SlideShare una empresa de Scribd logo
1 de 17
USING MOBILE APPS TO GAIN
COMPETITIVE ADVANTAGE AND
         SUCCESS
“MOBILE MARKETING IS
 THE MOST POWERFUL
MEDIA EVER INVENTED.”

     NEW YORK TIMES
EVOLUTION OF TECHNOLOGY
FACTS

     THE WORLD HAS GONE
      MOBILE

     78% OF AMERICANS B/W 15
      & 64 HAVE A SMARTPHONE

     WE ARE WITHIN 9 FEET
      OF OUR SMART PHONES AT
      ALL TIMES

     9 OUT OF 10 SMARTPHONE
      SEARCHES END IN USER
      TAKING ACTION

     EVERY BUSINESS OR
      ORGANIZATION NEEDS AN
      APP
WHAT IS AN APP?

 “APP” MEANS      YOUR BUSINESS
                     NAME HERE
  APPLICATION
 APPLICATION IS
  A SOFTWARE       YOUR BUSINESS
                     NAME HERE
  PROGRAM
 TODAY IT IS
  MOBILE APPS
   GAMES:
    ANGRY BIRDS, FRUIT
    NINJA

   LIFESTYLE:
    AMAZON, WEBMD

   MUSIC & PHOTOGRAPHY:
    MOG, PANDORA

   ENTERTAINMENT:
    TV, MOVIES, SPORTS,
    AND BOOKS

   ON-THE-GO:
    TRAVELING, NAVIGATION

   SOCIAL:
    FACEBOOK, FOURSQUARE



    “THERE’S AN APP FOR THAT”
#2                  #1
 Only Big Companies    MOSTLY GAMES &
                       ENTERTAINMENT




                              #3
                        TOO EXPENSIVE
                             $$$$




3 TOP MISCONCEPTIONS ABOUT MOBILE APPS
EASY       GPS      EVENTS &
SHARE    DIRECTION   CALENDAR



WHAT CAN YOU DO WITH AN APP?
PUSH          BUSINESS     IMAGE
NOTIFICATIONS   INFORMATION   GALLERY



  WHAT CAN YOU DO WITH AN APP?
MULTIPLE
   LEAD                    APP
             WAYS TO
GENERATION   CONTACT    ANALYTICS



  WHAT CAN YOU DO WITH AN APP?
PEOPLE CAN DOWNLOAD IT
YOUR WEBSITE, BUSINESS CARD, FLYER, AD, ETC.
           WITH YOUR QR CODE
YOUR INVESTMENT OF
             only $995

   APP DESIGN ON MULTIPLE PLATFORMS (APPLE/ANDROID)

   SCOPE OF DEVELOPMENT WILL INCLUDE THE FOLLOWING:
    DESIGN USING EXISTING BRAND AND COLORS,

   PRE-IDENTIFIED FEATURES UNIQUE TO YOUR INDUSTRY


   CREATION OF   QR CODES FOR USE IN MARKETING MATERIALS
   $249 SOCIAL MEDIA INTEGRATION (OPTIONAL)
YOUR INVESTMENT OF
            only $995
YOUR DESIGN               GPS DIRECTIONS
  COLORS
  LOGO
ONE TOUCH CALLING         SHOPPING CART

ONE TOUCH TELL-A-FRIEND   BLOG INTEGRATION

EVENTS (CALENDAR)         IMAGE GALLERY

MAILING LIST              AUDIO

VIDEO                     CONTACT INFORMATION

YOUTUBE                   NO SPAM


         UNLIMITED PUSH NOTIFICATION
Plus Monthly Service Fee
          of only $59

 SOFTWARE UPDATES TO ENSURE MOBILE
  COMPATIBILITY

 SECURE HOSTING

 APP ANALYTICS
  (MOBILE TRAFFIC AND QR CODE REPORTS)

