Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

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Introduction to the Cloud
Kate Doodson
Cosmic
@cosmickated

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What is superfast business?
• Superfast Business is a European Funded programme of fully
funded business support for SMEs
• Delivered by Peninsula Enterprise, working with the Local
Authorities & Connecting Devon & Somerset broadband rollout
project

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• Business advice and specialist support to help growth businesses maximise
the opportunities of Superfast Broadband and associated technologies.
• Benefits for businesses can include:
 Competitive advantage through take-up and exploitation of SFBB
 Increased productivity
 Improve access to new markets and business opportunities
 Increase competitive advantage for businesses in rural locations
 More flexible and environmentally friendly working practices
 Increased opportunity for innovation
 Efficiency and timesaving
• Eligibility criteria apply to businesses accessing the service
Superfast Business Support

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http://www.youtube.com/watch?v=G7KZR9NwKQQ
The Connectivity “Revolution”

5. Support Available – 12 hours of support

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1. Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of
resources and materials
2. Check your eligbility
3. Let us know what areas of ICT and technology you might be interested
in
4. Talk to our Client Relationship Co-ordinator to check your eligibility and
arrange an appointment with one of our dedicated Business Advisers
Next Steps
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity

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http://www.youtube.com/watch?v=G7KZR9
NwKQQ

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• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• info@superfastbusiness.co.uk
• 0845 603 8593
Stay up to date

9. Boston Consulting report Oct 2012

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Business is Changing
UK ?

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Business with no change?
2012
Physical CDs - ½ million
Downloads –183m

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Businesses that have adapted
6% of UK Sales
£2.6 billion
33% of UK Sales
£2 billion – digital
17% - book
revenues onlineFinancial Times
subscriptions :
316k digital vs 286k print

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Why now?

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What else has changed?
Customers…
• Have higher expectations
• Mobilisation – real time commentary
• They talk to each other – social media

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The world has changed
• Instantaneous response
• Accessibility
• Transparency
• Accountability

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People change
• Gen X
• Gen Y
• Gen Z
• Baby Boomers
• Millennials
• Digital Natives

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Staff have changed

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What are the business drivers?
– Need to be more agile
– Need to reduce costs
– Rely less on IT support
– Be more flexible – BYOD
– Increase staff motivation &
retention
And businesses are
demanding more:

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Is the timing right?
• Cloud is not new, it‟s just grown up
• And the environment has grown up too
– Growth of mobile and tablet
– Improved mobile and landline connectivity (?!)
– Reduced costs in mobile and landline tariffs

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Cloud marketplace
The cloud market is expected to reach $20bn by the end of 2016
• Increase 30% for the next 3 years year on year
• 39% of organisations are implementing
or maintaining a cloud solution (up from 28% in 2011*)
• 60% of server workloads will be virtualised by 2014
"Cloud Computing 2013 Overview Report."
*Gartner

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AGENDA
• What is the cloud
• Cloud as……
• Packaged cloud software
• Building the business case
• Business considerations

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What is the cloud?

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• You can replace…
– Software
– File storage
– Email servers and exchange
– Platforms
– Even infrastructure
….With cloud technologies

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Is it new?
• Access applications and data on the internet rather
than on your „owned‟ equipment
• Natural evolution of technologies & approaches
– virtualisation, automation, integration, and utility computing
• The revolution is around how IT resources are managed and
delivered

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Cloud personal use
Cloud for business is following personal use
• 56% of internet users use webmail services
• 34% store personal photos online
• 29% use online applications (Google Docs, Photoshop express)
• 7% Store personal videos online
• 5% pay to store computer files online
• 5% back up hard drive to online site
*Cloud hypermarket 2013

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Cloud isn’t
• About your hardware
• About your software
• Isn‟t old hosted solutions – all same stack and same „version
now‟
• Always public network – can be private clouds

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Traditional usage patterns in IT

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Cloud layers SaaS, PaaS IaaS

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Cloud deployment models – Public, private, hybrid

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Public and Private cloud benefits

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• Software as a Service
• Cloud as storage
• Cloud as backup (BaaS)
• Cloud as productivity
• Cloud as connectivity
• Cloud as email
• Cloud as collaboration
• Cloud as CRM/ERP

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Cloud as storage

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Dropbox has
• Sync and share and store service
• Move around large files not in email
• Support for virtually every operating system
• Works across desktop and mobile
• Lots useful features
• A large third-party developer community taking
advantage of its open APIs to build applications
• or you have another favourite app that uses
Dropbox to keep your files synced across
devices.
• 2GB free storage – get more, up to 16GB
• Pay for more, up to 1TB

