5. Feed Denver
5
Urban Farms & Markets
Insights
“It’s really a small
“This is an
entrepreneurial
business class,
combining
endeavor and that the
future farmers of
America are going to
be small farmers around
cities.”
farming techniques
with small business
practices”
Feed Denver: Urban Farms & Markets
6. Feed Denver
6
Urban Farms & Markets
Feed Denver is fighting a problem
that:
Many don’t
know exists
They don’t
understand
Feed Denver: Urban Farms & Markets
Or know
how it
affects them
7. Feed Denver
Urban Farms & Markets
What’s the problem?
We produce only .2% of what we eat in CO
More and more dependent on foreign and processed foods.
Deteriorating health of the state and nation.
Huge unemployment rates.
Loss of food security.
Feed Denver: Urban Farms & Markets
7
8. Feed Denver
Urban Farms & Markets
Lisa’s Vision
Start more farms!
If we created 10% of our food locally, we
would grow our locally sourced food
market from $4.3 million to $570
Empower
million. people through
entrepreneurship.
Feed Denver: Urban Farms & Markets
8
9. Feed Denver
9
Urban Farms & Markets
What’s really happening
Sunnyside
F
arm
Classes
Feed Denver: Urban Farms & Markets
Innovation
and
Projects
10. Feed Denver
Urban Farms & Markets
Problem
Identity crisis.
No market = no marketing
Don’t understand how to effectively realize their vision
Feed Denver: Urban Farms & Markets
10
12. Feed Denver
Urban Farms & Markets
Farming is a vehicle to:
Empowerment
Profit
Economy
Health
Feed Denver: Urban Farms & Markets
12
13. Feed Denver
Urban Farms & Markets
Feed Denver’s focus is on Urban Farming as a means to
create a business, not just a sustainable hobby.
And it is, but when you get down to it Urban Farming is really an untapped
business opportunity.
Feed Denver: Urban Farms & Markets
13
15. Feed Denver
Urban Farms & Markets
Big Idea
Repositioning the Image
Change
impression of
Feed Denver as
just an urban
gardening
initiative
And into the identity
of an attainable
business
opportunity.
Feed Denver: Urban Farms & Markets
15
16. Feed Denver
16
Urban Farms & Markets
Positioning Map
The Application of Urban F
arming
Farmers’ Markets
Health Conscious
Natural Grocers
Whole Foods
Sprouts
Trader Joe’s
KS Fresh Fare
Low Cost
High Cost
Safeway
Kroger Co.
Low Health Conscious
Sprouts Farmers Market