 PUSH NOTIFICATIONS

 MONTH-TO-MONTH (NO LONG-TERM CONTRACT)
127
                            MINUTES

  66
MINUTES




  Time Spent In Mobile Apps Is Starting To
     Challenge Television, Flurry Says
FIRST-TO-MARKET
             ADVANTAGE
   EASIER TO GET PEOPLE TO
    DOWNLOAD YOUR APP TODAY

   STAY AHEAD OF THE CURVE

   BE WHERE YOUR CUSTOMERS
    & PROSPECTS ARE

   GET HIGHER RETURN ON
    YOUR INVESTMENT

   BE THE LEADER IN YOUR
    MARKET
THANK YOU!

             Please
 Get back with the person who
invited you to this presentation!

Más contenido relacionado

La actualidad más candente

Mobile DSPs Landscape
Mobile DSPs LandscapeMobile DSPs Landscape
Mobile DSPs LandscapeSoko Media
 
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...10 ways to make your mobile marketing more awesome - Mobile Marketing Command...
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...Mike Phillips
 
Tim Duggan Brainfood Store Presentation 240210
Tim Duggan Brainfood Store Presentation 240210Tim Duggan Brainfood Store Presentation 240210
Tim Duggan Brainfood Store Presentation 240210Alchemy
 
Mobilezilla - BCM's What Next presentation February 2012
Mobilezilla - BCM's What Next presentation February 2012Mobilezilla - BCM's What Next presentation February 2012
Mobilezilla - BCM's What Next presentation February 2012BCM Group
 
Mobile Advertising Myth Busting
Mobile Advertising Myth BustingMobile Advertising Myth Busting
Mobile Advertising Myth BustingOren Todoros
 
Thelist presentation 1 11
Thelist presentation 1 11Thelist presentation 1 11
Thelist presentation 1 11TheList
 
Ppt Of aircel pocket internet
Ppt Of aircel pocket internetPpt Of aircel pocket internet
Ppt Of aircel pocket internetsaurabhtiwari
 
6 Social media trends 2013
6 Social media trends 20136 Social media trends 2013
6 Social media trends 2013Anna Oscarsson
 
Mobilhirdetés itthon: Technológia és piaci útkeresés
Mobilhirdetés itthon: Technológia és piaci útkeresésMobilhirdetés itthon: Technológia és piaci útkeresés
Mobilhirdetés itthon: Technológia és piaci útkeresésMadhouse
 
Mobile Marketing Presentation
Mobile Marketing PresentationMobile Marketing Presentation
Mobile Marketing PresentationGlen More
 
need an app made services
need an app made servicesneed an app made services
need an app made servicesIan Rowe
 
Infinum mobilne aplikacije za banke - Tomislav Car - biZbuZZ 2011
Infinum mobilne aplikacije za banke - Tomislav Car - biZbuZZ 2011Infinum mobilne aplikacije za banke - Tomislav Car - biZbuZZ 2011
Infinum mobilne aplikacije za banke - Tomislav Car - biZbuZZ 2011biZbuZZ
 
iVengo Mobile presented new technologies in mobile advertising
iVengo Mobile presented new technologies in mobile advertisingiVengo Mobile presented new technologies in mobile advertising
iVengo Mobile presented new technologies in mobile advertisingiVengo Mobile
 
Digital Engagement Platform - Tagit
Digital Engagement Platform - TagitDigital Engagement Platform - Tagit
Digital Engagement Platform - Tagitamitthakkar
 
Maximizing Mobile Advertising Revenue – Can Programmatic Help?
Maximizing Mobile Advertising Revenue – Can Programmatic Help?Maximizing Mobile Advertising Revenue – Can Programmatic Help?
Maximizing Mobile Advertising Revenue – Can Programmatic Help?Vivastream
 
IAB SEA | Mobile Training Intro 2014
IAB SEA | Mobile Training Intro 2014IAB SEA | Mobile Training Intro 2014
IAB SEA | Mobile Training Intro 2014Andrew Coroneo
 

La actualidad más candente (20)

Mobile DSPs Landscape
Mobile DSPs LandscapeMobile DSPs Landscape
Mobile DSPs Landscape
 
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...10 ways to make your mobile marketing more awesome - Mobile Marketing Command...
10 ways to make your mobile marketing more awesome - Mobile Marketing Command...
 
