Spindle Communications is a specialist communications agency offering public relations, investor relations, media relations, social media management, search engine optimization, and digital campaigns. They focus on stakeholder engagement, customer engagement, and investor solicitation through search, social media, public relations, and investor relations content underpinned by a strategic approach. Their mission is to provide cost-effective and results-driven communication services to help clients meet their business goals. They put brand reputation at the heart of commercial success and focus on communication to increase business value. Their services include branding, marketing communications, PR strategy, investor relations, media relations, social media, digital media, copywriting, event management, SEO, and more.

1. Credentials 2013
Protecting reputation & driving stakeholder interest
through targeted cross-platform engagement

2. Company profile
 Spindle Communications launched 2010 by veteran communications
consultant.
 We are a specialist high-tech communications agency offering public relations,
investor relations, media relations, social media management, search engine
optimization and digital campaigns to drive growth.
 We focus on stakeholder engagement, customer engagement and investor
solicitation through search, social, public relations and investor relations
content, underpinned by a strategic approach.
 We offer consultancy for regional programs across Africa

3. Our mission
 Our mission is to provide cost-effective and results-driven communication
services to our clients for them to meet their business goals.
Our approach
 Spindle Communications puts brand reputation at the heart of commercial
success; we focus on communication to increase business value
 We provide strategic consultation across
 Key message development
 Marketing communication
 Internal messaging
 External communications

4. Our methodology

5. Our services
• Branding
• Marketing and communications
• Public Relations strategy and counsel
• Investor Relations, annual reports, IPOs and corporate profiles
• Media relations - Media promotions, media launches, media liaison, media kits/releases/pitches, feature articles, case
studies, opinion pieces, profiles and backgrounders
• Social media and online PR
• Digital media
• Business letters and proposals, B2B and B2C communications, sales promotions
• Specialist writing
• Internal communications – ezines, newsletters, brochures and award entries, speeches
• Event and project management
• Professional marketing
• Copywriting – case studies etc
• Sponsorship strategy & activation
• PR & media training
• Crisis management, strategy and communication of major organisational change, redirection, engagement, and morale
building and cultural enhancement
• Advertising copy, coordination of advertising, design, print and photography
• Sponsorship management
• Special film and multimedia projects including script development, direction and production

6. Areas of expertise
 Spindle’ consultants have strong backgrounds in public relations, investor relations,
event marketing, as well as championing the adoption of digital PR and social
media platforms for effective outreach to stakeholders.
 Industry focus – IT & telecommunications, finance, infrastructure, public sector,
Pharma, life sciences, cleantech, green PR, mining, construction, energy
 Corporate positioning and reputation management
 CEO counseling
 Issues management
 Investor, government, industry relations and stakeholder relations
 Media relations – international, regional and national
 Digital PR and social media
 Event organisation and management
 Dialogue forum arrangement & facilitation
 Strategic counsel and message crafting

7. Media relations
• Strategy and message development, development of informational
occasions and informational messages for media
• Tracking and analysis, media monitoring, press clipping composition
• Audience targeting
• Speech and ghost-writing services
• Audits
• Editorial campaigns, composition and distribution of press releases
• Media events - press conferences, round tables, press lunches, briefings
• Media tours
• Media material development
• Database development and maintenance

8. Enterprise public relations
• Working with proprietary tools and leveraging in-house expertise we help
define the key stakeholders across the spectrum of policy-makers and
influencers, map the issues and develop and execute an effective
outreach scheme
• Reputation audit
• Strategic planning and implementation of PR campaigns
• Development of communication programs
• Development of CSR programs
• Development of internal PR programs
• Creation and support of informational sources (TV and radio programs,
internet resources, print editions)
• Special events
• Managing internal comms & creating ezines

9. Issue Management to avert
Crisis Communications
• Support with compiling an
individual crisis reaction plan
• Enhancement of the crisis
management specialists and
support in designing processes
• Timely support and assistance

10. Corporate Social Responsibility
• Study and determine the most appropriate CSR pillars for key
client audiences
• Design the CSR program
• Follow up the CSR program
Macro Economics :
Provide stable
economic
environment:
Regulations
Counter
-cyclical
policy
ANC Policy dictates
economic policies
implemented
Alignment with both
political & economic policies
Sustainability vs. CSR
Employment within new
growth path

