This document summarizes a presentation about the textile industry in India and Oswal Woollen Mills Limited. It provides background on the textile industry, discussing its origins and economic contribution. It then discusses Oswal Woollen Mills, its brands like Monte Carlo, distribution network, and SWOT analysis. The presentation also covers the company's mission, vision, and various textile production processes. It introduces a research project on marketing branded accessories in Ludhiana and discusses objectives, methodology, findings, and suggestions.
7. Continued… To grow as a leader ahead of the competition through internal performance achievements. To stand by our commitments to our vendors, Franchisees and Employees.
8. Oswal Woollen Mills Limited Jawahar Lal Oswal (Chairman, MD). Turnover- 53814 Lacs. Owner of Monte Carlo (1985) and Canterbury (1994) Brands. Annual Report: OWM (2006,2008-09)
9. Monte Carlo Distribution Currently having 113 EBOs in India. More than 630 MBOs. Also dealing through LFOs. (Shopper’s stop, Ebony, Pyramid etc.) Want to achieve projected figure of 125 EBOs till 2011.
12. Learned to Deal with clients and other parties in supply chain (Franchisees, MBO owners, Suppliers etc.) Learned to use SAP for report making. Learned about the values and culture of the organization. Learned Various production processes.
34. Title: Scope of Marketing of Branded Accessories for Monte Carlo in Ludhiana City.
35. Objectives of the study To know the counter share of accessories and satisfaction of EBOs/Brands from this percentage share. To know the various promotional tools used by EBOs/Brands for accessories. To know the consumer preferences and frequency of shopping for branded accessories.
36. Continued………. To know the factors that are considered while purchasing branded accessories. To find out the most effective tool of advertisement for accessories.
58. Findings Accessories are not having high share in sales of EBOs but accessories are considered as an ad on to apparels. Then 5-15% is satisfactory according to the EBO Owners/Managers. Season and Simple discounts are used by EBOs as sales promotion tools. A new increment to the tools is Loyalty Programmes/Clubs. UCB comes out to be most preferred brand and consumers like to purchase anytime during year.
59. Continued…. Servicemen and people falling in30,000-40,000 income group are the users of branded accessories. Quality is the most important factor followed by Availability and Price while selecting a brand of accessories.
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