On this interview with Andy Sacker , we learned: 1. What is so good about interviewing experts? 2. 5 biggest mistakes that businesses make when starting out with interviewing experts? 3. Most important things that everyone listening should start doing today? Plus much, much more......

1. ANDY SACKER INTERVIEW

2. WHAT IS GOOD ABOUT INTERVIEWING
EXPERTS?
 Easiest thing to do if you’re looking to building an
online business
 Interviewing experts can give access to people who
want to know more about certain subjects without
paying a lot of money to talk to an expert.
 It also helps the experts because it raises their
credibility.
 It’s a win-win situation.
Business Marketing Interviews - www.BusinessMarketingInterviews.com

3. GIVE US A SNAPSHOT OF YOUR
CAREER AND HOW YOU BECAME AN
EXPERT
 Had a carpet and stone floor cleaning business
 Tried to do online business using several systems
but failed
 Was heavily in debt before becoming successful
 Started to interview experts in 2010 and became
successful even with little experience in
interviewing experts
Business Marketing Interviews - www.BusinessMarketingInterviews.com

4. WHO SHOULD PEOPLE APPROACH
FOR HELP TO GET STARTED?
 Follow your passion
 Try looking for experts: ExpertsOnline.com and
RTIR.com has tons of experts you can choose to
contact and interview
 Try interviewing local experts, even service
people, in your area
Business Marketing Interviews - www.BusinessMarketingInterviews.com

5. WHAT DOES BUILDING A LIST
MEAN?
 A list is a list of people who have purchased a
product or service from you before
 You should build a relationship with the people
on your list
 Having a list works both in the online and the
offline world
Business Marketing Interviews - www.BusinessMarketingInterviews.com

6. WHAT IS THE KEY TO CONDUCTING
AN INTERVIEW?
 Interview somebody
 Develop a product from that interview
 Build a relationship with that expert
Business Marketing Interviews - www.BusinessMarketingInterviews.com

7. HOW DO YOU STRUCTURE AN
INTERVIEW?
 Be conversational and go with the flow
 Build a rapport with the expert you’re interviewing
 Try to hit the hot buttons
 Do the searching and digging for real golden nuggets
during the interview
 Do a quick summary of the whole interview as well
Business Marketing Interviews - www.BusinessMarketingInterviews.com

8. HOW TO FIND OUT MORE ABOUT
THE PERSON YOU’RE
INTERVIEWING
 Do as much research as possible
 If the expert you’re interviewing has a book, buy it
 Do online research about the person you’re
interviewing
Business Marketing Interviews - www.BusinessMarketingInterviews.com

9. HOW TO BECOME A BETTER
INTERVIEWER
 Go to ExpertClick.com and look for experts in fields
you’re interested in
 You can also try to Google more experts in different
fields you like
Business Marketing Interviews - www.BusinessMarketingInterviews.com

10. ARE THERE ANY BOOKS OR
COURSES TO HELP PEOPLE GET
STARTED?
 Have a mentor or a coach to guide you
 Search online on how to interview people or experts
 Read the book “How To Make Money Interviewing
Experts” to learn more
Business Marketing Interviews - www.BusinessMarketingInterviews.com

11. 5 BIGGEST MISTAKES PEOPLE
MAKE WHEN STARTING OUT
 Not contacting enough experts
 People not investing on themselves enough (no coaches or
mentors, etc.)
 It needs to be a long-term thing or in an ongoing basis
 Get out of your comfort zone
 Put your own take or your own touch in the interviews
Business Marketing Interviews - www.BusinessMarketingInterviews.com

12. HOW TO IMPROVE YOUR
INTERVIEWING SKILLS
 Just keep on doing it
 Doing anything repeatedly helps you improve
 Put your own energy and personality in your
interviews
 Practice
Business Marketing Interviews - www.BusinessMarketingInterviews.com

13. SO YOU’VE CONTACTED AN EXPERT,
NOW WHAT SHOULD YOU DO?
 Make a good first impression
 Give the expert a way to learn more about you. Email them
or send links to your website
 Send them your contact information, just in case
 Ask for a testimonial after the interview
 Build and maintain a relationship with the expert
Business Marketing Interviews - www.BusinessMarketingInterviews.com

14. HOW TO PROMOTE THE INTERVIEW
 Facebook
 Twitter
 LinkedIn
 Google+
 Foursquare
 Your website or blog
 Do guest posts
 Paid press releases or go to PRWeb, PRRelease, Free
Press Release
 Make a 30-second or 1 minute video on Animoto.com to
use as advertisement
Business Marketing Interviews - www.BusinessMarketingInterviews.com

15. WHERE CAN WE FIND OUT MORE
ABOUT YOU?
 AndySacker.com
 Andy’s Facebook.com
 HowToMakeMoneyInterviewingExperts.com
Business Marketing Interviews - www.BusinessMarketingInterviews.com

16. LAST WORDS OF WISDOM
 Get a coach or a mentor
 Constantly improve
 Be a constant learner
Business Marketing Interviews - www.BusinessMarketingInterviews.com