11. Brand PR
 Organisation of special events aimed to boost
 Brand reputation
 Informational and educational campaigns in media
 PR programs to support marketing communications
 Management of sponsorship projects
 CEO / celebrity marketing, work with opinion leaders
 Viral marketing
 Digital communications: Internet and mobile
 Marketing

12. Event management
 Budgets, reconciliation and delivery to the bottom line
 Audiovisual, sound & lighting
 Catering and menu design
 Entertainment
 Event design & decor
 Social function and party themes
 Speaker gifts
 Invitations & RSVP services
 Interpretation services
 Photography
 Registration – online and onsite
 Speakers and MC’s
 Sponsorships
 Staffing
 Staging and rigging
 Transport
 Travel, accommodation and logistics
 Venues
 Post-event analysis and client feedback

13. Digital communications
• Digital strategy
• Web and social media strategy for Linkedin, Facebook,
Twitter
• Digital and web copy and concepts, inclusive of SEO
• E-marketing
• Sales campaigns, marketing offers and special sales
promotions
• Social Media/Community Development
• Social media participation / strategy
• Social network application development
• Social media advertising
• Online community development and moderation
• Wiki development
• Digital Reputation management
• Online media/blog monitoring/engagement
• Online public relations
• Digital crisis and issues management
• Website/digital strategy
• Web writing
• Search optimization and de-optimization
• Online experience design
• Website and blog design/development
• Branded content and content distribution
• Online advertising
• Online video
• Internet audit:
• Analysis of brand reputation online
• Analysis of promotion tools
• Development of communication strategy/
• Correction of existing situation:
• Choosing communication channels and promotion
tools
• Determining KPIs for efficiency measure
• Production:
• Visual and interactive design
• Content copyright
• Photo and video production
• Development of promo-sites
• Online applications
• Promotion:
• Blogs
• Forums, portals
• Marketing in social networks
• Promo support
• Viral marketing

14. Social Media Marketing
• Strategic planning for content, communications and community.
• Campaign design and deployment services.
• Conversation monitoring and optimisation.
• Building and maintaining a social media newsroom.
• Establishing, integrating, and updating your presence
in media communities.
• Optimising Blogs and RSS feeds.
• Regularly submitting RSS feeds and blogs to the
latest aggregators, news sites and social book
marking sites.
• Recommendations for advertising and marketing
opportunities within social networking and media
communities.
• Influencer outreach and buzz-building tactics.

15. Our SEO Services
Our typical Search Engine Optimisation (SEO) strategy & consultancy service
include the following:
• A detailed website audit
• Keyword compilation
• Competitor landscape plotting
• Individually hand-optimised pages
• Search engine submissions
• Link building strategy
• Paid inclusion strategy
• Bespoke reporting

16. Social Media Channels

17. Proprietary in-house databases
5000 companies in Gauteng: Business owner, Designation, Business ,Chamber,
Telephone, Fax, Email
Academics / scientists at universities: 3 000 contacts
Private equity & venture capital investors: 2 500
Health & Bio-Technology: 1 400 contacts
Mining: 3 100 contacts
Information & Communication Technologies: 650
Agriculture: 8 300 contacts
Energy & Green Environment
 4 150 renewable energy contacts
 800 water technology contacts
 505 waste management contacts
 200 contacts
Proprietary social media contacts
Suza Adam – 3 500 South African / African contacts, mainly in
mining, renewable energy, biotechnology, ITCE, investment
banking, media
Lani Botha – 750+ international contacts in the government,
institutional, sustainability and construction industries, active
blogger and media whiz
Our LinkedIN Forums
Mining Exploration in Africa 7211 members
Mineral Beneficiation in Africa 454 members
Megalopolis - developing green cities in Africa 192 members
Sub-Saharan Plant Science & Technology forum 282 members
Sub-Saharan Water Science & Technology group 314 members
Sub-Saharan Africa Sustainable Energy group 1147 members
Sub-Saharan African Veterinary Initiative 516 members
Investment Analysts in Africa 1862 members
Lifesparks Southern African Life Sciences initiative 640 members
Viridis Africa - investment in clean tech 473 members
Corporate Social Responsibility & Environmental Sustainability
Executives in Africa 100 members
Human Capital Management in Africa 651 members
ICTE in Africa 180 members
African Citizen - Journalists in Africa 142 members
Mining Exploration in Africa 7211 members
Mineral Beneficiation in Africa 454 members
Megalopolis - developing green cities in Africa 192 members
Sub-Saharan Plant Science & Technology forum 282 members
Sub-Saharan Water Science & Technology group 314 members
Sub-Saharan Africa Sustainable Energy group 1147 members
Sub-Saharan African Veterinary Initiative 516 members
Investment Analysts in Africa 1862 members
Lifesparks Southern African Life Sciences initiative 640 members
Viridis Africa - investment in clean tech 473 members
Corporate Social Responsibility & Environmental Sustainability
Executives in Africa 100 members
Human Capital Management in Africa 651 members
ICTE in Africa 180 members
African Citizen - Journalists in Africa 142 members
Facebook & Google+
Our Online Properties

