This is the February 2010 edition of the Luckie & Company produced Snacking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Snacking marketplace for February. For more information or back issues, visit www.luckie.com

1. February 2010

2. FEBRUARY 15, 2010 ROOTFRUIT: TAKING POTATOES FROM HOT TO HAUTE
VOLUME 6 ://: ISSUE 2
POWERBAR TARGETS SKIERS WITH IN-APP ADS
TWITTER WITH A TWIST

3. MUSCLE MILK ENERGIZES SALES WITH SHAQ AR
KELLOGG’S SPECIAL K LINE
CONTINUES TO EXPAND
TASTI D-LITE TAPS TWITTER AND FOURSQUARE FOR REWARDS

4. EDIBLE DECALS TURN CAKES INTO WORKS OF ART
KRAFT SPONSORS
STADIUM IMPLOSION
SYMPVERTISING & SAMPLES HELP LAUNCH COFFEE BRAND