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Content After Google Panda Farmer Algorithm Update at Boston SEO Meetup

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Angles & Insights' Brand Builders Innovate Experiences
Angles & Insights' Brand Builders Innovate Experiences

Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content: Interests humans, integrates SEO, optimizes for social graph. How to Panda-proof your content now & for future algo-evolution Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC

EmpresarialesTecnología
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Panda-monium How to Panda-proof your content now & for future algo-evolution
Suzanne McDonald ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s so big about Panda?
Have to remember the core of Google’s business  http://web.archive.org/web/19981111183552/google.stanford.edu/
  Google is not the government or the Armed Forces   http://3.bp.blogspot.com/-22lE088cAsM/TVx0ys_dgEI/AAAAAAAAALs/ou87UcUdzH0/s1600/hm_armed_forces.jpg
Search engines’ #1 priority 
Google and Bing/Yahoo! exist to serve and protect their best interests   http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
Search engines crave & need ,[object Object]
While & may be all-powerful
They still have to contend with http://www.buydarthvadercostume.net/wp-content/uploads/2010/08/darth-vader-costume-300x300.jpg
… oops I mean http://i.huffpost.com/gen/226787/thumbs/r-MARK-ZUCKERBERG-large570.jpg
Who’s Google’s #1 client? ,[object Object],[object Object]
Searchers!   http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
Rand Fishkin - http://www.masternewmedia.org/
Courtesy of Rand Fishkin & seomoz
Courtesy of Rand Fishkin & seomoz
Courtesy of Rand Fishkin & seomoz
How do we fix content & be better for it?
Quality content requires you to get into searchers’ heads ,[object Object],http://www.hubspot.com/Portals/53/images/Real-Time-Marketing-and-PR.jpg
Don’t let panda drive traffic   Panda go-kart by Skwirlinator https://picasaweb.google.com/Skwirlinator
 
http://www.seathound.com/news/wp-content/uploads/2011/03/Crazy-Charlie-Sheen.png
 
Quality Content Resources ,[object Object],Create incentives to prompt feedback
[object Object],Quality Content Resources 
Quality Content Resources
Definition of quality content ,[object Object],[object Object],[object Object]
Appease the Panda   Your visitors & site will be the better for it Chan Hyun Cheong https://picasaweb.google.com/103499678994135729764
Welcome to the panda picnic Alan Hsu https://profiles.google.com/alanhsu.nyc#alanhsu.nyc/about

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