18. Spindle Communications
 Experienced event organizer & owner
 Strong media relations skills of over 20 years
 Have a PR arm to promote event / attendance
 Social media and online community-building experts
 Have significant database of local academics, renewable energy businesses, biotechnology professionals, mining
executives, IT companies, investors, chambers of commerce, embassies, trade & investment agencies, press
Public relations & branding
Website design and layout
Event management
Investor relations
Life sciences PR
Healthcare PR
Current Clients: References:
ACM Gold & Forex, (Irfan Pardesi, 011 784 0603 )
Bentley, (Liz Karayusuf, +44 (0) 2078610923 )
Digicore Holdings Limited, (Nick Vlok, 012 665 5343 )
Danyland / Sylvania, (Christo de Vos, 082 801 9460)
EgoliBio, (Charles Dettman, 082 440 7996 )
EOH Limited, (Asher Bohbot, 011 607 8100 )
Department of Science & Technology,
(Dr Eugene Lottering, 011 652 0411 )
Genesis Healthcare Consultants (Pty) Ltd,
(Clayton Samsodien 011 731 5111 )
Iliad Africa, (Ralph Patmore, 082 467 6800 )
Maxtec Limited, (George Talbot, 011 803 6635)
Platfieds Limited (Bongani Mbindwane, 021 423 4536)
LifeAssay Diagnostics, (Louis Roux, 021 788 6989)
Make Africa Green, (Joe Matimba, 082 889 3946 )
Talesun Solar Germany GmbH, Simone Lintermann,
+49 (0)89 189177-271

19. Our Leadership Team
Suza Adam
Principal Consultant
Founder Suza Adam has more than 20 years
of public relations, investor relations, media
liaison and event management experience.
Her frame of reference includes IPO support,
public relations and investor relations
programme development, corporate repositioning, investment
marketing, and an in-depth knowledge of the financial
community and qualities the marketplace is seeking.
She has consulted on investor relations to the boards of more than
50 JSE listed companies, across South Africa. Suza's expertise lies
in developing tailored public relations and investor relations
strategies and implementing action plants that achieve
demonstrable results and an enhanced return on investment. She
has directed numerous investor relations programs that have
resulted in millions of Rand of share value enhancement for both
vendors and shareholders.
These activities include developing strategic investor relations
programmes in positioning companies or portfolios for
prospective investment, preparing exchange announcements,
developing content for presentation at investment seminars and
Investment Analyst Society presentations, facilitating investor
presentations during capital raising road shows to local life
insurance and asset management companies, private equity firms,
stockbrokers, venture capital firms and or independent financial
advisors.
Suza.adam@spindlecommunications
http://za.linkedin.com/in/suzaadam/
011 880 0364 / 082 789 9777
Lani Botha
Principal Consultant
An Associate, to Spindle Communications, Lani
is a communications specialist with a particular
interest in the business of agriculture, mining,
community development, eco-tourism and
climate change. ACCA-accredited in Integrated
Reporting Assurance, Lani understands the process behind
determining viable economic, equitable social and bearable
environmental returns on sustainable business investment.
She reported from COP17 and in 2012 completed an inaugural annual
/ sustainability report, as well as a comprehensive corporate profile
book for leading non-listed South African holding companies in the
mining, FMCG and property industries.
She writes and consults on strategy and crisis communications for a
number of PR consulting firms as well as individually. Recent and
psat clients include Vodacom, Axis, Wits University’s Joburg Centre
for Software Engineering, NPA, SAPS, Black Business Council, ABSIP,
Shanduka, Lonmin, Tsebo, FNB, Microsoft, Alexander Forbes,
Cheesekids for Humanity, Optimum PM, Extrupet, AFGRI, Astral,
Shoprite, SuperGroup and Sasko.
As a former trade editor, Lani is well-versed in technical and highly
meticulous cross-platform writing. Her writing skills have been
honed across industries, styles, audiences and platforms, with a
decade in journalism followed by ten years of strategic
communications counsel. Her media experience over the last decade
includes the international, regional and social media landscapes on
national, community and industry levels.
za.linkedin.com/in/lanibotha
Lani.botha@spindlecommunications.com
011 880 0364 / 082 546 8844

