With Google's algorithm mobile change, Cindy will walk you through the changes, what they mean for your site and its rankings, and what you should be focusing on going forward.
Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.
14. @suzzicks
Fundamental 4/21 Changes
Desktop Crawl is for Content &
Desktop Rendering is Canonical
• For mDot Sites
• For Responsive Design &
Selective Serving
• In App Indexing & Deep
Linking
Mobile Crawl focuses on
Rendering Rather Than Content
• Need CSS & JS to
Render
• Rendering is about UX
• Hidden Text & Links
are Devalued
26. @suzzicks
Other Recent Changes to the SERP
Featured
Answers
Aggregations
Interactions
EasytoSee
Packs
Cards
Carousels
Expansion
Information
Semantic
Natural
Language
Compound
Search
Entity
Understanding
34. @suzzicks
Answer Doubles
“Lois Lane is a fictional character
appearing in comic books
published by DC Comics. Created
by writer Jerry Siegel and artist Joe
Shuster, the character first
appeared in Action Comics #1
(June 1938). Lois Lane is an award-
winning journalist and the primary
love interest of Superman.”
48. @suzzicks
Android Deep Linking User Experience
Google’s Deep Linking case studies: https://developers.google.com/app-indexing/case-studies
49. @suzzicks
Google Require Website Parity to Rank Deep Links
“Google will be
considering "high
quality" apps to
be a positive
ranking factor in
mobile search.”
-Mariya Moeva (Google
Webmaster Trends Analyst,
SMX West 2015)
WebApp
54. @suzzicks
PPC Results Taking Up More Room on Mobile
• click-to-call
• star ratings
• app icons
• links for directions
• ad extensions
• These could be more of a threat to
SEO moving forward