Presentation on the launch of Unlocking the energy Efficiency Opportunity report - Jim Scheer, SEAI. The seminar presented new insights including the scale of the energy efficiency opportunity; the costs and benefits of 2020 target achievement; and policy options based on a new analysis of investor behaviour and decision-making. The launch of the report was accompanied by presentations from exemplar projects from the SEAI energy efficiency programmes and a panel discussion exploring how we might accelerate the pace of retrofit in Ireland. New insights into the attitudes of investors was presented and the multiple benefits of energy efficiency explored.

1. Unlocking the
Energy
Efficiency
Opportunity
Jim Scheer
SEAI
June, 2015
#betterenergy

2. • Technical and economic
potential
• Key opportunities per
sector
• Consumer decision
making analysis
• Key policy
recommendations
• Exchequer perspective
and wider economics
• Beyond 2020

3. €700m
annual
savings
Advice and
mentoring
to over 3,000
SME’s
160 largest
industry
users
activated
Over
300,000
homes
upgraded
200
community
based
projects
Building
regulations
Public sector
programme
Tax
measures

4. €
€ €
€ €
Investment
Value of savings
+ Health, wellbeing
+ Competitiveness
+ Reduced import bill
+ more…
Multiple benefits

5. Remaining potential

6. The business case is clear …
• Expand on the achievements to date
• Make our energy efficiency target
• Multiply these benefits for households and business

7. How do we accelerate
uptake of energy
efficiency across the
economy?
We know..
• There is no silver bullet
• It does not happen by itself

8. Finance
Different measures are needed to
over come different barriers
Information
Split
incentives
‘Hidden’
costs

9. Influencing consumer choices with policy

10. Consumer awareness
House
types
Business
types
Budgets
Willingness-
to-pay
“I am already considering my
options”
“I think I can reduce energy use
but I’m not sure where to start”
“I think I have already put in all
measures”
“Energy is not a top priority for
me”

11. 38% 40% 38%
22% 26%
25% 18%
28%
25%
28%
35% 40%
29%
47% 40%
Retail Warehouse
and storage
6%
OfficeHotel
5%
Restaurant/
public house
3% 3%
6%

12. Influencing consumer choices with policy
Information campaigns,
promoting services, audits
Financial support, loans,
EPC, tax incentives
Regulation

13. Some specific policy interventions
• Low interest finance in the residential sector can
unlock savings
• Reaching an aware consumers through regulation
requiring targeted information
• Active promotion of the ESCO market
• A focus on behavioural change in transport

14. Target
achievement
NOW
Risks of
inaction
Net savings €8 billion
Government +€1 billion
Jobs and GDP
Lost competitiveness
Import reliance
EU fines in 2020
2020

15. Getting it done
• Targeted policy package
• Interactive and reinforcing policies
• Raising awareness of personal
gains available
• Informed and engaged citizens

16. Unlocking
the Energy Efficiency
Opportunity
Full report at www.seai.ie/energydata
#betterenergy