The document discusses a women's jewelry business started by Sucetty Gonzales Perez. The business produces inexpensive yet fashionable handcrafted jewelry mainly targeting women ages 10 and up across all income levels but focusing on middle income earners. The jewelry is sold both through a brick and mortar store in Peru as well as online worldwide. The business has created an online site and catalog to market and sell its jewelry such as necklaces priced between $8 to $50, bracelets from $10 to $50, and earrings ranging from $12 to $50. In the first year, the business owner will focus on getting customer feedback and working with an accountant to make wise financial decisions.