Case examples from HR Kakspistenolla / HR TwopointZero on successful use of employer marketing and social media in recruitment cases and employer branding.

1. HR KakspistenollaOy – HR TwopointZero Ltd
Susanna +358 40 769 5501 - susanna.rantanen@heebo.fi
Leo +358 40 707 6183 - leo.rantanen@heebo.fi
www.hrkakspistenolla.fi - www.hrtwopointzero.com
www.heebo.fi
Version 1.0 – 2011 - Copyright HR Kakspistenolla Oy

2. We help Employers
and Job SeekingProfessionals
to recognize and market
theircompetitiveedge in an appealingway,
and match&meet
with the help of
digitaltechnolgy and social media.

4. • Industry: IT solutions for infrastructure
• Vacancy: UserInterface designer
• Level of challenge:High
Whatwedid:
1. Recognition of Employercompetitivedrivers
2. Copy and delivery of jobadvertisement in relevantjobboards and
Linked In
3. Employercontentmarketing: video interview and blogarticle
4. Marketing process 45 days
5. Delivery of employercontentmarketingweeklyduring the
applicationperiod
6. FAQ discussion forum at Heebo
7. Short List of candidates for customer to interview and select
Result:
• Employercontentmarketingreachedpassivejobseekers
• Total of 6 interestingcandidates for interviews, 1 hired
• Digital footprint of Vianova as an employer
• Customerverysatisfied of the investment: ”Best value for money
on the market”

5. • Industry: IT solutions for logistics
• Vacacy: ITprojectmanager
• Level of challenge: Medium
Whatwedid:
1. Recognition of Employercompetitivedrivers
2. Copy and delivery of jobadvertisement in relevantjobboards
3. Marketing processduring summer holidays
4. Employercontentmarketing:bloginterview
5. Delivery of employercontentmarketingweeklyduring the
applicationperiod
6. ProvidedHeeboplatform for selecting the Short List
Result:
• Employercontentmarketingreachedpassivejobseekers
• Short List of 13 interestingcandidates
• Customerrecruited 2
• Digital footprint of CDC Software as an employer
• Processallowedcustomer to investowntime into sales and
existingcustomerssavingthousands of euros. Verysatisfied of the
process and results.
Copyright HR Kakspistenolla Oy

6. • Industry:Out-of-the-homeadvertisingsolutions
• Vacancy: Marketing planner
• Level of challenge:Normal
Whatwedid:
1. Recognition of Employercompetitivedrivers
2. Copy and delivery of jobadvertisement in relevantjobboards
3. Employercontentmarketing: blogarticle
4. Delivery of employercontentmarketingweeklyduring the
applicationperiod
5. FAQ discussion forum at Heebo
6. Validation of candidatesthroughinterviews
7. Delivery of top 3 candidates for selection
Results:
• Wholeprocessfinished in 5 weeks
• 91applicants, 1 hired
• Firstinterviewsafter 1 week of marketing
• Digital footprint ofClear Channel as an employer
• Potentialsalescandidateswithinapplicants
• Customersavedbothtime and money in the totalprocess
Copyright HR Kakspistenolla Oy

7. • Challenge:
How to differentiatefromotherpublicsector and
privatesectoremployers in the recruitment for
challengingpositionssuch
• Goal:
To incorporate social media as a tool into
employermarketing and recruitment, to giveaway a
moremodernemployerimage
• Model of cooperation:
Trainings and workshops
• Deliverables:
Awareness of how and for whatpurposes to use social
media, selection of actualchannel, action plan on how to
use social media as a tool, action plan on how to lead a
recruitmentprocess in social media,
contentmarketingplan
Copyright HR Kakspistenolla Oy

8. • Goal:
Engagingpersonnel to the company culture
duringvastgrowth
• Model of cooperation:
Developmentprojects
• Content:
• Profiling the new position based on need
• Profiling the person &experiencerequired for the
vacancy
• Recognizingexistingprocesses and practises of
engagement
• Recommendations for developmentactions
• Development of criticalpractises&processes
• Development of internalmarketingmaterials
• Recruitment of the person
Copyright HR Kakspistenolla Oy

9. 1. Concept of Total Potential© recruitment
2. Sharedpool of Talents and technicalplatform for
managing the process at www.heebo.fi
• Focus: jobseekingprofessionals
• Betaintroduced in spring 2011
• BetalanguageFinnish
3. Strongmarketingprocesspre-selection
• Recruitmentmarketing
• Employercontentmarketing
4. Match&Meet-eventsbetweenselectedcandidates and
Employers
5. Strongpresense in social media
Copyright HR Kakspistenolla Oy

10. TraditionalRecruitment HeeboHunt©
Customertimespent on At least 60 h 20 h
totalprocess
Lenght of totalprocess in Average 60-90days 20-30days
customer’sdays
Total costs of the +/- 10 000 € +/- 4000 €
processincludingworkingtime
Match (incomparison to 0-10% 90-100%
timespent)
Size of the Digitalfootprint Invisible Visible and growing
HeeboHunt© is a marketingprocess in which the Employermanages the applications and interviewswith the help of Heeboplatform. Weprovide
the marketing in social media and digitaljobboards as well as the uniqueplatform to find and selectTalents. Actualpricedepends on the
servicepurchased and the position in question. Priceincludesworkpersonalityprofile of chosencandidates.
Copyright HR Kakspistenolla Oy

11. www.hrkakspistenolla.fi
www.hrtwopointzero.com
www.heebo.fi