This is the January 2011 edition of the Luckie & Company produced Banking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Banking marketplace for January. For more information or back issues, visit www.luckie.com

1. January 2011

2. JANUARY 14, 2011 BARCLAYS BRANDS LONDON’S BIKE SUPERHIGHWAYS
VOLUME 7 ://: ISSUE 1
VISA ENLISTS 50+
MERCHANTS FOR MOBILE
OFFERS
ARE CONSUMERS READY TO “FRIEND” FINANCIAL FIRMS?

3. CITIBANK LAUNCHES “BANK OF THE FUTURE” IN NEW YORK
PAYPAL REPORTS 300%
GROWTH IN MOBILE
PAYMENTS OVER LAST
HOLIDAY SEASON
MINT.COM HITS THE BOOKS WITH STUDENTS

4. A FEW OF 2011’S POTENTIAL PAYMENT GAME CHANGERS
A GOOGLE MOBILE
PAYMENT SERVICE MAY BE
IN THE WORKS
GIFT CARDS GUSSY UP TO WOW RECIPIENTS
projected for
2014, according to IE Market
Research. In November,
Verizon Wireless, AT&T, and
T-Mobile formed a venture
called Isis to offer an NFC-
based service in 2012. Visa
is testing contactless
payments and planning to
roll them out commercially in
mid-2011.
Learn more here about what
these companies are doing
as well as eBay and Paypal.