1. Corporate Social
Responsiblity

2.  Trigema was founded by Josef and Eugen Mayer in
Burladingen in 1919
 First they produced underware
 A company health insurance fund and a company
medical officer were introduced in 1950 to
improve the social situation of workers
 Wolfgang Grupp took over the business from his
father in 1969
 Wolfgang Grupp restructured they company and
introduced the brand name Trigema

3.  Further new buildings were established and today
the company ownes open plan offices, a leisure
centre, a helicopter, petrol stations and new
production plants
 Largest textil and T-Shirt manufacturer in
Germany
 Over 1,000 employees
 Sells products online and in 50
Trigema-Shops

4. Wolfgang Grupp

5.  The European Commision defines Corporate Social
Responsibility as
 “a concept whereby companies integrate social and
environmental concerns in their business
operations and in their interaction with their
stakeholders on a voluntary basis”

6.  Profit maximization not the ultimate goal!
 Producing their items 100% in Germany
 Preserve jobs
 Absolute job security
 No layoffs in the last 30 years

7.  Job guarantee for employees„ children
 „Wolfgang Grupp“ Foundation
 Minimize impacts on environment:
 Solar panels biodegradable T-Shirts

9. Federal Cross of Merit (Bundesverdienstkreuz)
Company of the Year (2006)
(www.ja-zu-deutschland.de)
Cicero Speaker Award (2005)

10. Do they obey the law ?
Is Trigema profitable ?
Doing the right thing ?
Contribute to the broader community ?

11. http://www. perenhall.com/robbins
http://ec.europa.eu/enterprise/policies/sustai
nable-business/files/csr/new-csr/act_en.pdf
http://www.investorwords.com/4616/social_re
sponsibility.html
http://en.wikipedia.org/wiki/Corporate_Social_
Responsibility
http://www.jstor.org/pss/258977
http://www.epea.com/deutsch/cradle/konzept
.htm
http://en.wikipedia.org/wiki/Cradle_to_Cradle

12.  Presented in Human Ressource Management
in WS 2009/2010
 Task: Pick a company, that you feel meets the
criteria of a socially responsible organisation.
Explain why using the criteria reviewed in
class.