Tim Duggan Brainfood Store Presentation 240210
Tim Duggan Brainfood Store Presentation 240210Tim Duggan Brainfood Store Presentation 240210
Tim Duggan Brainfood Store Presentation 240210
 
Khoury & associates
Khoury & associatesKhoury & associates
Khoury & associates
 
Mobilezilla - BCM's What Next presentation February 2012
Mobilezilla - BCM's What Next presentation February 2012Mobilezilla - BCM's What Next presentation February 2012
Mobilezilla - BCM's What Next presentation February 2012
 
Mobile Advertising Myth Busting
Mobile Advertising Myth BustingMobile Advertising Myth Busting
Mobile Advertising Myth Busting
 
Thelist presentation 1 11
Thelist presentation 1 11Thelist presentation 1 11
Thelist presentation 1 11
 
Ppt Of aircel pocket internet
Ppt Of aircel pocket internetPpt Of aircel pocket internet
Ppt Of aircel pocket internet
 
6 Social media trends 2013
6 Social media trends 20136 Social media trends 2013
6 Social media trends 2013
 
Mobilhirdetés itthon: Technológia és piaci útkeresés
Mobilhirdetés itthon: Technológia és piaci útkeresésMobilhirdetés itthon: Technológia és piaci útkeresés
Mobilhirdetés itthon: Technológia és piaci útkeresés
 
Mobile Marketing Presentation
Mobile Marketing PresentationMobile Marketing Presentation
Mobile Marketing Presentation
 
need an app made services
need an app made servicesneed an app made services
need an app made services
 
Infinum mobilne aplikacije za banke - Tomislav Car - biZbuZZ 2011
Infinum mobilne aplikacije za banke - Tomislav Car - biZbuZZ 2011Infinum mobilne aplikacije za banke - Tomislav Car - biZbuZZ 2011
Infinum mobilne aplikacije za banke - Tomislav Car - biZbuZZ 2011
 
iVengo Mobile presented new technologies in mobile advertising
iVengo Mobile presented new technologies in mobile advertisingiVengo Mobile presented new technologies in mobile advertising
iVengo Mobile presented new technologies in mobile advertising
 
Digital Engagement Platform - Tagit
Digital Engagement Platform - TagitDigital Engagement Platform - Tagit
Digital Engagement Platform - Tagit
 
Maximizing Mobile Advertising Revenue – Can Programmatic Help?
Maximizing Mobile Advertising Revenue – Can Programmatic Help?Maximizing Mobile Advertising Revenue – Can Programmatic Help?
Maximizing Mobile Advertising Revenue – Can Programmatic Help?
 
IAB SEA | Mobile Training Intro 2014
IAB SEA | Mobile Training Intro 2014IAB SEA | Mobile Training Intro 2014
IAB SEA | Mobile Training Intro 2014
 
Evantage Mobile Apps
Evantage Mobile AppsEvantage Mobile Apps
Evantage Mobile Apps
 
Tableblind pitch
Tableblind pitch Tableblind pitch
Tableblind pitch
 
Update your space( Marketing plan)
Update your space( Marketing plan)Update your space( Marketing plan)
Update your space( Marketing plan)
 

Similar a Mobile apps jan with notes

Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Ruperta Daher
 
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel StrategyWall Dariz
 
GP Bullhound Mobile App Ecosystem Report
GP Bullhound Mobile App Ecosystem ReportGP Bullhound Mobile App Ecosystem Report
GP Bullhound Mobile App Ecosystem ReportWebrazzi
 
