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Deriving Value from Consumer Networks

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Supernova Conference
Supernova Conference

Shawndra Hill (Professor, Operations & Information Management, The Wharton School) at Supernova2008

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Deriving Value from Consumer Networks Shawndra Hill University of Pennsylvania Supernova 2008 June 17, 2008 Joint work with: Bob Bell, Deepak Agarwal, Foster Provost, Chris 1 Volinsky
Communication Networks – Nodes represent transactors – Edges are explicit transactions 2
How can firms use data on explicit consumer networks to improve consumer rankings? For example, in order to rank customers by likelihood of … Response to a target marketing offer Fraud Donating to a cause Spreading information about a product … 3
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks
Deriving Value from Consumer Networks

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Deriving Value from Consumer Networks

  • 1. Deriving Value from Consumer Networks Shawndra Hill University of Pennsylvania Supernova 2008 June 17, 2008 Joint work with: Bob Bell, Deepak Agarwal, Foster Provost, Chris 1 Volinsky
  • 2. Communication Networks – Nodes represent transactors – Edges are explicit transactions 2
  • 3. How can firms use data on explicit consumer networks to improve consumer rankings? For example, in order to rank customers by likelihood of … Response to a target marketing offer Fraud Donating to a cause Spreading information about a product … 3