Repurposing Content to Extend Your Brand, Not Your Budget
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KeySplash Creative, Inc. President & CEO, Susan Gunelius, delivered this presentation with Paula Crerar, Sr. Director of Content Marketing for Brainshark, for a March 2013 webinar sponsored by Brainshark. The presentation teaches how to repurpose content as part of a content marketing strategy that builds a brand and business without significantly increasing the marketing budget.
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Repurposing Content to Extend Your Brand, Not Your Budget
- 1. Repurposing Content to Extend Your Brand, Not Your Budget Please turn your speakers up to hear web audio. If you are using your phone, call in using the following numbers, then mute your phone: Toll-free number 1-888-619-1583 (US & Canada) Audio Passcode:514 034 0213 # International Call in Numbers Twitter: #SharkWeb
- 2. Today’s Speakers Susan Gunelius Paula Crerar President & CEO of Sr. Director, Content KeySplash Creative, Inc. Marketing, Brainshark, Inc.
- 3. Poll What is your biggest content marketing challenge?
- 4. Repurposing Content to Extend Your Brand, Not Your Budget Susan Gunelius President & CEO KeySplash Creative, Inc. Author of Content Marketing for Dummies
- 5. Clarifying Content Semantics
- 10. Save Time
- 12. Get Found
- 13. How to Repurpose Content
- 14. Content Forms • Blog posts • Lists • Articles • Interviews • Videos • Tutorials • Podcasts • News • Infographics • Research • Presentations • Thought leadership • Images and photos • Demos • Press releases • Warnings
- 15. Content Channels Online Offline • Local newspapers • Direct mail • Email newsletters • Mobile apps • Brochures • Seminars • Speeches
- 16. Content Integration Offline Online Brainshark YouTube Newsletter Page Groups Profile Page Speeches Facebook Blog LinkedIn Instagram Profile Ads Groups Mobile Apps Twitter Ads Pinterest Chats Brochures Lists
- 17. Getting Help
- 18. Beyond In-house Experts | Consultants | Authors History of AmEx Open Forum Source: Case Study: OPEN Forum, Scott Roen, VP OPEN Forum http://www.slideshare.net/fmsignal/case-study-open-forum-scott-roan
- 20. Creative Crowdsourcing • Guest blog posts • Contest entries • Photos and videos on Facebook • Pins on Pinterest • Get creative!
- 21. Repurposed Content Examples
- 22. Website & Blog Facebook Google+ YouTube Twitter Pinterest Instagram
- 23. Blog Posts Presentation YouTube Video Facebook Image Ad Copy Updates Slideshow Research Email Pinterest Pins Ebook Report Newsletter Seminar Infographic White Paper & Webinar Press Release Twitter Updates Brochure
- 25. Questions? Susan Gunelius Paula Crerar Website: www.KeySplashCreative.com Website: www.brainshark.com Twitter: www.Twitter.com/susangunelius Twitter: pcrerar Email: susan@keysplashcreative.com Email: pcrerar@brainshark.com Facebook: www.Facebook.com/susangunelius www.Facebook.com/keysplashcreative LinkedIn: www.Linkedin.com/in/susangunelius Books: www.amazon.com/author/susangunelius
Editor's Notes
- Here’s an example of repurposing a 1) whitepaper on trends in mobile, social and video behind a registration page Becomes 2) video infographic becomes twitter, Pinterest, YouTube, LinkedIn and facebook content, 3) blog article on trends AND 4) how to make video infographics, 5) guest post on infographic, 6) talking points for webinars and speaking opps, 7) one section of a resource page on our web site – good for SEO, 8) sales rep uses in sales process 9) PowerPoint slides that can be used for sales or marketing purposes 10) Newsletter article