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Up to 16GB

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Google Drive
• Start with 15GB of storage
• Available in OS X, Windows, iOS, and Android
• There are great plugins,
– Save to Google Drive from Chrome
– Syncing with Dropbox etc
– And others http://lifehacker.com/8-extensions-that-make-google-
drive-better-than-dropbox-498740515
• Check plans here and read more about Drive.
http://www.youtube.com/watch?v=1WTE6pa-EY4#t=14

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• Microsoft SkyDrive 7GB of storage
• Integrated with Windows, especially Windows 8 and Office 2013
• SkyDrive mobile apps for Windows Phone, iOS, and Android,
• Desktop clients for Windows and Mac make working with your
saved documents and syncing them easy too.
• SkyDrive also has a third-party app ecosystem and open APIs,
and a number of tools that tie nicely into it.
http://windows.microsoft.com/en-us/skydrive/download

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• Comparing
• Think about syncing
• upgrades
• sharing with others
• Integration with other apps
http://windows.microsoft.com/en-
us/skydrive/compare

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• Bitcasa - is free for 10GB, but infinite storage for $99/yr and a
Chrome extension that lets you use Bitcasa as your downloads
folder.
• Wuala -
• SpiderOak- provides encrypted storage of data
• Anything else

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Cloud as backup

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CrashPlan+
• Easy interface
• Features
– a web-based restore option
– continuous backup
– an unprecedented 448-bit encryption level (better than your
bank)
• 10GB costs $2.99 /month and allows up to 10 GB of storage.
• Unlimited is $5.99 /month and, as the plan name suggests,
allows an unlimited amount of online storage.
• Family Unlimited costs $13.99 /month and offers an
unlimited amount of online storage from 2 – 10 computers
CrashPlan+ Review with Detailed Plan Features & Pricing

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Backblaze
• Simple interface, deployment, function, and pricing.
– unlimited storage for $50 /computer /year.
– Or a business with 5 computers can backup an unlimited
data for $20/month
• Backblaze keeps your critical business data very secure, using a
128-bit key to encrypt data and storing that key with 2048-bit
RSA encryption.
• Backblaze's business plan has a 5-computer minimum.
Purchase Business Backup From Backblaze

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Carbonite
• Download and configure a piece of software and the backup
is handled automatically in the background.
• The Carbonite business online backup service
costs $229/year and allows for an 250Gb amount of data
backup, unlimited computers.
• $599/year, 500Gb
• Business Carbonite

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Others
SOS Online Backup
• Purchase an SOS Online Backup Plan
Livedrive
• Create a Livedrive Account
SpiderOak
• Start Backing Up With SpiderOak
SugarSync
• Sign Up With SugarSync

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• Amazon http://newtech.about.com/b/2010/12/10/amazon-
increases-s3-large-object-support-to-5-terabytes.htm

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Cloud as productivity

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• Cloud as productivity
• Project management (use experts risk experts remotely no
travel required changes on fly into the system risk regsiter)
• Meeting management
• Collaboration
• Office applications
• CRM
• Finance
• Plug and play and integration

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Cloud as communication

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• Google Hangouts
• Skype/ Microsoft Lync
• Unified Comms – Google and Microsoft

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Unified Communications - The business case
• Reduce travel and training costs as much as 30 %
• Reduce property and facility costs as much as 30-40 %
• Reduce telephony and audio conferencing charges as much
as 40 %
• Reduce cost of voice mail as much as 60 %
• Reduce IT infrastructure and administration cost up to 50 %

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• http://www.start2cloud.com/

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Platform as a Service
Suite of productivity

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Google includes apps such as:
• Gmail for Business
• Google Calendar
• Google Docs
• Google Cloud Connect
• Google Hangout
• Google Sites
• Google Video
• £3.30/user/month

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Starts at £6.50
NEED NEW BRANDING

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Office 365

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• Cost £79 a year (home premium) 5 computers and 5 mobile
devices

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Feature Google Apps for Business
Per user
Microsoft Office 365 Plan E3
Per user
(included in existing EA?)
Cost £33 per year £15.75pm
Storage 25Gb Mail, unlimited storage for Google docs, 1Gb
standard for other formats
25Gb mail storage
Spreadsheet Bundled Included (as part of Office 2010
Enterprise)
Word Processing Bundled included
Mail Bundled Bundled
Calendar Bundled, open format calendar Included
Contacts 25000 contacts per user Unknown
Groups Included Provided via Sharepoint (requires
customisation)
Sites Included Provided via Sharepoint
Video storage Included (Private via Google Sites and public via
Youtube
Sharepoint
Cloud Connect Providing a connection for MS Office / Outlook
users to retain existing software during
N/A
On line IM and
collaboration
Google Talk Lync

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Pick and mix approach…..
podio

