4. 1930 – DESK SET
Late 1940s to early
1950s – Desk set
with cloth cord
1920 – WALL
MOUNTED
TELEPHONE 1980s – TRIMLINE
TELEPHONE
5. As years passed, the
evolution of telephones
changed and a new way of
communication was
introduced through on-the-go
device, the cell phone.
6. April30, 1984 - Dr. Martin Cooper invents the
first personal handset while working for
Motorola.
7. Alongwith making cell phones easier to use
and carry, companies started to create cell
phones with text messaging, internet, GPS as
well as built in camera, MP3 and much more!
Here are two examples:
8. Cell phones have become a popular trend that is
common among people of high culture but not
too common among people of low culture
People of high culture prefer the newly
developed cell phones because of the tools it has
within that can be used to carry out different
tasks. Whereas people of low culture are older
and using such high tech cell phones can be
quite complex for their understanding
BUT whether or not people of high culture or low
culture would like to use these new high tech
cell phones would depend on the three factors of
taste culture; education, income, and
occupation.
9. CELL PHONES
Watch these two videos and then go to the
next slide to see the analysis of the Galaxy
Nexus commercial using the Media Triangle.
10. Galaxy Nexus: Media Triangle
Text
This Galaxy Nexus commercial shows how people with different interests can
make use of the product. It also follows a formula and uses conventions that are
expected on a cell phone commercial.
Audience
The target audience for this media text is everyone which is why the
commercial is called 'Galaxy Nexus For All'. Some specific target audiences for
this commercial include visionaries, scientists, meeters/greeters, wondering
navigators and many more. This type of media text appeals to it's target
audience because it appeals to their interests and fulfills their personal needs.
Production
The producer of Galaxy Nexus is Google and the purpose of producing this cell
phone is to allow people to use a cell phone that goes beyond just calling but
rather more advanced with it's face unlock, voice typing and many other
features. This text is distributed and sold to the public through the Internet and
by different phone providers. The sales of this product profits Google and
phone providers such as Virgin Mobile and Best Buy.
11. Key Concepts
Commercial Implications
Most telephone companies focus on groups or individuals that will generate profit for the
product they're selling and advertising to catch people's attention. The group that most
telephone companies focus on are teenagers and young adults because almost every teenager
or younger at least has one cell phone if not the latest one. Therefore, by focusing on these
groups and creating products that appeal to them would make a lot of profit for cell phone
companies.
Audience Negotiates Meaning
Everyone has a different taste and when it comes to the audience negotiating the meaning of
a media/product there can be many reasons reflecting their interpretation.
For example, iPhones 4S are very desirable to many people but due to the complexity of the
device, it can be concluded that many senior citizens may not like the iPhone 4S thus making
them not purchase that product. But that meaning that they interpret about the media can be
based on their age, gender, culture, and personal needs.
Forms, Codes, and Conventions
Due to the amount of features that are now added to cell phones, cell phone companies make
use of different forms, codes and conventions to show how the different features work. For
example, for the new iPhone 4S , the company uses different angles and camera shits to
show how the new feature works.
