20131203 06 real-time-advertising_virtual_minds_schneidmadl_joachim

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Real Time Advertising Podiumsdiskussion: Blitzschnelles Anpassen. Welche Veränderungen und Chancen durch Echtzeitmodelle in der Werbung entstehen und wie das Ökosystem funktioniert. Impulsvortrag von Joachim Schneidmadl, Vorstand der virtual minds AG, beim Werbeplanung.at Summit SPEZIAL am 3.12.2013 in der Universität Wien.

Marketing

Real Time Advertising
Joachim Schneidmadl
Virtual Minds

REAL TIME ADVERTISING
Wien, 03. Dezember 2013
Joachim Schneidmadl

Real Time Automation
o  P: Yield Optimization
o  A: The Value of a single View
o  Performance meets Branding

pixelpart / pixelio.de

Marketing Engineer M.Sc.
o  Marketing
o  Media Technology
o  Data Analytics

The @ndividual
o  Data: anywhere & anytime
o  Big Data & Cool Algorithms
o  Better Data ?

http://www.nsa.gov/about/photo_gallery/gallery.shtml

RTA Market Places
o  Blackbox Exchanges
o  Sell Side & Buy Side Tec
o  All Private: Biz as usual

http://anewlifeinindia.files.wordpress.com/2013/09/india-chaos-chor-bazaar.jpg

Big Data = Big Trouble
o  EU Data Protection
o  War of Browser II
o  UUID: The Big 4
http://upload.wikimedia.org/wikipedia/de/thumb/1/11/Atomium_2011_sued.jpg/702pxAtomium_2011_sued.jpg

Real Time Marketing
o  Rocket Science: yes
o  Disruptive Something: no
o  Digital Media Blueprint

http://upload.wikimedia.org/wikipedia/
commons/e/e5/Nanoscience_HighPerformance_Computing_Facility.jpg

http://upload.wikimedia.org/wikipedia/commons/e/e5/Nanoscience_High-Performance_Computing_Facility.jpg

Vielen Dank !
Joachim Schneidmadl
Vorstand
virtual minds Aktiengesellschaft
Schwarzwaldstr. 78
79117 Freiburg

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20131203 06 real-time-advertising_virtual_minds_schneidmadl_joachim

1. Real Time Advertising Joachim Schneidmadl Virtual Minds

2. REAL TIME ADVERTISING Wien, 03. Dezember 2013 Joachim Schneidmadl

3. OF

4. OF

5. OF

6. Real Time Automation o  P: Yield Optimization o  A: The Value of a single View o  Performance meets Branding pixelpart / pixelio.de

7. Marketing Engineer M.Sc. o  Marketing o  Media Technology o  Data Analytics

8. The @ndividual o  Data: anywhere & anytime o  Big Data & Cool Algorithms o  Better Data ? http://www.nsa.gov/about/photo_gallery/gallery.shtml

9. RTA Market Places o  Blackbox Exchanges o  Sell Side & Buy Side Tec o  All Private: Biz as usual http://anewlifeinindia.files.wordpress.com/2013/09/india-chaos-chor-bazaar.jpg

10. Big Data = Big Trouble o  EU Data Protection o  War of Browser II o  UUID: The Big 4 http://upload.wikimedia.org/wikipedia/de/thumb/1/11/Atomium_2011_sued.jpg/702pxAtomium_2011_sued.jpg

11. Real Time Marketing o  Rocket Science: yes o  Disruptive Something: no o  Digital Media Blueprint http://upload.wikimedia.org/wikipedia/ commons/e/e5/Nanoscience_HighPerformance_Computing_Facility.jpg http://upload.wikimedia.org/wikipedia/commons/e/e5/Nanoscience_High-Performance_Computing_Facility.jpg

12. Vielen Dank ! Joachim Schneidmadl Vorstand virtual minds Aktiengesellschaft Schwarzwaldstr. 78 79117 Freiburg

20131203 06 real-time-advertising_virtual_minds_schneidmadl_joachim

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