12.07.2012 T13 Mobile Strategy, Klaus Müller, Google Österreich
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12.07.2012 T13 Mobile Strategy, Klaus Müller, Google Österreich
- 1. Mobile Strategy Google Insights Innovation – Insights – Interaction Klaus Müller Google Austria
- 2. “Mobile first” – Eric Schmidt, Barcelona Feb. 2010 – 2 Google Confidential and Proprietary 2
- 3. Zahlen – Daten - Fakten Google Confidential and Proprietary 3 3 Google confidential
- 4. 3 Gründe für Start Mobile! 4 Google Confidential and Proprietary 4
- 5. 1. Reichweite: Multi-screen schlägt Single-screen Source: Nielsen Multi-Screen Lab Study, Sept ‘11; Google Incremental Reach Preliminary Results from 6 US studies for total YT/GDN campaigns. 5 5 Google confidential Google Confidential and Proprietary 5
- 6. 2. Absolutes Volumen: 15% Mobile Traffic = 1 Tag in der Woche! ..oft mit + 300% Steigerungsraten Google Confidential and Proprietary 6 6 Google confidential
- 7. 3. Kosteneffizienz: Mobile Performance Kampagnen erzielen derzeit oft noch geringere CPCs als Desktop Kampagnen! Google Confidential and Proprietary 7 7 Google confidential
- 8. Mobile Strategy Google Insights Innovation – Insights – Interaction Klaus Müller Google Austria
- 9. Back Up Innovation – Insights – Interaction Klaus Müller Google Austria
- 10. Mobile Agenda Google Confidential and Proprietary 10
- 11. Google Formate: 1. Performance-driven 2. Performance und 3. Video Branding auf und hochrelevant Branding auf der Plattform mit Websites und Apps größter Reichweite Mobile Search Mobile GDN Mobile YouTube Google Confidential and Proprietary 11 11 Google confidential
Notas del editor
- Our goal is to create magically useful mobile apps so users can access what they want, wherever they are, whatever the device. For example, phones have eyes -- their built-in cameras, -- which enables us to develop products like Goggles so you can search the web through images. Or transforming the microphone you normally use to talk with your friends, or translate what you're saying when you're abroad.
- Our goal is to create magically useful mobile apps so users can access what they want, wherever they are, whatever the device. For example, phones have eyes -- their built-in cameras, -- which enables us to develop products like Goggles so you can search the web through images. Or transforming the microphone you normally use to talk with your friends, or translate what you're saying when you're abroad.
- Image ID: 1347725 – Credit: Lonora – Stock.xchng http://www.sxc.hu/photo/1347725
- Image ID: 1347725 – Credit: Lonora – Stock.xchng http://www.sxc.hu/photo/1347725
- Image ID: 1347725 – Credit: Lonora – Stock.xchng http://www.sxc.hu/photo/1347725