20.  Ad hoc hourly rate (no VAT payable)
 The consulting and execution rate is R750,00 per hour for a senior consultant, R550,00 per
hour per account executive, and R350,00 per hour for a junior consultant / researcher.
 Senior consultants Suza Adam and Lani Botha oversee and are the primary team members to
service an account client: responsible for interfacing with the client, funders, key opinion
leaders, journalists, writing and editing and feedback to your organisation.
 Costs for third party disbursements are cleared with the client beforehand and are for the
client’s account (e.g. postage, design, printing, etc.). There is a 15% disbursement fee on third
party costs. Travel and accommodation outside Gauteng is for the client’s account. There is a
10% per year escalation fee in meeting rising inflation costs.

 Retainer basis (no VAT payable)
 Spindle charges the following rates for work conducted on a retainer basis. Clients commit to
a 12 month or longer agreement. Costs for third party disbursements are cleared with the
client beforehand and are for the client’s account (e.g. advertising, postage, design, printing,
etc.). There is a 15% mark-up on third party costs. Travel and accommodation outside Gauteng
is for the client’s account. There is a 10% per year escalation fee in meeting rising inflation
costs. No refunds for unused hours.
 Minimum 20 hours per month R11 000.00 per month, R550.00 per hour.
 Every additional hour over 20 hours and up 30 hours per month is charged at R500.00 per
hour.
 Above 30 hours per month the rate is further reduced to R450.00 per hour.
Ad hoc vs. Retained Rate

21. Client Testimonials
Category: Investor relations / event management
Case: Brand Building
Client: Viridis Africa
Objective: Launch & create a conference for clean tech entrepreneurs to present their
business case and exchange information with potential investors.
Result: Launched conference in 2010 and is still on-going in 2013
Category: Website design and layout
Case: Brand Building
Client: Make Africa Green
Objective:
To design and create a website that resonates with promoting a greener,
environmentally friendly Africa.
Result:
Website launched and SEO principles ministered. Website traffic monitored.

22.  ACM Gold & Forex, (Michelle Schafer, 011 784 0766) – Public relations
 Digicore Holdings Limited, (Nick Vlok, 012 665 5343) - Investor relations
 Dept of Science & Technology, (Dr Eugene Lottering, 011 652 0411) – Event
 EOH Limited, (Asher Bohbot, 011 607 8100) – Investor relations
 EgoliBio, (Charles Dettman, 082 440 7996) - Event
 Illiad Africa (Ralph Patmore, 082 457 6800) – Investor relations
 LifeAssay Diagnostics, (Louis Roux, 021 788 6989) – Public relations
 Maxtec Limited, (George Talbot, 011 803 6635) – Investor relations
 Platfieds Limited (Bongani Mbindwane, 021 423 4536) – Investor relations
 Siltek, ( Dave Lello, 021 883 3873) – Investor relations
 Thabex Exploration Limited, (Marius Welthagen, 082 448 9537) – Investor
relations
 Zaptronix Limited, (John Heath, 044-382-0986) – Investor relations
References

23. We love to get involved in those marketing challenges that keep you awake at
night. Call us and let us help you with your lead generation, investor
solicitation, customer conversion and stakeholder engagement tasks.
SUZA ADAM | MANAGING MEMBER
011 880 0364 | 082 789 9777
131 Buckingham Avenue, Craighall Park, 2196
suza.adam@spindlecommunications.com
www.spindlecommunications.com
Contact Details