1. Summer Training Presentation Presented By: Sukhwinder Singh (94972238237)

4. History of OWM & Nahar Group

7. Continued… To grow as a leader ahead of the competition through internal performance achievements. To stand by our commitments to our vendors, Franchisees and Employees.

8. Oswal Woollen Mills Limited Jawahar Lal Oswal (Chairman, MD). Turnover- 53814 Lacs. Owner of Monte Carlo (1985) and Canterbury (1994) Brands. Annual Report: OWM (2006,2008-09)

9. Monte Carlo Distribution Currently having 113 EBOs in India. More than 630 MBOs. Also dealing through LFOs. (Shopper’s stop, Ebony, Pyramid etc.) Want to achieve projected figure of 125 EBOs till 2011.

10. SWOT Analysis

11. Financial Analysis of OWM

12. Current Ratio (In Lacs.)

13. Absolute Liquid Ratio (In Lacs.)

14. Debtors collection period (In Lacs.)

15. Debt-Equity (In Lacs.)

16. Proprietary Ratio (In Lacs.)

17. Gross Profit (In Lacs.)

18. Continued……

19. Net Profits

20. EPS

21. Leanings from training

22. Learned to Deal with clients and other parties in supply chain (Franchisees, MBO owners, Suppliers etc.) Learned to use SAP for report making. Learned about the values and culture of the organization. Learned Various production processes.

23. Spinning

24. Raw Material

25. Manual

26. Blender

27. Blendomat

28. Feeder

29. Vital Scan Fan

30. MHU- Unimix

31. Card Machine

32. Lap Former

33. Draw Frame

34. Comber

35. RSB Draw Frame

36. Speed Frame

37. Ring Frame

38. Auto Conal

39. Roter Spinner

40. Cheeze Winder

41. TFO

42. Introduction to the Project

43. RESEARCH PROBLEM Need of Study

44. Title: Scope of Marketing of Branded Accessories for Monte Carlo in Ludhiana City.

45. Objectives of the study To know the counter share of accessories and satisfaction of EBOs/Brands from this percentage share. To know the various promotional tools used by EBOs/Brands for accessories. To know the consumer preferences and frequency of shopping for branded accessories.

46. Continued………. To know the factors that are considered while purchasing branded accessories. To find out the most effective tool of advertisement for accessories.

49. Continued……… Sampling techniques used

50. Limitations

51. Data Analysis & Interpretation

52. To know the counter share of accessories and satisfaction of EBOs from this sales percentage. Question No 7 & 8 Page No: 98 & 99

53. Share of accessories in total sales of different brands N=18, n=17 EBOs

54. Satisfaction of EBOs/Brands from the sales of Accessories.

55. To know various promotional tools used by EBOs/Brands for Accessories. Question No 4 & 5 Page No : 95 & 96

56. Type of sales promotion used by EBO/Brands for Accessories. N=16, n=31

57. Brands advertising for accessories and medium used.

58. Question No 4,5,6,7, & 8 To know consumer preferences and frequency of shopping for accessories. Page No : 95 & 96

59. Preferences of consumers regarding branded accessories.

60. Continued…. Place preferred to buy branded accessories

61. Frequency of repurchase of Accessories

62. Question No 9 To know the factors that are considered while buying accessories.

63. Attributes that are considered important before selecting a brand of accessories.

64. According to Managers/Owners

65. According to Consumers

66. To find out the most effective tool for advertising accessories.

67. Most effective tool of advertisement

68. Findings Accessories are not having high share in sales of EBOs but accessories are considered as an ad on to apparels. Then 5-15% is satisfactory according to the EBO Owners/Managers. Season and Simple discounts are used by EBOs as sales promotion tools. A new increment to the tools is Loyalty Programmes/Clubs. UCB comes out to be most preferred brand and consumers like to purchase anytime during year.

69. Continued…. Servicemen and people falling in30,000-40,000 income group are the users of branded accessories. Quality is the most important factor followed by Availability and Price while selecting a brand of accessories.

70. Suggestions

71. Queries……?

72. Thank You…….