1. System Thinking
Subhash Chandra Gupta
National Institute of Design

2. Aim - Identify different issues and understand how system works.
Methodology - Identify product and study in details about it
from what, how & why perspective to know the best insight.

3. Why do we need system?
Every problem, however small or big, can be handled through System Thinking. It serves as a
tool to approach a problem and bring about a change in the system by arriving at a solution. But
there is no fixed formula to look at a problem and System thinking allows you to adapt your ways of
approaching. A system is made up of small and big components and every component will have
different issues at different levels. As nothing works in isolation, each of these elements are
depended on the other to deliver optimum output and functioning. According to System Thinking,
small change made at the right point can bring about a major change in the structure and thus, in
the entire environment and society.

4. School Education Programme 1st Assignment
Identify one component to solve the whole problem

5. brainstorming

6. Understanding leverage points

7. Design a keyring 2nd Assignment
Issues with keyring
Loosing
Heavy
Discomfort
Identification
Insertion of keyrings
Damage to clothes

8. Concepts

9. Why do we need Structures?
Structure helps us understand complex situation very clearly. Often problem solvers cannot visualize a situation
well. A clear recognition of a complex situation increases efficiency of Problem Solving.
With this one can find out loop holes easily and also know where one needs to push to get the work done better. An
unorganized body of elements might not function to its optimum efficiency levels while if organized into a well
defined structure with a certain work-flow, it might prove to work much better. Having an understanding of
structures in a system increases the efficiency of work, saves time, money and efforts and helps in making a better

10. Studing auto walas at Gandhinagar 3rd Assignment
Understanding structure its solution and alternatives

11. Class Discussion

12. Implementing some ideas in class

13. When is growth unhealthy?
To me growth of anything comes with a cost as they say “no gain without pain”. Take any case such as
over production of food grains, vegetables, milk, raw material; the list is
endless but we hardly care about the cost of the growth. What kind of artificial mineral is being used to
increase food production, which kind of injection is injected into
vegetables to make it ripe in a day to get ready for market next day, how many hormones in a day, are
given to buffaloes to extract more milk? Growth is not good or bad.
It is when growth exceeds that need; than it becomes a problem.

14. 4th Assignment
Purpose
Intoducing a new way of increasing sales of Coconut water as a commercial beverage.
Product profile
CoCo’U....... Main Ingredients: Coconut water
Is a 100% natural and nutritious fruit juice to refresh and give all the benefits of a healthy
body and mind. Brand communication: CoCo’ U to suggest the nature of the drink and can
also mean a healthier alternative to artificial beverages like coke etc.

15. Existing Scenario
India 3rd largest Coconut Producing Country
Area ------------- 1.78 Million hectors
Which Grows --- 7562 Million Coconut Every Year

16. Health benefits and Energy

17. Availability
Local Street Seller
Region Bound
No Popular Brands
Supply strategy
Targeting........
Consumer Segment
Hospitals
All Pharmaceuticals Sportsman
School and college canteen Patients
Corporate Travelers
Airports, Railway Stations Health Conscious Women
Airlines Corporate
Local Vendors Schools
Hotels Youth

18. Strategies
Pricing
Branding
Distribution
Marketing
Nutrition profiles
Target consumers
Daily Supply Strategy
Via News Paper Vendor
Vegetable Vendor

19. Co-operative model
Employment
opportunity
v
v
v
v
v
Consumer
Transportation Shops
Loading
v
Source
v
Collection center

20. Revenue Model
CoCo U
Fastrack
PVR Cinemas
Coconut water Coupon Customer Airtel
Brand promotion HolidayInn
(Daab) DLF League

21. CoCo fit

22. Customer Experience

23. Make world a better place 5th Assignment

24. Thankyou