3. • Social Media for
Small Business
• Handout for
Facebook,
LinkedIn, and
Twitter 101
• How parents can
use social media
to find providers
4. Go where the people are:
•LinkedIn
•Facebook
•Twitter
Using Social Media for your Small Business
Social Media can help you to:
•Promote your business
•Advance your mission
•Build a community around Dyslexia
5. How to Start:
•Establish Goals– write down specific business goals and
objectives
•Listen – Who are you trying to reach? Where are they?
•Build – Choose your channels wisely
•Engage – But how?
• Ask questions
• Participate
• Decide on frequency
6. LinkedIn is the biggest business social network
LinkedIn
Keys to your success on LinkedIn:
•Your Profile
• Complete it!
• Keywords to show up in searches
•Connecting with people
•Recommendations
•Joining Groups
•Questions & Answers
• Great way to showcase your expertise
8. Joining Groups
Benefits:
•Connect with others with similar interests
•Read questions…ASK questions
•Look for opportunities to become an expert
Questions & Answers
Benefits:
•Connect with people looking for answers
•Become an expert in your field
9. Create a Business page on Facebook
Facebook
What you
can do:
• Provide information
• Answer questions
• Parents/community can
post questions
• Create a community
around your topic
• Generate word of
mouth
• Post 2-3 times per week
10. Twitter
• Use your real
name/photo
• Who to follow?
• How often
should I tweet?
• Responding to your
followers
• Pushing out relevant
information – share
links
• Retweeting content
12. • Search for industry experts
• Ask questions to experts and other
parents
• Write recommendations
• Join groups
• Follow industry experts
• Ask questions
• Read blogs
Using Social Media for Parents