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Building the business case

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Building the business case
• Business case – moving from Capital expenditure to
Operational expenditure
– Reduce costs of up front payments
– Spread costs over several years
– Pay-as-you-go for what you use
– Quick and easy deployment
– Savings in IT administration and management
– No termination fees, clauses
– Easy to test solutions, Easy to innovate

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Small business case study
Small business server Solution ££s
One Off Costs:
server 1,000
SBS with exchange 800
Client Access Licenses 600
Microsoft office 400
Backup Equipment 500
Install cost 1000
Total Set Up Costs 4,300
Recurring Annual Costs
SBS admin & travel 1,000
Total Annual Costs 1,000
Total 5 year cost £9,300

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Cloud Solution Business or social enterprise ££s
One Off Costs:
Set up 700
Total Set Up Costs 700
Recurring Annual Costs
Ongoing IT email accounts etc. 700
Office 365 small business premium£10.10 per user per
month
848
Total Annual Costs 1548
Total 5 year cost £8,440

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Charity option
Cloud Solution Charity ££s
One Off Costs:
£20 a user one off Microsoft office x7 140
Set up 700
Total Set Up Costs 840
Recurring Annual Costs
hosted email and SharePoint incl desktop versions of office
at charity rates
0
IT support for email accounts etc, remote access 700
Total Annual Costs 700
Total 5 year cost £4,340

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(included in existing EA?)
Cost £33 per year £15.75pm
Storage 25Gb Mail, unlimited storage for Google docs,
1Gb standard for other formats
25Gb mail storage
Spreadsheet Bundled Included (as part of Office 2010
Enterprise)
Word Processing Bundled extra
Mail Bundled Bundled
Calendar Bundled, open format calendar Included
Contacts 25000 contacts per user Unknown
Groups Included Provided via Sharepoint (requires
customisation)
Sites Included Provided via Sharepoint
Video Included (Private via Google Sites and public via
Youtube
N/A
Cloud Connect Providing a connection for MS Office / Outlook
users to retain existing software during
N/A
On line IM and
collaboration
Google Talk Lync
otal for 6700 seats £221,100 £1,206,000 (if not included in EA)

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• More than that, businesses can gain
– Increased efficiency (55%)
– Improved employee mobility (49%)
– Increased ability to innovate (32%)
– Freed current IT staff for other projects (31%)
– Reduced IT operating costs (25%)
– Enabled us to offer new products/services (24%)
*CWS survey 2013

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• Cloud benefits

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When cloud is NOT a fit
• When the points of integration are not well defined
• When security is so much of a risk that organization just cannot
trust systems that it does not completely control.
• When control is critical to business. If organization cannot afford
to outsource a critical component to anybody who is less than
100% reliable, then cloud computing is not right for it.
• When the core internal enterprise architecture is broken. If
enterprise architecture is dysfunctional, then extending it out to
cloud-delivered platforms is not a good idea.
• When the application requires a native interface.
• When cost is an issue and it has to be considered holistically.

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Business case considerations
Is it an enabler of business growth or drain on cash
flow?
• Look at the total cost of ownership
– Has your current system paid for itself yet? Include residual
costs
– Include costs of specialist support for transition
– Costs/time for procurement and contracts
– Rollout funding, training and investment
– Migration and data cleansing budget
http://searchcloudcomputing.techtarget.com/video/Calcul
ating-cloud-computing-TCO

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Considerations

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• Why not cloud- what‟s the challenges?

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Data protection considerations
Protection of data: Businesses cannot delegate
responsibility of data security to their agents
– „Appropriate technical and organisational measures shall be
taken against unauthorised or unlawful processing of personal
data and against accidental loss or destruction of, or damage to,
personal data.‟
• There is great advice and tools on the ICO website:
• http://www.ico.org.uk/for_organisations/data_protection
• Access to data: What guarantees are in place to maintain access to
data?
• http://www.microsoft.com/government/en-gb/public-
services/initiatives/Pages/security-and-privacy.aspx
• http://www.microsoft.com/online/legal/v2/en-
us/MOS_PTC_Security_Audit.htm

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Data protection concerns
Location of data: Where is your data held?
– Is it outside of county, UK, EU or safe harbor?
– „Personal data shall not be transferred to a country or
territory outside the European Economic Area unless that
country or territory ensures an adequate level of protection
for the rights and freedoms of data subjects in relation to
the processing of personal data.‟
• In practice – check cloud provider has data centre within EU
(Check the regulation around your website too)
• Check safe harbor here http://safeharbor.export.gov/list.aspx
• Check Microsoft compliance http://www.microsoft.com/online/legal/v2/en-
us/MOS_PTC_Security_Audit.htm

