Twitter for lawyers.

1. Internet 2.0 and the Law: Twitter
StopPoliticalCalls.org
Shaun Dakin: CEO & Founder
05/21/2009

2. Agenda
• Twitter (social media) – What is it?
• Twitter and Lawyers
• Twitter Tips
• Discussion And Questions

3. Why Twitter?

4. Lawyers Using Twitter Today

5. Twitter? Tweet?
What Are You Doing? 140c
1. Micro-blogging
2. Broadcast Instant Messaging
3. A time sink

6. Twitter Basics
• Twitter – Twitter.com
• To Tweet – The act of Twittering in 140 characters
• To Follow – To follow someone on Twitter
• Follower – Someone who follows you
• @Replies – People who “talk” directly to you vs.
broadcast thoughts =
– @IsCool what do you think about lawyers?
• Direct Messages – Like email
• Favorites – bookmarking specific Tweets

7. My Twitter Account: @EndTheRoboCalls

8. The Worldwide Conversation
• Twitter is Great for open conversations

9. Twitter Search: Where You Listen To The
Conversation

10. How Do You Start?
• Just Do It. Free. Twitter.com
• How do I get people to care?
– Be authentic (no spamming, self promotion)
– Be interesting (remember high school)
– Be conversational
– Follow people that you are interested and may be
interested in you
– Engage with people that contact you
– Answer Questions

11. How Do You Get Others To Listen?
• ReTweet other people’s Tweets (like
forwarding an email)

12. What to ReTweet
• Whatever you think others will be interested
in.
– News
– Tips
– How To
– Breaking News
– Anything

13. What to ReTweet
• Whatever you think others will be interested
in.

14. Add Value By Asking and Answering
Questions
• I asked my followers a question this week:

15. How Often?
• As much as you care to. Seriously.
– People will either listen or not

16. Hashtags Are The Key To Following The
Worldwide Conversation
• Hashtags - #WhatEverYouWantToPutHere
• Used with Twitter Search to monitor
conversations
• Like “tags” on webpages and blogs
• Very event driven
– Elections (#VoteReport)
– Crisis (#Mumbai)
– Movies / TV (Idol)

17. Twitter Search and HashTags

18. Twitter and Law

19. How Many Lawyers On Twitter?

20. Law Firms on Twitter
http://lawyerkm.wordpress.com/2009/01/31/law-firms-on-twitter-an-update/

21. Womble Carlyle

22. McDermott

23. Tools and Tips

24. Don’t Do It, seriously
• Social Media Takes Time, Lot’s Of It
• You Must Be Engaged
– Immediately and authentically
• Resource Allocation Decisions – Can’t be an
intern

25. Twitter Tools - TweetDeck
What: Visualize multiple searches and create groups

26. Twitter Tools - HootSuite
What: Tool to manage multiple Twitter Accounts;
schedule Tweets in the future and Get Stats.

27. Twitter Tools - TweetLater
What: Tool to manage multiple Twitter Accounts
and schedule Tweets in the future AND auto
follow

28. Twitter Tools - Twitterfeed
What: Automatically update your Twitter account
with your blog posts.

29. Twitter Search And Variants

30. My Favorite - Twazzup

31. Questions
• Contact Information:
– Shaun Dakin: dakinshaun@gmail.com
– Twitter:
• @EndTheRobocalls (Business)
• @IsCool (Personal)
– 703.201.1146 (no robo calls please)
– Facebook, Linkedin, Friendfeed, etc…

32. What It Can Be 

33. I Polled My Followers Monday
• For Blackberry users  Twitterbery
– http://www.orangatame.com/products/twitterber
ry/
• TinyTwitter 
– Love twitter and love tweeting from your mobile
device? But don't want to get dinged for updates
and double dinged for friend updates continually
arriving via SMS?
– http://www.tinytwitter.com/

34. I Polled My Followers Monday
• For Vista users  @BlueAp
– http://www.thirteen23.com/experiences/desktop
/blu/
• Another Twitter Desktop App - @Twhirl
– http://www.twhirl.org/

35. Twitterfeed Example

36. With Only 140 C’s Links Need To Be
Shortened
• To keep it under 140 characters you’ll need to
shorten the links:
• Some tools:
– TweetDeck – built in
– HootSuite – built it
– TinyURL.com

37. How to shorten links

38. Case Study: Motrin
From Twitter …
• The Ad
• The Reaction
• The Alternative
• What Motrin did:
– Over weekend responded to moms
– Took down offending ad
– Suspended the entire campaign

39. … To the Mainstream Media

40. WeFollow/Law

41. Twitter and Law

42. What is Twitter?

43. My Latest Project - #AskPres
http://www.communitycounts.com/obama

44. Twitter Strategy - @AskThePresident

45. Result – Open For Questions

46. Case Study: From Member / Twitter To
Maddow (MSNBC) in 24 Hours
• The Ground Work:
– Educate members to immediately report robo call
activity
• The Execution:
1. Members sent email about robocall in CA
2. Monitor Twitter Search to confirm / validate
3. Distribute link to interested reporters
4. Story in local media by morning and national
media by that same evening

47. Email From Member About Robocall

48. Twitter Search
http://search.twitter.com/

49. Twitter Search Reveals…

50. My Response

51. Blog It: ASAP

52. Stupid Is...

53. … As Stupid Does

54. Email Reporters: Link to blog

55. Maddow

56. Who is using Twitter – Corporate?
• Dell – messages about discounts ($1.5 M)
• Zappos – CEO Tweets, 435 employees
• Comcast – Customer Service
• Ford – Social Media Director
• JetBlue – Customer Service

57. Dell

58. Zappos

59. Comcast

60. Ford

61. JetBlue

62. Social Media?
• Remember the 90’s? eCommerce, the web,
www, cyber, netscape, internet.
• Google?

63. Nothing New Under The Sun
• The Cluetrain Manifesto (1999) 95 Theses:
– Markets are conversations
– Markets consist of human beings, not
demographic sectors
– Conversations among human beings sound
human. They are conducted in a human voice.
– The Internet is enabling conversations among
human beings that were simply not possible in the
era of mass media.

64. It started
• With the internet, way back …
– Amazon: book recommendations, speed, one click
– FedEx: tracking, shipping, rating
– Dell: custom computers
– Pointcast: news and information pushed to you
– Netscape: the browser
– AOL: the walled garden

65. And is today…
http://usernamecheck.com/

66. The Largest SM Players
• Twitter Vs. Facebook
http://www.alexa.com/

67. SNL