Pluralism 3 point clue 2 point clue 1 point clue -Peaceful coexistence of different interests, convictions and lifestyles. Arguments for this were in James Madison’s Federalist Papers 10. The acknowledgment of a diversity of political systems.

19. Democrat 3 point clue 2 point clue 1 point clue Evolved from Anti-Federalist factions. . This party consists of the most registered voters in the world. Our current presidential administration is this party.

20. Republican 3 point clue 2 point clue 1 point clue Founded by anti-slavery expansion activists in 1854 Often called the Grand Old Party. Their mascot is an elephant.

21. Interest group 3 point clue 2 point clue 1 point clue has been accused of manipulating the democratic system for narrow commercial gain. Has become increasingly regulated over time. Use forms of advocacy to influence public opinion .

22. Party Realignment 3 point clue 2 point clue 1 point clue Critical Election First developed by the political scientist V. O Key Jr dramatic change in the political system

23. Electioneering 3 point clue 2 point clue 1 point clue Stumping Front-porch campaigning Whistle stop tour

24. Public Opinion 3 point clue 2 point clue 1 point clue Public Sphere. Overton Window World Association for Public Opinion Research

25. Media 3 point clue 2 point clue 1 point clue Facebook T.V CNN

26. Media Bias 3 point clue 2 point clue 1 point clue Sensationalism The standards of journalism FOX news

27. Party Identification 3 point clue 2 point clue 1 point clue Term first used in the 1950’s macropartisanship use of the term has decreased in usage as the process of party dealignment has accelerated

28. Elite Theory 3 point clue 2 point clue 1 point clue opposition to pluralism in suggesting that democracy is a utopian ideal power lies in position of authority in key economic and political institutions the rest are incompetent and do not have the capabilities of governing themselves

29. Class Theory 3 point clue 2 point clue 1 point clue Karl Marx’s “blank” theory Class Structure class position is then determined by his role in the production process

30. Caucus 3 point clue 2 point clue 1 point clue Tammany Hall First used as “Caucas” first came into use in the English colonies of North America.

31. Faction 3 point clue 2 point clue 1 point clue Socialist Campaign group Party within a party negotiators, conveners, whips, and organisers,