Ad Club Presentation
Ad Club PresentationAd Club Presentation
Ad Club PresentationBoostMedia
 
Finished paper 2
Finished paper 2Finished paper 2
Finished paper 2KateSmuda
 
Finished paper
Finished paperFinished paper
Finished papersteinzy
 
Why Your Business Needs A Mobile App
Why Your Business Needs A Mobile AppWhy Your Business Needs A Mobile App
Why Your Business Needs A Mobile AppDestiny Pearce
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketingSumit Bhatt
 
Augmented Reality for Consumer Package Good
Augmented Reality for Consumer Package GoodAugmented Reality for Consumer Package Good
Augmented Reality for Consumer Package GoodMathieu Bouyrie
 
The App Marketing Playbook
The App Marketing PlaybookThe App Marketing Playbook
The App Marketing PlaybookOren Todoros
 
Shaping the future consumer life cycle with android and contextual marketing ...
Shaping the future consumer life cycle with android and contextual marketing ...Shaping the future consumer life cycle with android and contextual marketing ...
Shaping the future consumer life cycle with android and contextual marketing ...Miel Van Opstal
 
How Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingHow Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingVincent Teo
 
Appnation Cross Platform Summit NYC 2013 Sponsorship Guide
Appnation Cross Platform Summit NYC 2013 Sponsorship GuideAppnation Cross Platform Summit NYC 2013 Sponsorship Guide
Appnation Cross Platform Summit NYC 2013 Sponsorship GuideMasha Geller
 
Mobile app Madness-App-Promo
Mobile app Madness-App-PromoMobile app Madness-App-Promo
Mobile app Madness-App-PromoGary Yentin
 
Mobile by pixelmedia
Mobile by pixelmediaMobile by pixelmedia
Mobile by pixelmediatonychg
 
Mobile for associations & nonprofits
Mobile for associations & nonprofitsMobile for associations & nonprofits
Mobile for associations & nonprofitskflo0202
 

Similar a Mobile apps jan with notes (20)

Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
Masterclass: Bobbie Gersbach-Smith's (M&C Saatchi Mobile) presentation at Mum...
 
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
#ShareTheValue Fellazo philiphines Mobizpro Mobile App Fun nel Strategy
 
GP Bullhound Mobile App Ecosystem Report
GP Bullhound Mobile App Ecosystem ReportGP Bullhound Mobile App Ecosystem Report
GP Bullhound Mobile App Ecosystem Report
 
Ad Club Presentation
Ad Club PresentationAd Club Presentation
Ad Club Presentation
 
Finished paper 2
Finished paper 2Finished paper 2
Finished paper 2
 
Finished paper
Finished paperFinished paper
Finished paper
 
Why Your Business Needs A Mobile App
Why Your Business Needs A Mobile AppWhy Your Business Needs A Mobile App
Why Your Business Needs A Mobile App
 
Mobile marketing
Mobile marketingMobile marketing
Mobile marketing
 
Ad&Charge: Business plan
Ad&Charge: Business planAd&Charge: Business plan
Ad&Charge: Business plan
 
Apps as a Marketing Tool
Apps as a Marketing ToolApps as a Marketing Tool
Apps as a Marketing Tool
 
Augmented Reality for Consumer Package Good
Augmented Reality for Consumer Package GoodAugmented Reality for Consumer Package Good
Augmented Reality for Consumer Package Good
 
The App Marketing Playbook
The App Marketing PlaybookThe App Marketing Playbook
The App Marketing Playbook
 
App Economy
App EconomyApp Economy
App Economy
 
Shaping the future consumer life cycle with android and contextual marketing ...
Shaping the future consumer life cycle with android and contextual marketing ...Shaping the future consumer life cycle with android and contextual marketing ...
Shaping the future consumer life cycle with android and contextual marketing ...
 
How Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And BrandingHow Mobile Apps Can Be Used For Sales And Branding
How Mobile Apps Can Be Used For Sales And Branding
 
Appnation Cross Platform Summit NYC 2013 Sponsorship Guide
Appnation Cross Platform Summit NYC 2013 Sponsorship GuideAppnation Cross Platform Summit NYC 2013 Sponsorship Guide
Appnation Cross Platform Summit NYC 2013 Sponsorship Guide
 
Apps
AppsApps
Apps
 
Mobile app Madness-App-Promo
Mobile app Madness-App-PromoMobile app Madness-App-Promo
Mobile app Madness-App-Promo
 
Mobile by pixelmedia
Mobile by pixelmediaMobile by pixelmedia
Mobile by pixelmedia
 
Mobile for associations & nonprofits
Mobile for associations & nonprofitsMobile for associations & nonprofits
Mobile for associations & nonprofits
 

Mobile apps jan with notes

  • 1. USING MOBILE APPS TO GAIN COMPETITIVE ADVANTAGE AND SUCCESS
  • 2. “MOBILE MARKETING IS THE MOST POWERFUL MEDIA EVER INVENTED.” NEW YORK TIMES
  • 4. FACTS  THE WORLD HAS GONE MOBILE  78% OF AMERICANS B/W 15 & 64 HAVE A SMARTPHONE  WE ARE WITHIN 9 FEET OF OUR SMART PHONES AT ALL TIMES  9 OUT OF 10 SMARTPHONE SEARCHES END IN USER TAKING ACTION  EVERY BUSINESS OR ORGANIZATION NEEDS AN APP
  • 5. WHAT IS AN APP?  “APP” MEANS YOUR BUSINESS NAME HERE APPLICATION  APPLICATION IS A SOFTWARE YOUR BUSINESS NAME HERE PROGRAM  TODAY IT IS MOBILE APPS
  • 6. GAMES: ANGRY BIRDS, FRUIT NINJA  LIFESTYLE: AMAZON, WEBMD  MUSIC & PHOTOGRAPHY: MOG, PANDORA  ENTERTAINMENT: TV, MOVIES, SPORTS, AND BOOKS  ON-THE-GO: TRAVELING, NAVIGATION  SOCIAL: FACEBOOK, FOURSQUARE “THERE’S AN APP FOR THAT”
  • 7. #2 #1 Only Big Companies MOSTLY GAMES & ENTERTAINMENT #3 TOO EXPENSIVE $$$$ 3 TOP MISCONCEPTIONS ABOUT MOBILE APPS
  • 8. EASY GPS EVENTS & SHARE DIRECTION CALENDAR WHAT CAN YOU DO WITH AN APP?
  • 9. PUSH BUSINESS IMAGE NOTIFICATIONS INFORMATION GALLERY WHAT CAN YOU DO WITH AN APP?
  • 10. MULTIPLE LEAD APP WAYS TO GENERATION CONTACT ANALYTICS WHAT CAN YOU DO WITH AN APP?
  • 11. PEOPLE CAN DOWNLOAD IT YOUR WEBSITE, BUSINESS CARD, FLYER, AD, ETC. WITH YOUR QR CODE
  • 12. YOUR INVESTMENT OF only $995  APP DESIGN ON MULTIPLE PLATFORMS (APPLE/ANDROID)  SCOPE OF DEVELOPMENT WILL INCLUDE THE FOLLOWING: DESIGN USING EXISTING BRAND AND COLORS,  PRE-IDENTIFIED FEATURES UNIQUE TO YOUR INDUSTRY  CREATION OF QR CODES FOR USE IN MARKETING MATERIALS  $249 SOCIAL MEDIA INTEGRATION (OPTIONAL)
  • 13. YOUR INVESTMENT OF only $995 YOUR DESIGN GPS DIRECTIONS COLORS LOGO ONE TOUCH CALLING SHOPPING CART ONE TOUCH TELL-A-FRIEND BLOG INTEGRATION EVENTS (CALENDAR) IMAGE GALLERY MAILING LIST AUDIO VIDEO CONTACT INFORMATION YOUTUBE NO SPAM UNLIMITED PUSH NOTIFICATION
  • 14. Plus Monthly Service Fee of only $59  SOFTWARE UPDATES TO ENSURE MOBILE COMPATIBILITY  SECURE HOSTING  APP ANALYTICS (MOBILE TRAFFIC AND QR CODE REPORTS)  PUSH NOTIFICATIONS  MONTH-TO-MONTH (NO LONG-TERM CONTRACT)
  • 15. 127 MINUTES 66 MINUTES Time Spent In Mobile Apps Is Starting To Challenge Television, Flurry Says
  • 16. FIRST-TO-MARKET ADVANTAGE  EASIER TO GET PEOPLE TO DOWNLOAD YOUR APP TODAY  STAY AHEAD OF THE CURVE  BE WHERE YOUR CUSTOMERS & PROSPECTS ARE  GET HIGHER RETURN ON YOUR INVESTMENT  BE THE LEADER IN YOUR MARKET
  • 17. THANK YOU! Please Get back with the person who invited you to this presentation!

