10. built an overarching strategy where efforts on any given platform supported efforts on all the other platforms Movements.org/kareem
11. CASE STUDY #1 Blog Blogging Using new technologies in concert with one another.
12. “We made sure that our messages were really personal. I presented him as my friend, an actual human, and I targeted people who were like him: other students and bloggers. And then they started contacting their networks, and membership grew.” -Esra’a al Shafei