1. Visualizing
Hacks
Sumana H

2. Business Data Visualization Challenge
Problem:
John Smith is a Sales Director. He has 15
Managers, spread across 5 teams reporting to
him. Each of these managers handles multiple
customers. Each of these customers has multiple
accounts. Each account has multiple campaigns.
Phew!
He needs to be able to track performance at the
team level, the manager level, customer
level, account level and finally the campaign level.

3. A concept view of John’s business, for
reference
John
•• Smith
Team A Team D Team E
Manager
Manager T
R
Customer Customer Customer
1 2 3
Account A Account B Account C
Campaign Campaign Campaign
A B C

4. Possible Solutions
• A multi-level drill-down tree-map/heatmap
visualization
• Reference: www.smartmoney.com/map-of-the-
market/
• Technology - using YUI and javascript .d3
library

5. Snapshot
Problem :
• As a owner of website www.XYZ.com , John
would like to know the engagement and reach of
his website with his target audience.
• His target audience is spread across multiple
geographies and across different age groups
• He would like to know the page views, uu, time
spent for his website.
• visualize a solution for John, to help him get a
quick view of his website

6. Network Map Dashboard
Problem:
• John runs a manufacturing factory that he
inherited from his uncle. He is tech savy, but his
uncle believed in traditional methods. John
realized that all the processes in the factory are
linked, and there are dependencies. His uncle
had told him that tracking the progress of the
various processes is a big challenge.

7. Possible Solution
• Create a network map visualization with each
node as a process and at any point in time it
should tell John, if any processes have failed
and if because of this other dependent
processes are not able to run

9. THANK YOU