Notas del editor

  1. our goal is to help you understand how Mobile APPs can help your business prosper
  2. The New York Times is one of the most respected newspapers in the country. They made this bold statement about Mobile Marketing. And the Times offers an APP for their newspaper.
  3. When we look at the evolution of technology, we see new technology is being created at a faster and faster pace. What that means to business is that what was successful in the past may not be successful in the future. Technology keeps changing the way we do business.
  4. Here are some interesting statistics that successful businesses are paying attention to. We hope you’ll agree that consumers are very technology savvy. Consumers search through a vast amount of information before they decide to buy a product or service. Technology is creating ways for businesses to keep up with our mobile society. APPS have become the mainstay of mobile commerce. APPS are software programs designed for smart devices.
  5. Technology is creating ways for businesses to keep up with our mobile society. APPS have become the mainstay of mobile commerce. APPS are software programs designed for smart people with smart devices. You’ve heard the saying “There’s An App For That”. Everything from games to music, travel to finding where your friends are… As a business, you want to stay ahead of the curve! You want to be the APP they find! (Your business name here!)
  6. You might think you cannot benefit from an APP… or an APP is too costly to develop. Fact: That is not the case. APPs use technology that help a business stay in front of more people at a far lower cost than traditional advertising.
  7. 3 basic misconceptions: Apps are for games and entertainment Only Big companies use APPS It is TOO expensive
  8. When a customer chooses to download an APP, they automatically agree to allow the business to send them information. This called “push notification”. This agreement captures the contact information about the customer helping the business owner to create a list of current customers and prospects that can be marketed to again and again.
  9. Your APP can be programmed to provide many ways that build a community of loyal customers. And the analytics help the business owner understand more about their customers.
  10. Our APPS have been developed for the two primary smart-device operating systems, Apple and Android. Apps can be downloaded from the APP Stores. We will create QR codes that can be printed on business cards, flyers or websites as a way to let prospective customers know a business has an APP.
  11. Our APPs cost less than most traditional forms of advertising. APPS are versatile and completely personalized to the individual business. For a small fee of $249, an APP can be integrated with key social media platforms like a blog, website, Facebook or Twitter.
  12. The ongoing support for an APP is $59 per month and includes: software updates, secure hosting, APP analytics and the tools to send push notifications to people who downloaded your APP. This is a month-to-month service with no long-term contracts
  13. technology continues to change how we do business. This graph shows that Mobile Apps are fast becoming the technology of choice for Smart Device users. Mobile Apps are the future of business connections. Are you going to connect when your customer is searching for you?"
  14. are you ready to step ahead of your competitors by adopting mobile technology? Great, let’s get the paperwork started…
  15. If you like what you saw, please call me Email me 3 times so we can set up a time to answer your questions