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Service level Agreements
• Service-level agreements (SLAs): Are there guarantees that the
cloud provider will meet required levels of service?
– What percentage of the time services will be available and any
service credits for failure to comply
– The number of users that can be served simultaneously
– Specific performance benchmarks to which actual performance
will be periodically compared
– The schedule for notification in advance of network changes that
may affect users
– Help desk response time for various classes of problems
– Dial-in access availability
– Usage statistics that will be provided.
– Have a look at HP‟s SLA https://www.hpcloud.com/SLA

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• Disaster recovery: Which technologies are in place to provide
business continuity and backup/recovery needs?
• Check your supplier for disaster recovery service
• Plan for cloud failure – your back up plan might be another
cloud solution (DraaS) or other backup service

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Migration considerations
• Transfer timetable
• Migration plan
• Seek references
• Check data location
• Set in place deliverables from client and supplier
• Data cleansing plan
• Training roll out
• Change management plan
• Start small and work up

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7 things to consider - Cloud
1. Start small, try it and see if it fits.
2. Consider cultural changes and build this into the plan
3. Consider due diligence of the software providers - How many
subscribers have you got – 200,000 then it has legs
4. Look for references, check testimonials
5. Select a supplier that can deliver high service levels –a
dedicated support team and round the clock monitoring
6. Be clear on how flexible and scalable your solution is –what is
their partner and API network like?
7. Check out their data security credentials – is the service
compliant with UK data protection law and your own client
contracts?

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Questions
Discussion
Kate@cosmic.org.uk
@cosmickated

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• Ends

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Royal Opera House case study CW 2013
a Hybrid cloud setuP
Royal opera House (RoH) cto Rob Greig‟s
it strategy involves adopting public cloud
infrastructure for online booking and he
aims to have RoH‟s content infrastructure
in the cloud with a “web 2.0” perspective.
“it is simple – put the content in its natural habitat on the internet.
so we upload
videos on youtube and photos on flickr and
bring it all together,” he says.
the organisation is using a private cloud
setup to host its financial systems and
process the payment transactions. “With

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Software as a service
Finance Xero
Freshbooks
Sage
Kashflow
Project management Basecamp
Podio
Trello
Evernote
Social media Facebook, Pages, Groups
Twitter
YouTube
LinkedIn
Yammer
Google+
Social media management tools Hootsuite
Tweetdeck
Crowdbooster
Sprout Social
Klout
PeerIndex

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Collaboration Whiteboards
Conceptboard
Huddle
Doodle
File storage Dropbox
Huddle
Google Drive
Offsite backup Crashplan
CRM systems Salesforce
Zoho CRM
SageACt
Microsoft Dynamics
Zen Desk (customer ticketing

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• 5. HaaS - Hardware as a Service
• Hardware as a Service is more than just leasing PCs. HaaS
providers typically deal with the full desktop lifecycle including
procurement and replacement of PCs, proactive patching and
OS level software and IT monitoring. It's usually a pay-as-you-go
or subscription model. Some definitions of HaaS includes other IT
hardware. For this list, I refer to this as IaaS or Infrastructure as a
Service. I found that Haas providers served a local market. I am
sure this will change in the coming years.
• Vendors:
• i-manage (Omaha, NE)
• MSP On Demand

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• 3. DaaS - Desktop as a Service
• Desktop as a Service (Daas) represents a new paradigm of
desktop applications. We are used to Microsoft Office or our
favorite accounting application being installed and run on our
local computer. This works fine but when you need to deploy
an upgrade or patch one of the subsystems, this scenario
becomes very inefficient. Multiply this by a company with
10,000 desktop PCs and you see what kind of overhead this can
result in.
• DaaS results in a virtual desktop delivered on demand. While
many of the "as a Service" solutions are delivered from the
clould, Desktop as a Service applications can be delivered
from the cloud or just delivered from the organization's data
center. Local applications can be delivered remotely using
technology from VMWare or Citrix s well as others. There is a
trend in this space for Desktop as a Service (DaaS).

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• Cost
• Other advantages

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Business benefits of a connected business?
• Allows true mobilisation of the office and workforce
• Provides resilience against business continuity and disruption
• Better resource management
• Faster time to market
• Improve business agility
• Focus more on the buisiness
• *Amazon AWS 2012

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Cloud as email

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• Cloud as email
• Google apps for business (Gmail)
• Office 365

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Software as a Service: Accessing Business application
software services from the web
Typical software solutions available HR, Finance, Payroll
CRM etc
Case studies - best in class implementations
Identifying business goals
Solution identification
Benefits analysis Risks v costs , Cost of ownership
Data management, IP, Changes, Charges, Commitment
Exit strategies
Fall back and access issues

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