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Scott Oswald Internet Web 2 0 Power Point Presentation Web Site Best Practices
1. Internet 2.0 and the Law
R. Scott Oswald, Principal,
The Employment Law Group, P.C.
2. Using Technology To
Demonstrate Expertise
Determine the Purpose of Firm’s
Website
– Is it a brochure or an information
source?
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3. Using Technology To
Demonstrate Expertise
Brochure
– Static
Information Source/Resource
– Requires regular commitment to website
– Update Site with New Law
Website should define Practice and Culture
– Tell clients why they should retain your firm
Testimonials
Firm News
Opinions
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10. Top 5 Mistakes When
Using Internet 2.0
Excessive use of legal jargon
– Remember your audience
– Use legal terminology where appropriate
Targeting lawyers
Targeting sophisticated clients
Focusing efforts only on main page
Abandoning site after initial launch
Failing to return potential client inquiries
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11. Questions?
For further information, contact:
R. Scott Oswald
The Employment Law Group® Law Firm
soswald@employmentlawgroup.com
www.employmentlawgroup.com
Tel: 202.261.2806
Fax: 202.261.2835