30-Minute Social Media Marketing by Susan Gunelius

30-Minute Social Media Marketing How to Build Your Brand & Business–FAST & FREE! By Susan Gunelius www.KeySplashCreative.com

Social Media Marketing Works ,[object Object],[object Object]

The Proof ,[object Object],[object Object],[object Object]

Gary Vaynerchuk of WineLibrary.tv ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keys to Social Media Success ,[object Object],[object Object],[object Object]

3 Cs of Social Media Marketing Give it up. Hold it tightly. CONTROL Share it. Copyright-protect it, or put up a barrier to access it. CONTENT Let it flow. Stop it. CONVERSATION RIGHT (SUCCESS) WRONG (FAILURE)

Example: Harry Potter ,[object Object],[object Object],[object Object],[object Object]

Dell’s Big Mistake 1,730 Diggs, 422,032 views, & 77 pages of comments 3,672 Diggs, 149,963 views, and 142 pages of comments ,[object Object],[object Object],[object Object]

But What if They Say Something BAD ? ,[object Object],[object Object],You have three choices: Use the 3 Fs of Social Media Reputation Management F LIGHT Ignore it. F IGHT Join it. F IGHT Join it. F LOOD Bury it. F LOOD Bury it.

Social Media Is More than Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let Employees Get Involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Employee Participation Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Policy examples: http://bit.ly/AboutBloggingSocialMediaPolicies

If Zappos Can Do It, You Can Do It ,[object Object],“ Be real and use your best judgment.” Build internal brand advocates and give them the freedom to advocate your brand through their own social media activities.

Step 1: Find Your Best Audience ,[object Object],[object Object],[object Object]

Build Your Band of Brand Advocates across the Web ,[object Object],[object Object],[object Object],Bottom-line to social media success – active participation, relationship building, creating amazing content and engaging other people who then become your band of brand advocates.

Example: Roger Smith Hotel ,[object Object],[object Object],[object Object],[object Object]

Step 2: Content is Key ,[object Object],[object Object],[object Object],[object Object]

Establish Your Core Branded Online Destination Blog Facebook LinkedIn YouTube Twitter Flickr SlideShare Exec Tweets Page Your Group Ads Other Groups Your Group Other Groups Answers Twellow Profile Sample Business Social Media Presence

ALL Businesses Can Benefit from Social Media ,[object Object],[object Object]

It’s about Entry Points! ,[object Object],[object Object],[object Object],[object Object],[object Object],You can’t buy that kind of access!

Example: NakedPizza ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Direct mail is sent to a single address but there are multiple people in those houses. We want to maximize and extend our marketing reach, and Twitter helps us do this in leaps and bounds.” -- Jeff Roach, NakedPizza co-founder

Step 3: Research, Research, Research! ,[object Object],[object Object],[object Object],[object Object]

Example: Cakes for Occasions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4: Give More than You Receive ,[object Object],[object Object],[object Object]

No One Cares about You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Think of It This Way … ,[object Object],Imagine you’re in a conversation with a person and all he does is talk about himself. Imagine that he never gives you a chance to speak throughout the conversation. Is this someone you’d want to continue speaking with now or in the future? Chances are you’d want to run away as far and fast as you can. The same holds true for social media participation.

The 80-20 Rule For every 20% of self-promotional content you produce, create 80% that is not self-promotional.

Example: Michael Sinkin, D.D.S. ,[object Object],[object Object],[object Object],[object Object]

Step 5: Don’t Put All Your Eggs in One Basket ,[object Object],[object Object],[object Object],[object Object]

Example: Golden Tee Golf ,[object Object],[object Object],[object Object]

Secrets to Social Media Marketing Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

10 Next Steps to Build Your Brand and Your Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sample 30-Minute Plan #1 CONTENT CREATION 15 MINUTES Write a blog post. CONTENT SHARING 5 MINUTES Read and retweet Twitter posts. Add the Facebook Like button to your website and blog. CONNECTIONS 5 MINUTES COMMUNITY BUILDING 5 MINUTES Respond to comments on your blog.

Sample 30-Minute Plan #2 CONTENT CREATION 10 MINUTES Publish tweets to announce a special discount. CONTENT SHARING 5 MINUTES Request your followers to share your discount with others to earn a bigger discount. Answer questions using LinkedIn Answers. CONNECTIONS 10 MINUTES COMMUNITY BUILDING 5 MINUTES Publish comments in discussions on a forum where your audience spends time.

Most Important JUST GET STARTED! Get Started

For More Information “… an easy, thoughtful, and strategic manual for your social media marketing success plan. Avoid reading this social media marketing guide at your own peril.” – Dan Schawbel, bestselling author of Me 2.0 . I’m reading 30-Minute Social Media Marketing by @susangunelius http://amzn.to/30minsmm #30minutesmm ,[object Object],[object Object],For Webinar Attendees:

Contact Susan Gunelius ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Books by Susan Gunelius Available through Amazon, Barnes & Noble, Borders, and all online and offline book sellers Books by Susan Gunelius

30-Minute Social Media Marketing by Susan Gunelius

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30-Minute Social Media Marketing by Susan Gunelius